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It’s natural to worry while you are waiting for that coveted invitation or admit from dream school X or even safety school Y. However, it can become an obsession – because subconsciously, worrying makes us feel like we are doing something. Like we are asserting control over the outcome.

Here are a few ideas to help you regain control of your mind and energy.

1 – Tapping or EFT – Emotional Freedom Technique.
Tapping is an amazing way to create new neural pathways that interrupt the fright you might be experiencing. It’s easy, fast, free and effective. My favorite practitioner is Brad Yates; here is a tap-a-long on Feeling Not Good Enough or Overthinking Things. It helps in the moment - but committing to tapping 10 minutes a day can create lasting change.

2 – Submit other applications!
There are still ways to start a top MBA around January or March. If you are actively engaged in creating more options for yourself, this reduces the fixation on X school and the sense of desperation that can easily set in.

If you are waitlisted, rather than sit on your hands or cross your fingers – find ways to (skillfully and appropriately) repurpose content for a couple new applications. You never know where they have room for or missing someone with your kind of profile.

3 – Put energy into making a positive impact for a worthy cause.
There is no way to lose with this. It occupies your time and mind until results come through.

In the event you don’t get into an M7 school or whatever your target was, you have a head start on your “what changed” reapplication essay. If things DO go your way, more leadership fodder for your internship interviews.

If you are actively leveling up your leadership and contribution profile – you will probably still worry - but a bit less knowing you are actively engaged in doing all you can do. PS - I have seen people get off the waitlist submitting nothing but updates around community leadership.

4 – Adjacent ways to achieve MBA goals.
Even if just for as an exercise. Our amygdala gets triggered when frozen in A/ B: MBA Yes or MBA No. Our prefrontal cortex (executive functioning) goes offline. But once you introduce a third option you can get unstuck and get your brain back online.

- Maybe a MFin is a good adjacent option and there are still deadlines you can target
- Maybe you can receive entrepreneurship mentorship from that guy at Toastmasters
- Maybe submit an application for Y Combinator
- Maybe you can try the networking path to consulting
- Maybe you can learn skills that allow you to switch functions or departments

Even if you do exactly none of these things now, brainstorming non-MBA ways to improve your lot or get closer to your goal might help feel better during this purgatory period.

The MBA admissions process can easily make you feel dependent and disempowered at times. The goal is to recover some of your agency and power, to have a better quality of life as you wait for results.
 ­­­­­­­
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Kellogg Essay 1 Guidance

For those applying to Kellogg EMBA or EWMBA on June 5. Guidance & outline for the leadership essay. #kelloggessaytips

Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? (approximately 450 words)

Before getting wrapped up in this combination of skills thing, I would recommend that you first list out all the problems that you have solved at work or outside of work within the past 3 years. If you are coming up blank, think about how your activities have generated value in any setting. Then rank each in terms of the result achieved or importance of the problem solved.

The actions matter, but the challenge/problem you describe tells them what matters to you, where you invest your energy. I was fortunate that all my full-time, part-time and EMBA Kellogg candidates were admitted this past year despite all of them being overrepresented. Kellogg puts a special focus on inclusiveness, so my strategy was to set them apart by digging out examples showing inclusive leadership.

That said, each of recommender needs to speak to the same, so strategize content accordingly. I always strive to park work examples in the recommendations and use the essays to help the reader feel closer to you as a person. Everything else is work stuff – this is your one chance to share something different!

One candidate shared how her husband was the target of racism – and what she did to increase appreciation of diverse cultures within that community to decrease discrimination and prejudice. Another was a micro influencer who spoke about a blog she posted on a controversial topic, causing her and her followers to be plagued by trolls and even threats. The skills she demonstrated showed how she restored peace in the comments section.

Now we get to the skills part. You might want to Google “list of managerial skills” to draw inspiration and further brainstorm. Conflict resolution, strategic thinking, adaptability etc.

At the heart of it Kellogg is looking for leaders who use collaboration and empathy to innovate. That is central to the Kellogg brand and what I perceive to be, in large part, the question behind the question. You want to refer to your ability to influence, or lead without authority, in a compassionate, non-manipulative way.

What you don’t want to do is refer to some regression you did that solved a problem and it’s lacking the human factor. You want intellect + heart.

Regarding execution, STAR or CAR for sure. STAR is situation/task/action/result, but I reframe this as problem/goal/action/result. CAR is a bit easier to master – challenge/action/result – especially when it comes to résumé bullets and interview prep.

Problem: you want to pick something that is not massively technical; it can be conveyed in few enough words to leave room for parts that help them get to know you. Do not cover a whole project – the essay will sound like a white paper. Rather, pick a specific obstacle within that project or a certain aspect of it.

Task: the goal – which is basically the opposite of the problem. This is not a work project type task. Sometimes the task can be something like becoming a more active listener.

Action: this shows them how your mind works. Given the task (goal) what path did you pursue? Of course, we want to show both intellect + heart in this part. Don’t go bananas and list a bunch of skills; it’s not that kind of contest. The point is that you want to SHOW DON’T TELL and each skill needs some storytelling. Deep not wide wins every time.  

Result: it’s nice when you can quantify the result – by a lot – but anecdotal results are passable in a pinch. Don’t chuck out a story that shows passion and purpose because there is no dashboard of metrics attached. One example might be illustrating how you turned around a gossipy work environment and through this, everyone had better morale and therefore X good thing became possible or happened.­
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­Why are you seeking an MBA from Chicago Booth, and why is Chicago Booth's Evening MBA or Weekend MBA your program of choice? (400 words)

The program is not “lockstep” vs Booth’s full-time or EMBA, so they want to know you have sufficient motivation to grind through it to the finish. Show that there is a clear upside you will gain from the program, the more specific the better. Self-actualization and personal growth (my jam) are obvious benefits but what is going to keep you enrolling in classes each semester despite the snow, the travel, the family, the demanding job?

You can tell they want specificity because you only have 400 words for 3 questions: Why MBA, Why Booth and Why Booth Evening/Weekend. What overlaps in the Venn diagram for these 3 things?

In other words, where is the intersection of your current situation, your goals, Booth, and your need to go part-time (stay employed.)

