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The Official Guide for GMAT Review, 13th Edition, 2012
Practice Question
Question No.: RC 37 ~ 41
Page: 382
[align=justify][box_out][box_in]Manufacturers have to do more than build large manufacturing plants to realize economies of scale. It is true that as the capacity of a manufacturing operation rises, costs per unit of output fall as plant size approaches “minimum efficient scale,” where the cost per unit of output reaches a minimum, determined roughly by the state of existing technology and size of the potential market. However, minimum efficient scale cannot be fully realized unless a steady “throughput” (the flow of materials through a plant) is attained. The throughput needed to maintain the optimal scale of production requires careful coordination not only of the flow of goods through the production process, but also of the flow of input from suppliers and the flow of output to wholesalers and final consumers. If throughput falls below a critical point, unit costs rise sharply and profits disappear. A manufacturer’s fixed costs and “sunk costs” (original capital investment in the physical plant) do not decrease when production declines due to inadequate supplies of raw materials, problems on the factory floor, or inefficient sales networks. Consequently, potential economies of scale are based on the physical and engineering characteristics of the production facilities—that is, on tangible capital—but realized economies of scale are operational and organizational, and depend on knowledge, skills, experience, and teamwork—that is, on organized human capabilities, or intangible capital.
The importance of investing in intangible capital becomes obvious when one looks at what happens in new capital-intensive manufacturing industries. Such industries are quickly dominated, not by the first firms to acquire technologically sophisticated plants of theoretically optimal size, but rather by the first to exploit the full potential of such plants. Once some firms achieve this, a market becomes extremely hard to enter. Challengers must construct comparable plants and do so after the first movers have already worked out problems with suppliers or with new production processes. Challengers must create distribution networks and marketing systems in markets where first movers have all the contacts and know-how. And challengers must recruit management teams to compete with those that have already mastered these functional and strategic activities.
First I skim through the reading to pull out key areas and write notes then I identify the main idea of the reading.
[*] Minimum efficiency scale(MES) for successful manufacturer
[*] Points that lead to MES...
[*] Operational and organization determines economies of scale
[*] First to market don't always dominate, first to find the potential to scale dominate
[*] Management and teams execute on strategies to make them effective
Question 1 wants us to find the advantage that a manufacturer has over competitors.
A is incorrect since there was a paraphrase mentioned in my notes about first in the industry do not always dominate.
B doesn't make sense since sunk costs don't impact the bottom line as much as the surrounding costs.
D is out of scope, there is no mention of quality.
E is mentioned as not a reason for a manufacturer to be successful in the first paragraph.
C is correct since it's mentioned and hinted at multiple times in the first, and second paragraph. "costs per unit of output fall as plant size approaches “minimum efficient scale"
Question 2 asks us what's true about fixed and sunk costs. We know that the phrase "A manufacturer’s fixed costs and “sunk costs” (original capital investment in the physical plant) do not decrease when production declines" should help us to identify the right answer.
A, and D don't make sense based on the phrase we read in paragraph 1.
B, and C are never mentioned as a reason why a company would succeed or fail.
E is correct since any changes in throughput on the cost of the units does not impact the fixed and sunk costs. "Sunk costs" are paid before any product is being produced.
Question 3 requests we find the purpose of the 2nd paragraph, which covers the reasons for a successful manufacturing facility.
A looks the closest to what I identified, "Covers the reasons for a successful manufacturing facility". Holding on to this option for now.
B kinda looks good, but there is only one strategy mentioned, not various. Option A still looks the best.
C is wrong because there's no undermining tone.
D is incorrect since there is no objections stated.
E is wrong, there is no potential danger mentioned.
A is correct.
Question 4 wants us to look at paragraph 1 to find the options that support an inference on throughput, and eliminate it.
A is mentioned in the reading as a reason that would impact throughput "the flow of output to wholesalers".
B would impact throughput "the flow of goods through the production process".
C would also impact throughput in the same way as B.
E impacts throughput "inefficient sales networks".
D remains and is the most correct, validated by "costs per unit of output fall as plant size approaches “minimum efficient scale,” where the cost per unit of output reaches a minimum"
Question 5 is the primary purpose, which is captured in the notes. The tone mostly explains "minimum efficient scale" strategy and what can lead to a successful outcome for it.
B is wrong since the reading points out issues with any type of factory, not just large factories.
C is wrong since there is no argumentative tone, or phrasing.
D doesn't match up to the content and purpose that was provided.
E is incorrect because it doesn't explain why large plants fail. The reading focuses on explaining a strategy and how that strategy is implemented successfully.
A is the most correct, the reading highlights the importance of the strategy and how it's effective at scale.