| Last visit was: 29 Apr 2026, 11:33 |
It is currently 29 Apr 2026, 11:33 |
|
|
Customized
for You
Track
Your Progress
Practice
Pays
| FROM Kellogg MBA Blog: The power of design thinking |
![]() Greg Holderfield is director of the Segal Design Institute, clinical associate professor, and co-director of the MMM program. In the first of two posts, Holderfield discusses what makes design thinking so valuable. AT ITS CORE, HOW WOULD YOU DESCRIBE DESIGN THINKING? I view design thinking as the core process and mindset that enables creative solution-based innovation, which is developed and iterated with a focus on contextual human behavior. It’s critical to understand that design thinking is process oriented with a structured framework that is built on a foundation of human-centered design and empathy. The process itself is made up of six frames of learning:
WHY IS DESIGN THINKING IMPORTANT TO INNOVATION? Lack of empathy for the user or customer will limit outcome development. Design thinking, which is rooted in empathy, is a critical approach to need finding, problem reframing and opportunity development. Empathy gained through the qualitative hands-on process of design thinking can provide innovators a more balanced perspective that I call “whole knowledge.” By whole knowledge, I mean knowledge that is acquired through quantitative historical data, as well as the knowledge acquired through qualitative user understanding. I would also define whole knowledge as knowledge that is balanced by varied perspectives and information. A lack of “whole knowledge” can cloud the innovation decision-making process and often leads to unbalanced or less meaningful experience outcomes for the consumer. Within design thinking, empathy creates new knowledge, which leads the design thinker to informed ideas and choices with greater potential to be meaningful and as a result, more innovative. WHAT ROLE DOES DESIGN THINKING PLAY IN THE MMM CURRICULUM? Design thinking is a critical component to the MMM program, as we strive to develop hybrid business leaders who can uniquely design, manage and integrate end-to-end solutions. Our MMM students earn both an MBA from Kellogg and a Master of Science in Design Innovation from the Segal Design Institute at the McCormick School of Engineering. With that said, we have a robust fixed core of design-centric offerings as part of the MSDI degree. The hallmark of these is our Research-Design-Build course. The course is a dynamic, hands-on class structured as a studio practicum course that teaches design research and design thinking methods with a strong focus on innovation through in-context user needs.
Greg Holderfield‘s design work has been recognized globally, having received more than 25 design awards, including two prestigious German “Red Dot” awards, Japan’s “Good Design” award and the IF International Design Forum award. Most recently he was the vice president of design and strategy at ARC Worldwide / Leo Burnett, where he led breakthrough initiatives for McDonald’s, P&G, Kellogg’s, and Symantec. Filed under: Academics, Business Insight, Career, Student Life Tagged: design innovation, design thinking, Innovation, MMM, research-design-build |
| FROM Kellogg MBA Blog: 10 tips to be an effective design thinker |
![]() Greg Holderfield is director of the Segal Design Institute, clinical associate professor and co-director of the MMM program. In the second of two posts, Holderfield examines what traits he thinks are essential to be an effective design thinker. Part 1: The power of design thinking My experience has taught me that, first and foremost, a design thinker must have an optimistic mindset. When you are truly innovating, you are often in a space that is unknown and uncomfortable. It is difficult to effectively develop and push ideas forward if your mindset continues to cast doubt in the early stages of innovation. Therefore, it is critical to reframe your perspective around what is possible and that your actions and voice are both optimistic and encouraging. Also, it is my belief that an individual must possess the following 10 traits to be an effective design thinker:
Filed under: Academics, Business Insight, Career, Student Life Tagged: design innovation, design thinking, Innovation, MMM |
Success stories and strategies from high-scoring candidates.