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# In recent years many retailers have begun using a sensory

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Manager
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In recent years many retailers have begun using a sensory [#permalink]

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02 Sep 2011, 05:53
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Question Stats:

77% (00:55) correct 23% (01:16) wrong based on 79 sessions

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In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing.
B)The scents of coconut and lilac make customers more likely to spend money.
C)A certain percentage of money from increased sales will be required to purchase new scents for continued illboarding.
D)Retailers expect customers to make purchases based on pleasant emotional associations.
E)Sales of products associated with coconut and lilac have been declining over the past several years.

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Manager
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Re: GMAT CLUB:VERBAL TEST 6 CR QUESTIONS [#permalink]

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03 Sep 2011, 00:19
only D works

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Re: GMAT CLUB:VERBAL TEST 6 CR QUESTIONS [#permalink]

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03 Sep 2011, 03:40
IMO, D. Reason :

bholakc wrote:
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing. Nowhere stated. Incorrect
B)The scents of coconut and lilac make customers more likely to spend money. Although the scent is pleasant but it cant be inferred that this smell makes ppl to spend. Hence, incorrect
C)A certain percentage of money from increased sales will be required to purchase new scents for continued illboarding. Irrelevant
D)Retailers expect customers to make purchases based on pleasant emotional associations.. The whole concept of billboard is based on this reason/fact. Hence, correct
E)Sales of products associated with coconut and lilac have been declining over the past several years. Irrelevant

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Re: GMAT CLUB:VERBAL TEST 6 CR QUESTIONS [#permalink]

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03 Sep 2011, 09:26
+1 for D

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04 Sep 2011, 00:16
+1 for D.

Crick

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06 Sep 2011, 10:15
*
Quote:
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing.
B)The scents of coconut and lilac make customers more likely to spend money.
C)A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.
D)Retailers expect customers to make purchases based on pleasant emotional associations.
E)Sales of products associated with coconut and lilac have been declining over the past several years.

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06 Sep 2011, 17:02
D.

In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing. (extreme)
B)The scents of coconut and lilac make customers more likely to spend money. (scents tailored to create emotional associations)
C)A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.(out of scope)
D)Retailers expect customers to make purchases based on pleasant emotional associations. (supported by the premises)
E)Sales of products associated with coconut and lilac have been declining over the past several years. (out of scope)

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Manager
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06 Sep 2011, 18:27
bholakc wrote:
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing. There is no detail about clothing
B)The scents of coconut and lilac make customers more likely to spend money.This is very specific
C)A certain percentage of money from increased sales will be required to purchase new scents for continued illboarding.not useful information
D)Retailers expect customers to make purchases based on pleasant emotional associations.This explains why billboarding might work.
E)Sales of products associated with coconut and lilac have been declining over the past several years.

This is related to the supporting point and not the main conclusion.

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Manager
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06 Sep 2011, 18:32
bholakc wrote:
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.

Which of the following conclusions can be most properly drawn from the information given above?

A)Billboarding as a technique works best in stores that sell clothing.
B)The scents of coconut and lilac make customers more likely to spend money.
C)A certain percentage of money from increased sales will be required to purchase new scents for continued illboarding.
D)Retailers expect customers to make purchases based on pleasant emotional associations.
E)Sales of products associated with coconut and lilac have been declining over the past several years.

IMO D.Albeit easy one. Rest all options are irrelevant.
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Manager
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07 Sep 2011, 23:58
Its D.Nothing else falls into place. Although B could be a contender, but D is quite strong and relevant to the stimulus.

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Senior Manager
Status: mba here i come!
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11 Sep 2011, 06:14
the tag is misleading. there are two different types of questions in CR: must be true and main idea (aka conclusion).

when you see a question stem 'which conclusion CAN be drawn', then it means that the passage is a set of facts without a conclusion. i would tag such questions under 'must be true' because the drawn conclusion must be true based on the passage.

on the other hand, 'main idea' questions asks test takers to identify the conclusion of the passage. this means that conclusion is part of the passage and correct answer choice is a paraphrasing of the conclusion.
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Senior Manager
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Re: In recent years many retailers have begun using a sensory [#permalink]

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24 Dec 2011, 10:35
Quite an easy one. Clear D.
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Re: In recent years many retailers have begun using a sensory [#permalink]

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24 Dec 2011, 18:28
This is not a 700 level q

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Director
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Re: In recent years many retailers have begun using a sensory [#permalink]

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24 Dec 2011, 19:34
D it is
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Re: In recent years many retailers have begun using a sensory [#permalink]

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25 Dec 2011, 13:16
D

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Senior Manager
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Re: In recent years many retailers have begun using a sensory [#permalink]

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25 Dec 2011, 22:45
only D stands out.

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Re: In recent years many retailers have begun using a sensory [#permalink]

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26 Dec 2011, 02:00
D
A ) out of context.
B ) out of context, maximum we can say scents of coconut and lilac make customer associate them with swimwear.
C ) possible but, we are assuming things not stated .
D ) Yes spot on everything is to the point.
E ) out of context

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Re: In recent years many retailers have begun using a sensory   [#permalink] 26 Dec 2011, 02:00
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# In recent years many retailers have begun using a sensory

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