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Many policymakers adopt macro approach to environmental problems in emerging markets (countries experiencing rapid economic growth): discussion ambitious regulations in global forums and looking to giant multinational copanies and non-governmental organizations (NGOs) for insight.But examining what successful companies in these countries are already doing to make growth more environmentally sustainable may make more sense.
One study identifies several such firms that are turning eco-consciousness into a source of competitive advantage. The most salient quality of these highly profitable companies is that they turn limitations (of resources, labor, and infrastructure) into opportunities. An Indian cement company suffering water shortages, developed the world's most water efficient cement-making method, using air cooling rather than water cooling. A Philippines utility reduced its water loss through wastage and illegal tapping from 63% (1997) to 12% (2010) by making water more affordable for low-income consumers. A Chinese company makes air conditioners powered with building's waste heat, reducing strain on the electric grid.
The companies also seek to shape their business environment to support sustainable objectives. Some lobby regulators: a Brazilian organic-sugar producer works with Brazil's government to establish an organic certification system. Some form partnerships: Kenya's Equity Bank allies with international groups to reduce its risks when lending to smallholders or single family-farms; a Brazilian cosmetics company works with suppliers to produce sustainable packaging. Some firms also work to reach and educate lower-income consumers, sacrificing short term profits to create future markets: a Chilean forest tree company organizes local carpenters into networks and connects them to low income customers.
One could quibble with the study. Switzerland's Phil Rosenzweig has argued that management writers are prone to a halo effect: they treat the company's temporary success as proof that it has discovered some eternal principle of good management. That some successful companies have embraced environmental sustainability does not prove that it makes companies successful. Some firms, having prospered, can afford splurging on green initiatives; some pursue eco-initiatives for public-relations purposes.
Nonetheless, the study is thought-provoking. Critics argue that environmentalism is a rich-world luxury, but such fears are overblown. When natural resources are scarce and consumers are cash strapped. Sustainability can be lucrative business strategy.
Q1. It can most reasonably be inferred from the passage that multinational companies
(A) are more likely to be financially successful in emerging nations if they ally themselves with local businesses that are using environmental sustainability initiatives to drive growth.
(B) are less prone to the problems associated with the Halo effect than are companies based only in one nation.
(C) are increasingly likely to buy out emerging-nation companies that have successfully developed and implemented environmental sustainability initiatives.
(D) are usually able to implement large-scale environmental sustainability initiatives only after they have achieved a certain level of profitability.
(E) tend to develop environmental sustainability initiatives that differ significantly from those that have been successfully and more easily implemented by smaller companies in the emerging world.
Q2. The primary purpose of the passage is to
(A) assess the likelihood that the adoption of environmental sustainability initiatives identified in a study will help businesses in emerging markets become profitable
(B) justify a study's assertion that policymaker's typical approach to environmental problems in emerging markets has been ineffective
(C) question ways in which businesses in emerging markets can emulate each other's successful environmental sustainability initiatives
(D) cite examples from a study of emerging markets to suggest that businesses can engage in and benefit from environmental sustainability initiatives
(E) evaluate several businesses in emerging markets that have successfully implemented environmental sustainability initiatives
Q3. Which of the following claims about profits does the passage indicate is most likely to be supported by at least some eco-conscious companies in emerging markets?
(A) A company that makes consistently high profits has less motivation to implement environmental sustainability initiatives than does a company that is not as profitable.
(B) Emulating multinational companies' environmental sustainability initiatives will most likely result in lower profits that can be obtained otherwise.
(C) Participating in global forums on environmental sustainability can most likely increase a company's profit.
(D) It is necessary to forgo some profits in order to pay for resources of sufficient quality to produce premium goods.
(E) Environmental sustainability initiatives that fail to yield profits immediately may nevertheless be in a company's best interest to implement.
Q4. The information in the passage suggests that its author believes there may be "a halo effect" (see highlighted text) associated with which of the following errors?
(A) A company's profitable implementation of sustainable practices is mistakenly attributed to altruistic motives.
(B) the apparent association of a company's adoption of sustainability initiatives with its need to address resource limitations is mistaken for causation.
(C) a company's financial success is mistakenly attributed to the positive qualities of those who make the management decisions at that company.
(D) the financially successful strategies of some companies are mistaken to imply that a larger group of companies will be similarly successful if they adopt similar strategies.
(E) the positive environmental impact of a company's adoption of sustainable practices is mistakenly understood to offset a greater negative environmental impact that it actually does.
Question 1. Q1. It can most reasonably be inferred from the passage that multinational companies
(A) are more likely to be financially successful in emerging nations if they ally themselves with local businesses that are using environmental sustainability initiatives to drive growth.
(B) are less prone to the problems associated with the Halo effect than are companies based only in one nation.
(C) are increasingly likely to buy out emerging-nation companies that have successfully developed and implemented environmental sustainability initiatives.
(D) are usually able to implement large-scale environmental sustainability initiatives only after they have achieved a certain level of profitability.
(E) tend to develop environmental sustainability initiatives that differ significantly from those that have been successfully and more easily implemented by smaller companies in the emerging world.
Multinational companies have been mentioned in the passage only once: in the first paragraph
Many policymakers ... look to giant multinational companies and NGOs for insight on environmental policies for emerging markets. But examining what successful companies in these countries are already doing to make growth more environmentally sustainable may make more sense.What does this imply? Don't try to take insights from multinationals. Look at what companies in these countries are already doing. That will help. And then the author goes on to give examples in paragraph 2.
Hence what can we infer of the given 5 options? Only (E)
Environmental sustainability initiatives at multinationals differ significantly from those that have been successfully and more easily implemented by smaller companies in the emerging world.
There is absolutely no mention of any other connect to multinationals in the passage.
Answer (E)
Question 2.Q2. The primary purpose of the passage is to (A) assess the likelihood that the adoption of environmental sustainability initiatives identified in a study will help businesses in emerging markets become profitable
(B) justify a study's assertion that policymaker's typical approach to environmental problems in emerging markets has been ineffective
(C) question ways in which businesses in emerging markets can emulate each other's successful environmental sustainability initiatives
(D) cite examples from a study of emerging markets to suggest that businesses can engage in and benefit from environmental sustainability initiatives
(E) evaluate several businesses in emerging markets that have successfully implemented environmental sustainability initiatives
After all the examples, the author makes his point in the last paragraph:
Nonetheless, the study is thought-provoking. Critics argue that environmentalism is a rich-world luxury, but such fears are overblown. When natural resources are scarce and consumers are cash strapped, sustainability can be lucrative business strategy.He says sustainability is not a luxury; in fact it can be a lucrative business strategy. That is, sustainability can make a successful business.
Hence (D) is correct.
Question 3.Q3. Which of the following claims about profits does the passage indicate is most likely to be supported by at least some eco-conscious companies in emerging markets? (A) A company that makes consistently high profits has less motivation to implement environmental sustainability initiatives than does a company that is not as profitable.
(B) Emulating multinational companies' environmental sustainability initiatives will most likely result in lower profits that can be obtained otherwise.
(C) Participating in global forums on environmental sustainability can most likely increase a company's profit.
(D) It is necessary to forgo some profits in order to pay for resources of sufficient quality to produce premium goods.
(E) Environmental sustainability initiatives that fail to yield profits immediately may nevertheless be in a company's best interest to implement.
Look at the third paragraph:
Some firms also work to reach and educate lower-income consumers, sacrificing short term profits to create future markets: a Chilean forest tree company organizes local carpenters into networks and connects them to low income customers. Hence, option (E) is supported by at least some eco-conscious companies in emerging markets.
The other options are not discussed.
Question 4.Q4. The information in the passage suggests that its author believes there may be "a halo effect" (see highlighted text) associated with which of the following errors?(A) A company's profitable implementation of sustainable practices is mistakenly attributed to altruistic motives.
(B) the apparent association of a company's adoption of sustainability initiatives with its need to address resource limitations is mistaken for causation.
(C) a company's financial success is mistakenly attributed to the positive qualities of those who make the management decisions at that company.
(D) the financially successful strategies of some companies are mistaken to imply that a larger group of companies will be similarly successful if they adopt similar strategies.
(E) the positive environmental impact of a company's adoption of sustainable practices is mistakenly understood to offset a greater negative environmental impact that it actually does.
What do we know about the halo effect?
a halo effect: they treat the company's temporary success as proof that it has discovered some eternal principle of good management. That some successful companies have embraced environmental sustainability does not prove that it makes companies successful.
(D) the financially successful strategies of some companies are mistaken to imply that a larger group of companies will be similarly successful if they adopt similar strategies.
We are given what the halo effect is. That some successful companies have embraced environmental sustainability does not prove that it makes companies successful. Hence, the mistake would be to assume that the other companies will be able to adopt similar strategies to become financially successful too.
Answer (D)