I suggest you use CAR – challenge/action/result – starting with the problem you are motivated to solve by way of Booth Evening/Weekend MBA. Think “pain points.”

Challenge
A couple paths: one, looking at things from the standpoint of your current company. Would an MBA help you uplevel the company in some way? What are your core competencies and competitors? Would you help shape a new product or gain knowledge around finance options that would up their game? Maybe your company is set to scale 10X. The consequences of any decision are amplified and you having no business background is increasingly risky.

Another option is to look at yourself as the current company. Research your goals – make sure you are clear on what you are trying to make manifest by way of an MBA. This way you can concretely identify what gaps are standing in the way.

Action
I call this your business plan for business school. Consider the goals and the gaps, and match this up with the 4 C’s: classes, clubs, community and culture.

Classes - Appears pretty direct – review the curriculum of what you want to take and how it will create a positive result for you personally or your company. However, make sure to incorporate what sets Booth apart (because to be honest 99% of the people I work with on Booth PT apply also to Kellogg PT and admissions knows that!)

How does the way you learn align with Booth? Appetite for debate? Passion for data-driven decisions? Interest in finding frameworks to solve problems? The interdisciplinary Chicago approach? There are some key cultural differences between the schools. Kellogg would choose teamwork, empathy and collaboration over analytics, bold individual contribution and spirited debate.

Clubs – One professional club and one social club is ideal. Make sure to network and to research here. If you are hoping to break into consulting, reach out to the Evening Weekend Booth Consulting Club (BCC)and what you quote will add specificity and color to your essay.

Community – How do you intend to socialize with others to build up a sense of shared community? This could be Boothies Breaking Bread, the rooftop happy hours, investigate the options.

Given the nature of the program, Booth is really looking for the “glue guys” when it comes to building community. Students are likely to be on different tracks and timelines. If you have concrete examples of culture-building, reflect them in the resume and maybe even share these stories in the optional essay.

Keep in mind it’s a short essay and better to go deep in a couple areas than shotgun a bunch of stuff where nothing really sticks with the reader; find your best points and elaborate rather than covering everything.

Again, to speak convincingly its best to speak with students and alumni - reach out to those hosting Booth admissions events and hit people up on LinkedIn. What you uncover will add sincerity, clarity and gravitas to the points you make in the essays and interview.

Result
What’s the upside of solving the gaps, pain points or challenges mentioned in the beginning? How will an MBA catapult you on to a new career trajectory? How will you be adding more value at your current company, or where you want to work after graduating? Is there some unmet market need you will fulfill? If there is some socially beneficial aspect to the work you plan to do, mention that. Inspire Booth admissions to help you carry this out.­

#mbagoalsessay #BoothEWMBA #BoothPTMBA #ChicagoBooth #CivicScholars #ChicagoBusinessFellows­
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Columbia EMBA Admissions Tips

The EMBA program kind of operates like a PT program at CBS. There really isn’t any stated work experience minimum, which is UNIQUE. One of my clients got in at the age of 25 (he did have people management experience – however had just finished his online BA a month before applying!)

So, if you have the support of your employer, progression at work and a solid test score (or at least some evidence of quant skill) don’t let age or years of work experience keep you from applying.

APPLICATION TIPS

~Extracurricular activities~ – if this is a strength of yours, lucky you, they have 3 boxes for college and 3 boxes for post-college AND an unlimited text box to talk about your hobbies. This is unlimited for a reason – it’s more fun to be around people who are interested in a variety of different things. Rather than list your hobbies, also discuss how they have shaped you and why they are meaningful to you. If you have stuff to talk about here, this can be a game changer for overrepresented applicants.

~Short Answer Question~

~What is your immediate post-MBA professional goal? (50 characters maximum)~

Have a tight focus with regards to industry, role and geography. When you have those specifics down, you have enough information to take concrete actions that lead to a good outcome post-MBA. This is important as CBS is the only EMBA I know of that allows on-campus recruitment (OCR) aside from Duke.  They do look at your ROI equation and want you to feel it was worth it when you’re slogging through those loans or reflecting on the time spent.

~Essay 1~

Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job? (500 words)

The goals need to make sense given the program format. They do offer OCR – but last I checked, not summer internships so if you state IB, where you need an internship, this would be a bit of a red flag. Like other EMBA programs, the goal of progression within your same company or industry is ideal. Hopefully, what you learn at CBS you can “apply on Monday” and progress faster. Having an altruistic-oriented long-term goal is a bonus if it makes sense with the rest of your narrative.

~What they are looking for:~ does this person have the right background for their near-term goals? How logical does this person seem? Does this person have realistic expectations of the program? Can we help this person? If this person spoke about their goals to a recruiting company, would they reflect well on CBS or not? How good is the fit between their goals and what separates CBS – if we picked this person would they likely enroll (yield protect.) Clubs, OCR, block classes, NYC-based Executives in Residence, and a need for a NYC-based program are all good differentiators.

~Essay 2~

Please describe a professional situation where you faced a particular challenge. What was the outcome and what did you learn from the experience about your own strengths and personal development needs? (500 words maximum)

Replace the word “strengths” for “skills” and if it’s a work example, this question is very similar to the “behavioral” question for the Kellogg EMBA application and could likely be repurposed with some modification.

I would recommend that you first list all the problems that you have solved at work within the past 3 years. If you are coming up blank, think about how your activities have generated value at work. Then rank each in terms of the result achieved or importance of the problem solved.

You absolutely must coordinate with your recommender on which stories they will tell so you don’t repeat one of those here.

Now we get to the skills part. You might want to Google “list of managerial skills” to draw inspiration and further brainstorm. Conflict resolution, strategic thinking, adaptability etc.

Regarding execution, STAR or CAR for sure. STAR is situation/task/action/result, but I reframe this as problem/goal/action/result.

~Situation/Problem~: you want to pick something that is not massively technical; it can be conveyed in few enough words to leave room for parts that help them get to know you. Do not cover a whole project – the essay will sound like a white paper. Rather, pick a specific obstacle within that project or a certain aspect of it.

~Task~: the goal – which is basically the opposite of the problem. This is not a work project type task. Sometimes the task can be something like becoming a more active listener.

~Action~: this shows them how your mind works. Given the task (goal) what path did you pursue? You want to SHOW DON’T TELL and each strength needs some storytelling. It’s OK to focus on just 1 or 2 things. Deep not wide wins every time.

~Result~: it’s nice when you can quantify the result – by a lot – but anecdotal results are passable in a pinch. Don’t chuck out a story that shows passion and purpose because there is no dashboard of metrics attached. One example might be illustrating how you turned around a gossipy work environment and through this, everyone had better morale and therefore X good thing became possible or happened.

The pressure test here is that they come away with a sense of how you lead, what your role might be in your study group, what makes you “you” in the workplace, the kind of problems you are known for solving. Help them get to know you above all things. Speak plainly, directly and succinctly.

~Optional Essay~

Is there something else you feel would be helpful for the Admissions Committee to know? An optional third essay will allow you to discuss any topics that do not fall within the purview of the required essays. These might include, but are not limited to:

• Adverse circumstances in your background

• An exciting side venture in which you are working

• Areas of concern in your academic record

• Or just a fun fact!

This does not need to be a formal essay. You may submit bullet points. (500 words maximum)

Quite innovative - CBS has merged the getting-to-know-you book or movie essay with the optional essay. So, if you need to expand upon why your academic record is less than stellar, you can do that, but if not, it’s space to park almost anything else you haven’t included in the online application.

Expanding upon a leadership experience or passion project is great. Keep in mind they are looking for people who are what I call a social value-add – others enjoy the program more because of you. This is the only “personal” essay so I really urge you to use the opportunity.

Note: don’t avoid this essay because you think you are whining and making excuses for yourself. It’s a great opportunity to help adcom get to know you as a person, and the challenges that have shaped who you are. The more they understand you on a personal level the more they grow attached to you, campaign for you and the better your odds.

~Recommendation~

Take this seriously. For each question you want to have a claim – pointing to your USP – and then tell a detailed but accessible story to back up said claim. Recommendations are always important, but especially for EMBA because they want to know how others experience you (consider: you are the product they are selling to others). Also, it’s a way for CBS to gauge the kind of classroom contributions you would make. This is important for the EMBA where ideally students learn as much or more from each other as they do the professor.

Select your recommender based on the stories they can share – they are ideally an eyewitness to you solving problems, leading and being a strong team player. Prioritize this over title or status. Brainstorm with your recommender; coach and guide them. Choose a story together for each question. Have transparency over this part of the application. If they make statements that conflict with other parts of the application, you will be seen as too risky and likely be dinged.

~Common pitfalls~: recommender overly reliant on ChatGPT, pulls from review file without modifying, doesn’t answer the question squarely, doesn’t answer both the questions, doesn’t do any storytelling. Cramming and jamming a bunch of superficial stuff in there but nothing gets developed, the reader has no traction and so it has no impact. Uses industry jargon and acronyms, which prevents the reader from understanding anything. Use of conceptual superlatives and adjectives but nothing the reader can “see” or absorb.

Good luck to all!­
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MBA Applicants Recruiting for Consulting

A few things to keep in mind, in light of the current environment.

Goals: in reaction to the downturn, most positions are generalist – aside from things like energy in Houston or Healthcare in New Jersey. Possible to specialize in huge offices but honestly probably better not to specify an industry in essays. If possible, check into which firms are hiring currently internationals if that is your case.

Definitely have a “parallel path” in mind – and it is wise to write this into your essays. Corporate strategy is good if you have the background – IB or IM is likely too intense and also early in the cycle, so that is likely not compatible with a demanding first semester of core curriculum. If interviews don’t pan out by January go for just-in-time paths such as VC, startups, fintech.

Timing: Summer programs ahead of your first year generally come with a chance to interview before matriculating, which could possibly help you make better use of your time in b-school instead of a billion coffee chats/spending all your time recruiting. (I am a huge fan of actually learning from the pros in b-school).

Often people mention that they are going to do an MBA for “exploration” which I have always felt was a mistake, because you need to start internship recruitment once you get to b-school or even earlier. There is not much exploration you can do in the midst of core curriculum, and recruiting for internships. It’s best to do the exploration before b-school and the execution during b-school.

I personally feel it’s important to know if you are strong with casing before investing a lot in this direction.

If you dislike consulting post-internship you can always re-recruit but you are then competing with  the “return offer” candidates and things are tough right now.­
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­Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here. (450 words)

Well Kellogg, rather than settle on one essay question, why not ask ALL of them at once? This is a whole elevator pitch in one question.

The use of the word intentionality is interesting. I wonder if they feel that clarity and focus are of particular importance right now – if you don’t know what you want to achieve its unlikely you will achieve it.

Often, applicants want to use the MBA as a “reset” or a “chance to explore.” With a tight market for MBA jobs, I would not disclose that in this essay. Internship recruitment starts very early – sometimes the summer before matriculation! I imagine Kellogg admissions wants to avoid students who are trying to “figure things out” in the frenzy of their first year, lacking the clarity and focus needed to get an internship, return offer, subsequently messing up Kellogg employment stats etc.

Ok let’s take inventory here…

1 and 2 – motivations for pursuing an MBA…specific goals you aim to achieve. I would consider “goals and gaps” – do you have a gap standing in the way of your goal? If you purely need an MBA to be competitive for X job that is passible, but I would also mix in a personal development goal that is related to how well you might perform the job. =15.0ptFor example=15.0pt: consulting might be the post-MBA goal, but developing public speaking or teamwork skills might be the personal development goal that also would make you better at the job. It makes for a more interesting essay and shows a bit about who you are.

3 - why you believe now is the right moment. You need to bring a “timely” element to the above. Our family business is scaling very quickly and if I don’t become stronger/learn more about X we will miss out on X. I am sure they want to avoid laid off applicants seeking to wait things out in b-school. If you have a good reason to go now, you are more likely to be engaged, motivated and add value to the program.

4 - Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations. This is to evaluate how serious you are about Kellogg – have you done enough research to know if they are uniquely well positioned to help you? It would be a good idea to mention something practical (i.e., Healthcare Entrepreneurship Track) and something related to cultural fit, if meshes with your “gaps.”

5 - and what you will contribute to our community of lifelong learners during your time here. I really do not know why they say both “lifelong” and “during your time here” which seems inconsistent. So, I would recommend focusing on the “what you will contribute” aspect. This requires a fair amount of introspection and quite frankly my role as an external coach is extremely vital in helping clients figure this out.

I would not advise you list a bunch of clubs you plan to lead, but rather take a more backward look on how you have contributed in the past. What is your USP, your special sauce? As an example - one of my clients said, in his testimonial, “Farrell can say anything in 10 words or less.” Think more about the person you are bringing to Kellogg, your intrinsic BEING – what comes naturally - more than promises of DOING.

A few questions that might help get you started

What are your areas of mastery, both personal & professional?
What would the cohort miss out on if you weren’t there?
What problems are you known for solving?
When you are around others of a similar “profile,” how are you different?

#KelloggMBA #KelloggEssayTips #KelloggGoals #WhyKellogg­
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HOW I SHORTLIST SCHOOLS

R1 & R2 - If you are still shortlisting schools – here is my rubric, which goes way beyond comparing your stats against those published in a school’s class profile.

It’s my belief you should treat this as a campaign – getting the most exposure you can within the round, allocating your effort strategically but always, of course, answering each question squarely.

- Deadlines – how many days do you have in between deadlines? You don’t want more than 2 deadlines on the same day or optimally the same week. Unless you have a lot of slack in your schedule and a track record of parallel processing multiple complex projects at once. Even in this case, you need time on the calendar and can’t cram research)

- Essay/short answer effort – how much school-specific effort is there over the schools you are already set on applying to? Can you add schools where you can repurpose content easily respun? Can you put schools high in school-specific effort to R2 if it jeopardizes other school application quality?

- LOR effort: same as above, how much school-specific effort is there over the schools you are already set on applying to? Do they use the Common Letter of Recommendation? Or do you need to answer new questions and/or cram down the word count like for LBS, Wharton & Kellogg?

- Personality and culture fit – this is something you need to gather through student and alumni research, and student-led school webinars. There is a genuine difference with this from school to school, which is why it’s ideal to do classroom visits.

- Goal fit – is the school positioned to help you achieve your goal? For example, Darden is strong in consulting and IB but quite nascent in tech. How solid are you on your goal? If not it’s better to go for schools that are strong across all functions and in a wide array of industries.­
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­The advice is practical and geared toward maximizing the chances of admission by treating the application process like a well-planned campaign. ­
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Thank you!
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­The advice is practical and geared toward maximizing the chances of admission by treating the application process like a well-planned campaign. ­

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Given the economic uncertainty happening right now, many are reluctant to leave their jobs for a full-time MBA, but at the same time, worried about being laid off.

A part-time MBA might be a smart way to go right now, given the flexibility. Most in-person PTMBA deadlines are past, with the exception of Booth and Kellogg, both offering quarterly deadlines for evening MBA, and Saturday options for those willing to travel.

1 – financial flexibility. You pay as you go, for the most part, and you can put your toe in the water before totally committing as you would for a full-time or EMBA.

2 – if you have any concerns about being laid off, for your company or industry, you can apply before that happens.

3 – networking with others who are employed might be helpful if you are laid off.

4 – if you are looking to pivot, many at Booth quit their jobs after the first year to do an internship with fingers crossed for a return offer. No real way to predict how viable that looks at this point, but it gives you a year to read the situation before making a leap.

5 - access to OCR. The rules on this sometimes vary from what is written but at minimum, you will get access to OCR at least once during the program.

6 – Executive Assessment is arguably an easier test than GRE or GMAT, for most. UChicago grads are exempt, Kellogg waives it for Northwestern grads OR those with a GPA of 3.4+ with a major in business, economics, or STEM-related.

7 - If you are laid off, you have something to account for your time and can take more classes. Kellogg has an accelerated option, which they say you need to state upon application but have had clients switch to that afterwards.

If you’re looking for help in putting together your best application, reach out to me ASAP as I take (and need) time to get to know you, about 2 months minimum depending on your availability to meet. Most of my Kellogg and Booth part-time applicants are admitted with scholarships.
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Hopefully, there might be something in here that sparks ideas for waitlist updates as well!

What’s important to keep in mind is INSEAD’s 4 criteria, their rubric for evaluating you.

1 - academic capacity (transcripts, scores)

2 - leadership potential (chiefly this means taking the initiative to solve problems that make an organizational impact, but people management can also be part of this)

3 - ability to contribute - bringing something unique/additive to the class, having a pay-it-forward mentality (keep in mind they have 2 alums interview each candidate!)

4 - international motivation - openness and also goals/need/motivation for a UN-style program

So, you want these to be felt in the various parts of the application.

Question 1: Job Description/Career Trajectory "Provide a summary of your career since graduating from university, explaining the rationale behind your key decisions and career progression. Include a description of your current (or most recent) role, covering the scope of your work, major responsibilities, employees under your supervision, budget size, clients/products, and any notable results achieved." (500 words maximum)

This is an on-paper “walk me through your resume” and your recommenders are asked a similar question. INSEAD is trying to get a sense of your career trajectory, but also, understand how you might answer the “walk me through your resume” question when interviewing with their recruiting companies.

What I often see is a “resume redux” which is a bit of a missed opportunity. You want to focus on your “why” – this is especially advantageous if there is a specific passion or purpose behind your choices, a throughline. A higher overarching purpose.

This question also sets the perfect context for the next question on your goals. Once they have the TLDR version of where you have been, and where you are now, they can see if your goal sounds achievable. And if they can help you with the gaps you hope to fill at INSEAD to position yourself for success.

Question 2: Goals + Why INSEAD "Describe your short- and long-term career aspirations, including your target geography, industry, and function. How do you plan to bridge the gap between your current position and these goals, and how will INSEAD help you achieve them?" (300 words maximum)

Work experience + INSEAD = short term goal + experience = long term goal

Your goal should be within reach, where it’s clear that you can reach it with the requisite effort and that INSEAD adds value.

In the current environment, you might want to be more conservative on-paper. Even if you have a finance background, you might pick going to work for a portfolio company vs. VC, making VC the long-term goal. If you’re a consultant, PE might be possible post-MBA in some geographies, but it might be wise to state IB as your goal (if you are going for January intake, of course.) If you want to crack MBB, or T2, it’s important to show you have done enough research to know what you bring to the position and also what you’re up against. What qualities will help you pass behaviorals? Have you tried solving a case? How are your modeling skills?

Speak confidently but candidly - and specify how the resources at INSEAD will fill the gaps. If you can manage to fit it, speak to interactions you had with alums or at events to substantiate your statements about what INSEAD offers.

Question 3: Strengths & Weaknesses "Give a candid description of yourself as a person and a leader, emphasising the strengths and weaknesses you recognise in yourself. Explain how you are actively working on your development, sharing key experiences that have shaped you, providing specific examples where relevant." (500 words maximum)

It's interesting they have now added “and a leader” and “actively working on your development” to this already ambitious prompt. I imagine they wanted to give applicants another opportunity to demonstrate leadership - one of their four criteria - beyond the resumes and recommendations. Also, it seems they might be trying to protect the student experience by sifting out those afflicted with narcissistic personality disorder, who don’t believe they *have* any flaws or need to develop themselves.

I think the best approach here would be to share one or two experiences that have shaped your strengths, one as a person, and one as a leader. Then, share one or two experiences where you became aware/made to face your weaknesses. Share the efforts you’ve made to work on one or more of these weaknesses. Ideally one of these weaknesses might speak to the “gaps” you hope to work on at INSEAD.

I wouldn’t recommend turning this into another letter of recommendation but rather touching on more universal themes (with specific examples, however) so they can get a 360-degree perspective on who you are.

Question 4: Stressful Situation "Describe a highly stressful situation you faced and how you managed it. What did this experience teach you about yourself and your interactions with others?" (400 words maximum)

Would recommend you use CARR format for this: challenge, action, result, reflection.

What they are seeking is self-awareness, humility, and capacity to adapt and grow. One of my clients wrote about how he and his team had failed to do a deep-enough dive into the culture and presented a solution that went against the spiritual beliefs of the village they were trying to help.

Do not fear discussing similar setbacks. Often, I find applicants are very preoccupied with putting forth a strong face, but this creates a barrier to admissions trusting you or feeling a connection with you. If you only show strengths and successes they won’t feel they are getting to know you, which is the only reason they are reading all this stuff anyways.

Facing challenges and learning from setbacks is what shows leadership, and what makes your application relatable and interesting. It also shows maturity, coachability, and readiness to gain what INSEAD could give you.

Question 5 – Activities
"Describe the activities you listed above and explain how they have enriched your life (e.g., skills developed, personal growth, community impact)." (300 words maximum)


So, the CV, recommendations, and job essays all speak to your professional life, and this is your chance to show how you have achieved impact outside of work.

INSEAD is an especially social program, and they want to know you would be a social value-add. You want to present yourself as well-rounded and multidimensional, someone who can talk about things other than work with your fellow INSEADers. In sum, interesting.

While they do speak about community impact, I encourage you to include the hard-hitting numbers in your CV and use this section more to speak from the heart on how various activities have shaped your values and enlivened you. Switch gears here and take a softer and warmer approach that helps them get to know you as a person.

So commonly I see dinged applications where the candidate “made their case” in an almost defensive way, telegraphing arrogance or insecurity, rather than talking to admissions as you would a friend. This is what they mean when they say, “be yourself” or “don’t tell us what you think we want to hear.”

INSEAD says on their blog:

Be original

We encourage you to stay away from clichés and to create original content. In other words, we want to get to know the real “you”, so be honest and reflect deeply on what unique experience you can bring to the programme. It may help you to think about what you would say to a friend or a sibling over coffee in response to each of the questions.

It’s really a simple switch in mindset from trying to prove yourself to letting someone into your world, vulnerably yet confidently, knowing the little things that make you “you” - are enough.

Question 6 – Optional Essay
Optional Essay: Is there anything else that was not covered in your application that you would like to share with the Admissions Committee? ( 300 words)


Optional essays come in 2 forms, either explanations for red flags or space to share more about yourself. Given there is no language here saying “please only share” or “do not consider this an additional essay” you have complete freedom.

Reflect on what you (and possibly your recommenders) have already shared and what you still need to illustrate in terms of their criteria of academic capacity, leadership, contribution and international motivation.

This looks a bit different for each person. If your GMAT quant score is low, but you tutor math or statistics to masters’ students, that might be a great way to show both academic capacity and contribution.

Usually, I recommend articulating how you intend to contribute at INSEAD in this essay because there is no specific place to include this elsewhere (the why INSEAD part is combined with goals, but the “why you” isn’t).

Think about what skills or areas of specialized knowledge you have, and how it might help others. For example, if you have a long work history with green energy, maybe you could do a workshop that might help sponsored consulting students get those kinds of projects returning to MBB.

This essay is an opportunity to showcase the research you have done on the program. Ask the head of the consulting club, VC club etc, what could be done better, what is missing there that I could help with?

INSEAD is looking for people who are community-builders who have a generous spirit. Having 2 alums interview you is a big commitment on their part, so you might want to speak about how you can contribute while you are there, but also beyond.
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Jan Intake-specific CBS Essay Tips

Short Answer Question 1:

What is your immediate post-MBA professional goal? (50 characters maximum)

They only give you 50 characters for a reason. It should be focused enough to convey in few words. The more focused your goal, the more likely you will stick to it and be satisfied with the program. What they really want here is a job title, geography and industry.

Short Answer Question 2:

Why do you prefer the January-entry term? (50 characters maximum)

The question behind the question here is, are you applying to J-term because it is a good fit or because it’s a bit of a back door into CBS? The acceptance rate is higher, but that is because they have de-risked themselves of helping you find a summer internship.

There is a reason they specify this program is ideal for entrepreneurs, sponsored candidates and family business folks – the job piece is already sorted, and this is a bit of a hedge when it comes to employment stats for the overall class.

A few ideas:

- Why a shorter MBA works best for you (but don’t overshoot it)

- Why being around those with a similar situation will add more value (other entrepreneurs, family business, etc)

- Need for the tight-knit community aspect, special to J-term, slogging through the summer term on campus together.

- How you just need in-semester internships in the 3rd and/or 4th semesters to achieve your goal; they don’t need to be in the summer.

Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job? (500 words)

One thing that might come as a surprise: they expect you to include career-related CBS resources here.

Goals for J-term are a bit similar to those for an EMBA, the value/impact you bring to the company by building functional and leadership skills. Give some thought to your “why” to arrive at something germane.

Learning finance is not a “why.” It’s an action. A goal might be to make better company investments so you can afford to start a foundation for a cause that matters to your company. And learning finance would be the action you can take at CBS to catalyze this goal.

First, Situation. How far have you gotten, so far? They emphasize a future orientation for the essay, but a bit of context will help them understand your "why MBA." Do you want to manage a team effectively? Enhance your credibility? Obtain the skills to start or scale a business? Or seem more investible from the VC or angel viewpoint.

Next, Task. What do you need to get done? In order to manage a team, you might need more leadership skills and a deeper understanding of change management, motivation, negotiation. A lot of entrepreneurs feel they’ve maximized their current skills and want to shorten the learning curve before taking their business to the next level. It’s OK to just state personal development goals as well, if the outcome has a broader positive impact on those around you.

Then, Action. How is business school the answer for you, CBS specifically? Research what they have that best fits your “task.” More specifically, how is THIS business school the answer? Meaning, how will this school be the ideal forum for you to achieve your goals aka carry out your task?

Briefly state where you hope to end up in 5 years and then take them through each progression. Mention the gaps you have and/or opportunities you have spotted. Couple each one with resources at CBS.

Don’t mention too many – it’s better to go deep and develop your reasoning than plugging a ton of resources just for the sake of it, which sounds like website regurgitation. Plus, business school is extremely busy so you will only have time for one professional club and one or two social clubs. On top of treks, EIR mentorship, speaking events, socializing.

Last, but not least, Result. How will an MBA catapult you on to a new career trajectory? How will you be adding more value at your current company, or where you want to work after graduating? Is there some unmet need that you will fulfill? If there is some socially beneficial aspect to the work you plan to do, mention that.

Please share a specific example of how you made a team more collaborative, more inclusive or fostered a greater sense of community within an organization. (250 words)

I would recommend you use CARR format for this: challenge, action, result, reflection.

This is a clever essay that needs to get across teamwork, leadership and inclusiveness all in one tidy little story. The question behind the question is - how would you behave in your study group and cluster at CBS? CBS wants satisfied customers and realizes positive experiences with fellow clustermates is at the core of that.

So, they want to admit people who will uplevel the experience for others by drawing out the quiet ones rather than sidelining them. Encourage a shared-power dynamic rather than one of domination.

If you choose to talk about enhancing collaboration or a greater sense of community, it’s ideal to pick a diverse organization (at work or outside of work) similar to the student body makeup at CBS rather than the annual family reunion committee.

We believe Columbia Business School is a special place with a collaborative learning environment in which students feel a sense of belonging, agency, and partnership–academically, culturally, and professionally.

How would you co-create your optimal MBA experience at CBS? Please be specific. (250 words)

I see this as a contribution essay, but shorter than most!

Think about your areas of mastery, special knowledge, or passions. Consider ways you have contributed in the past, at work, school, or in the community. For one admit, we spoke about how he reached out to new startups he found in ProductHunt and gave them critical advice at a critical time. Another admitted candidate spoke about how he left his dorm room open in college to encourage mixing among different groups of people, hosting impromptu hot chocolate parties.

Then reflect on the CBS resources you’ve come to learn about - think about how and where these strengths can be applied there. The first admit considered how he could help early-stage founders achieve product-market fit at the Lang Center, Growth Hacking course, and the Summer Startup Track.

The 2nd admit had spoken with an affinity club member who mentioned how CBS affinity club members tend to silo themselves, and so my client identified ways to cross-seminate different groups of people, as he had in undergrad. The point is they used clear examples of their “co-creation,” by taking contributions from the past + ways they would add value to the student experience at CBS in the future.

The best structure here might be CAR

Challenge: students are siloed, not taking full advantage of the diversity at CBS.

Action: client is comfortable with all kinds of people and takes a leadership role with that in his cluster; lay out 1 or 2 ways he plans to naturally get them to mix more.

Result: students have a richer experience there, taking with them a bigger, more global network.

Optional Essay

If you wish to provide the Admissions Committee with further information or additional context about your application, please include it here. You may write an essay or submit bullet points. (500 Words)

This is an open-ended optional essay, so prioritize explaining potentially worrying things like work gaps or GPA anomalies. But you don't have to confine it to that.

That said I believe discussing adversity and hardships is a great opportunity for them to get to know you more deeply, how you observe in a crisis or what you gained from facing this adversity. Tell the story about whatever happened, a health scare, family crisis, etc. Keep in mind they cannot share these essays with anyone; you can be free with your words.

Use the rest of your words for 1) things you are proud of that need a deeper qualitative discussion than what’s provided on your CV and/or 2) things you need to include to look more viable for your target job.

For one of my clients, we did a whole deep dive on the origin story for his nonprofit and the impact it has made on the lives of others.

Another was an early career candidate with no finance background who wanted to get into investment banking (August intake). We had used the goals essay to articulate his tranferrable skills and strengths to IB, despite having a wholly unrelated background.

So here, we spoke to his passions and motivations to get into investment banking. Really showed how his characteristics and makeup fit with that role. I believe this helped admissions understand how he could communicate his passion and motivation to recruiting banks, and therefore more likely to find an internship.

Having worked for many large MBA prep firms earlier in my career, I am proud to be a boutique provider who only handles 4-5 clients per round. I get to know my clients inside and out, which allows admissions to as well.

Partner with me to significantly increase your chances of being admitted to your top choice MBA program. Complete my contact form to receive CV and profile feedback
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Leveraging The MBA Tour - and other networking events!

Before attending admissions events, do some research that will lead into some juicy questions.

Don’t ask them about stats you could easily find online. Rather, ask questions that demonstrate you’ve 1) researched the program and 2) believe it is a fit, based on that research. Use that as your jumping-off point for deeper conversations. Initiate as many meaningful conversations as possible, without sacrificing quality.

