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shobnaM
Joined: 02 Aug 2020
Last visit: 06 Apr 2021
Posts: 7
Own Kudos:
Given Kudos: 3
Schools: Ross '23 (S)
16 Sep 2020, 03:37
Kudos
Bookmarks
Hi All,
Shobana here from India. I'm looking to apply to B schools for 2021 intake. If you'll have any inputs or can suggest universities I must apply to based on my profile, do let me know. Will be happy to hear
Schools applying to - Wharton, Kellogg, Tuck, Schulich, Rotman, Northwestern Medill (for IMC), ISB
Interested in - Brand Marketing & Advertising
Here it goes!
Nationality - India
Female, 23 years
Work experience - 2.5 years
NGO - 2 Years
Academics -
10th - 9.4/10 (CBSC Boards)
12th - 91% (CBSC Boards)
Undergrad - Genetic Engineering (Extensively Research based)
GPA - 8.7/10
Major project - Worked with a prestigious research organization - Instem
Primary Focus - Neuroscience
GMAT - Yet to take (Nov/Dec)
Quick description -
I'm a genetic engineer-turned-marketer who gets her kicks from helping brands grow with 'targeted messaging/storytelling'. Having built a strong brand managerial experience of about 2.5 years across startups & e-commerce, I believe that an MBA at this point will help me accelerate my career growth.
At the age of 21, I have been successful in building a startup alongside the founders between 2018-2019. I have helped bridge the gap between 100+ weaving communities & skilled artisans with brands like Reliance, Lifestyle, Timberland, Nordstorm, Ralph Lauren and more. The primary theme was to reduce the carbon footprint in the fashion industry and integrate more local artisans into the supply chain. I have also generated a revenue of more than 2 million in sales in less than a year and managed 100+ leading brand accounts end-end (globally).
At that point, I pivoted my career to fully focus on brand marketing at one of India's leading e-commerce platforms. I joined as the youngest player in the team of Flipkart Private Brands, assisted in-app marketing campaigns, strategized and executed influncer campaigns in fitness space, lead the content drive for a launch of over 500 products in less than 6 months, audited and revamped the marketing assets on app & catalogues of over 1000 products in baby care, school supplies & toys category. