Hi,
I would be grateful if someone could review my profile for ISB PGP Round 2 (2021)
Personal info - Indian Male, 25 yrs
GMAT score - 700 (Q48,V38,IR8,AWA5)
Score is lower compared to my GMAT mocks (720-750) but I'm not able to get a slot for this month for Mumbai
Work Experience - 4.5 yrs
1)Reliance Retail Ltd: Dec 2018 – Present
Category Manager (Pan India)
- Received ‘Emerging Merchant-FMCG’ award from CHRO of RRL in Apr’19
- Promoted from Deputy Manager- Grooming to Manager-Deos & Perfumes in Mar’20 due to strong performance and organizational impact
- P&L owner: Driving Top-Line, Bottom-Line and investments for category (Strategic planning to drive assortment, sales, margin, inventory, pricing for category)
- Conducted JBP with top vendors, strategized investment & revenue growth plans and aligned digital marketing. Managed 20+ brands and introduced 4 major brands, created 2 new sub-categories.
- Delivered more than 3x growth for Focus Brands and became the largest retailer for the following brands - Set Wet, Beardo, Supermax; Kai. Fastest growing retailer for all major brands
- Managed to turn around Grooming category from 5% de-growth in FY18-19 to 43% growth in FY 19-20 (compared to single digit growth in RoMT & GT)
- Grew emerging categories by 3x-7x (Hair Styling, Women’s Razors & Beard Care)
- Delivered 9x Category Investments YoY for Grooming category for FY 19-20 (from 25L to 2.3Cr)
(Highest OI% to overall sales in FMCG team)
- Started managing Deos category in Dec’19, Helped grow Deos & Perfumes category by 34% & 93% GMV in Jan’20 & Feb’20 respectively, becoming the fastest growing retailer for category in process.
- Increased Share of Trade for Deos by 400 bps within 6 months
- Annual turnover of portfolio – 150 Cr
2)Grofers India Pvt. Ltd: June 2016 – Oct 2018
A)Deputy Manager – Category (West): June 2017 – Oct 2018
- P&L owner for West Zone: Deliver sales, gross margins and visibility income for categories (FMCG, Staples & Dairy)
- Promoted from Assistant Manager to Deputy Manager in Apr’18
- Planned short- and long-term strategy for the category in consultation with key stakeholders, developed presence of regional and OPP brands on platform for region.
- Led a team of 3 people (1 key account manager and 2 sales executives)
- Helped grow overall category by 2.5x YoY & key accounts by 7x-10x YoY
- Annual turnover of portfolio - 60 crores
B)Sales Manager (Mumbai and Pune): June 2016 – May 2017
- Managed 200+ vendors on marketplace model, promoted from ASM to State Lead in 8 months.
- Headed marketplace for Mumbai and Pune from February 2017
- Highest revenue contributor in West sales team for Q2 & Q3 2017, consistent target achievement
Extra-curriculars:
1)Conducted a guest lecture on Category Management to PGDM students of N.L Dalmia College
2)Vice-Chairperson of Drishti'15, led a team of 20 members and 4 heads (inter-collegiate management festival)
One small issue - in case of Reliance, I was unofficially promoted(changed reporting matrix and increased responsibilities). However, because of covid-19 no appraisals or promotions were done this year. On paper, I've not received any promotion. Is there a way to showcase this in my application?
Would the low GMAT score compared to ISB average cause an issue?
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