After each conversation, take their business card, and write down what you discussed. Within 24 hours, email your new contact to follow up, the same way you would send a thank you note after an interview. It’s helpful to reference what was discussed, to reinforce the connection and make you more memorable. You can also ask them to set you up with a student mentor, and if possible, have them arrange a school visit. This will win a lot of points.

The biggest headache for business schools is extending offers to people who choose another school. In this way, there is a reciprocity bias. Showing a specific interest in a school will increase your chances.

You can get even more mileage out of each event by noting a meaningful piece of information in your essay; i.e., I spoke with Flor (’12) at the Buenos Aires admissions event, and she mentioned XYZ about Cornell. XYZ = something that would make me a fit at your school.

And please probably don't mention collaborative culture unless you have specific example of what resonated with you because 99.99% of schools claim this and 99.99% of applicants state this.

If possible, reference an alumni or admissions officer conversation in your essay(s) that points to how the school is an especially strong fit with your unique career goals or values.

If you are unable to attend any events in person, make sure to subscribe to their You Tube and attend the online admissions events. If you attend an online event featuring alumni, and something they say resonates with you, message them on LinkedIn and see if you can ask questions that would help provide good responses for the essay questions around goals and contribution.

You might even ask for names of other alums in your industry or city. Get creative to show the school you are passionate about their program!

In sum: make a good impression – before and after the event!
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ESSAY 1

What is your career objective and how will the Wharton MBA Program for Executives contribute to your attainment of this objective? (500-word limit)

Career Objective

The ideal situation here: you need more skills to adeptly navigate a new manager or director role. Or you need those skills to obtain that role, within your organization or within the same industry. They want you to apply what you learn on the weekend to your job on Monday. Even if you have a long-term (or even short-term) goal of starting up, or some big pivot, you REALLY want to first articulate how you will benefit from the program where you are today. They are looking at the ROI of the program for both you, and your organization. Wharton rewards pragmatism and analytical thinking, that is their jam. So, make sure your goals show a financial outcome that will leave you satisfied with the program.

Beware of a ready-fire-aim approach – first do the research needed. Find out if a Wharton EMBA would open the door to the job you want through informational interviews with hiring managers, and mention this in the essay. For example, based on what you learned through your conversation with Mr or Ms. In The Know, you need this degree to advance. Or need the skills that come with a Wharton EMBA to break in. DO THE RESEARCH. Talk to people. When you do this the essay writes itself, you have compelling content, rather than stressing and guessing, trying to slap some crap together to fill the page. It’s important to avoid a “pitch it over the fence” mentality – meaning, you are crossing your fingers that once admitted Wharton will figure things out for you.

Wharton EMBA in attainment of objective

I feel the key to success with this whole process is to research yourself (introspection), research the school, and research your goals. Then show how those 3 circles intersect on the Venn Diagram. Research the job description(s) of your goal position – consider what you already have, and then think about where the gaps lie. Do you have financial modeling but not public speaking? Good at mentoring juniors but lack the confidence to take initiative? The adcom wants to know that your background + Wharton EMBA = post MBA goal, internally or externally.

This is usually going to be less of a pivot than full time (even part-time for some programs) because you won’t be quitting your job to do an internship. But you need to justify the cost of the program, by advancing somehow, and it starts with looking at yourself as would a recruiter for your goal job. Once you have a sense of the gaps, rinse and repeat with your long-term goal.

So, you have your gaps. Now you match things up with what Wharton has to offer. For most EMBA programs this will be comprised of the alumni network connections, the curriculum/faculty, and any special offerings. Are you a Product Manager who needs a better consumer behavior background? Speak to the marketing courses and year-end marketing simulation. Do you have a long-term goal to start-up? Maybe speak to the South Korea GMC (Global Modular Course.) Or pair your goals to whatever relevant GMC offering makes sense. Are you shy about asserting your perspective? Speak to the teamwork and residency elements of the program.

PS: Be sure to consult their formatting requirements which are highly specific like, down to the gnat’s ass. I am excited to see Calibri font get some representation!
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Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? Required: 500-word limit.

3 main things to consider:
1 - What separates you, in terms of both what you know and who you are/how you show up

2 – State not just your strengths/areas of mastery but put them into context of Wharton EMBA program offerings, to make the essay specific and convincing. Network and research. This is a bit like doing market research before a product launch. You are looking for product-market fit.

3 - They are also looking at how community-oriented you are. You can take the approach of “I know this thing; I am so great” vs. “I know this thing; here is how I can leverage it for the benefit of others.” Empathy is being evaluated here.

On #1 – how do you stand out from others with a similar profile?

One way to illustrate this might be to consider my BCG client (full-time applicant) who, unlike most consultants, was not required to be a generalist but instead staffed mostly to energy projects. He stood out from other consultants by having an in-depth understanding of both traditional and renewable energy.

This became a good platform for getting into MIT-Sloan and after paying off his sponsorship to BCG he is now Senior Director for Climate Risk Management at a top 10 bank.

A value proposition consists of two items – desirability and exclusivity. Something is more valuable if it is desirable, and also, if it is rare. This is your competitive advantage, and it’s worthwhile taking time to figure it out.

On #2 – Research the program to identify strengths, weaknesses, opportunities.

Think about all the touchpoints you would have with WEMBA. The classroom is the most obvious one, and indeed important, but also consider what you would add to small-group workshops like P3, if you could host a valuable career session, or leverage relationships to recruit high-value guest speakers. If you have experience launching products internationally, or leveraging international workforces, how could you enrich the experience of your peers during GMC (Global Modular Courses) or Global Business Week?

One of my WEMBA aspirant clients – visiting sites in the EU right now - was dinged for WEMBA last cycle. Given how international WEMBA is, after reviewing his application, I was a bit shocked he didn’t discuss his international experience in the contribution essay.

I am excited to research and identify how we can leverage his extensive international experience in the classroom, GMCs and GWC to benefit the cohort in his application for this cycle. He has experience partnering with external development teams in Argentina which could have added a lot to the conversation when Global Business Week was in Argentina, focusing on managing in turbulent environments. This is what I mean by product-market fit.

On #3 – “I know this thing; here is how I can leverage it for the benefit of others.”

A client was an expert in HVDC green energy infrastructure. He knew that Hatch and MBB consultants were weak in this area, after working alongside them on projects. We came up with the idea of hosting a workshop aimed at strategy consultants hoping to get staffed on sustainable energy projects. This idea was validated by his interviewer who said, “I was too intimidated to take these technical courses, and this is the exact type of thing that would have given me the confidence to take them.” Another example of product-market fit.

Brainstorming Considerations

EMBA is a social program, and they want to know if you would be a social value-add. You want to present yourself as well-rounded and multidimensional, someone who can talk about non-work things with your fellow WEMBAs. In sum, interesting.

Think about your areas of mastery, special knowledge, or passions. Consider ways you have contributed in any setting, as long as it holds applicability to WEMBA. Make sure it is additive. The resume, recommendations, and goal essay all speak to your professional life, and this is your one chance to show how you have achieved impact outside of work.

· Network & partnerships – consider how you could leverage your connections to enrich the career outcomes and learning experience for your cohort, such as a guest speaker on a topical issue.

· Mentoring others in some way that shows leadership and pay-in-forward mentality. Like mentoring someone to speak up more and provide their input in meetings.

· Subject matter expertise that might be in-demand or unique. For one admit, we spoke about how he reached out to new startups he found in ProductHunt and gave them critical advice at a critical time, increasing their chances of traction.

· Consider a unique perspective/frame of reference you offer, acquired through your experiences.

Sit with the question for a while. Crowdsource. Talk with people you’ve impacted, know you well, and know you across different settings.
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Hope this helps with Wharton Goals Essay 1 + Contribution Essay 2.

· Exact same program as the FT program – not watered down at all – for good or for bad.
· Global Business Week (destination block week type deal) & up to 3 Global Modular Courses. Arguably the most international EMBA in terms of programming.

o GMCs are 3-7 day classes with a specific theme in various relevant locations. For example, Peter Fader hosts marketing GMC “ Customer Centricity course in Sweden & Finland each year, culling best practices from Nordic countries.

· Arguably best program for twin goals of developing leadership & analytics skills. Concentration in Business Analytics.
· Executive Coaching and Feedback Program is mandatory and continuous throughout the program, unlike any other program. This can create common ground across students.

· P3 (Purpose, Passion, and Principles) is unique as a kind of EMBA version of GSB’s “touchy feely” and these small groups can become pretty tight by the end of 5 weeks.

· Most industry diversity among US programs creates a richer experience & greater optionality

· Bicoastal so network is spread throughout the US – only Ivy out West (fwiw).

o This fact makes The Venture Lab national in scope with lots of alums. (Arguably venture mentoring is behind Booth/Polsky Center & MIT/Martin Trust, though)

Wharton is trying hard to shift from a finance-school branding to entrepreneurship so if you mention VIP/VIP-X entrepreneurship Kool-Aid in your essays, bonus.

· Concentration in Healthcare Management – lots of alumni depth here because of HCM major for full-timers

o Yale has greater % of class for provider side; Wharton competes with MIT on biotech/pharma

· Residential – and housing is included in tuition.

"I was nervous even applying to M7 EMBAs as an Indian national in tech, with a 149 EA score. With Farrell's help I cracked both Kellogg and Booth EMBA, and offered 25k and 35k scholarships respectively. " – S.S, Chicago
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Just a public service announcement - make sure to get things in motion right away for R2.

After your test score is sorted, plan to allocate at least 2 months to the application materials, if you work 40 hours per week, can put a moratorium on travel, put hobbies and extracurriculars to the side, and have no major family obligations. The higher your work hours, travel, family and community responsibilities, the earlier you need to start.

Testing - I always get worried when I hear "oh, I am taking the test on X date" which tells me they think it's a one-and-done thing. Plan on it being a time-suck nightmare unless you know otherwise i.e., have taken multiple OG mock exams or have a previous score. I don't think I've ever worked with anybody who has applied with their first GMAT or GRE score. Even if it goes well, they rarely feel it was their best attempt due to nerves. So, give yourself ample cushion to retake, and possibly take once more after that.

Research - Consider that you need to do the introspection. My mantra is, research yourself, research your goals and research the schools - then find the overlap of those things in the middle of the Venn diagram. This can be lengthy. Keep in mind that this isn't just about "getting in" it's about identifying the right goal and finding the school that is best positions you to achieve that goal and excel in it. At the same time, ensuring the cultural fit is good enough for this network to be valuable.

The Creative Process - Once the research, or at least the introspection is complete, you need to brainstorm, outline, draft and edit the essays. Based on the essay prompts, you will need to research the "clubs, culture and curriculum" along with program offerings that help you meet your development and career goals. Plan to get quotes from students and alumni to support your arguments. On top of video essays - some you can prepare for others, you can't.

You will need to brainstorm, draft and edit your CV as well - which needs to be more focused on leadership and accomplishments than technical skills and job responsibilities. Don't be tempted to neglect the application boxes. The school created that application because that is what they want to know about you, it's what they feel is important.

I work with a lot of candidates that need to prioritize their efforts at work, but that mindset really doesn't make sense with MBA applications. Everything they ask for is important. MBA admissions committees are not in the game of giving themselves busy work, they want to turn things around quickly. Has every single admit to X school nailed all parts of the application? No, but why take chances or have regrets? This is especially true for those coming from an overrepresented demographic, industry or work function.

Recommendations: You will need to at least collaborate with your recommenders on the stories they plan to share and unfortunately, sometimes you need to take more of a leadership role in that as well, which is a matter of 2 to 8 essays, depending on the school.

Yale SOM has outright stated that the recommenders need to tell your story, and that these play a larger role in admissions than the essays. This isn't the case for all schools, but still, don't deprioritize this because the recs validate the quality of your work experience, and how others experience you, among other things.

LinkedIn: Even if the school doesn't overtly ask you for it, as some schools do, it's likely they're checking it out to ensure consistency between what you're saying to them privately and what you're saying publicly. And beyond that, to know what interviewers, future MBA colleagues and most importantly MBA recruiters will see.

Apply Broadly
: Because you are applying round two, there's no viable backup. I would really encourage you to apply to more than 2 or 3 schools. Even if you do a great job of everything above, you're not privy to the strategic priorities of the school, or who else applies.
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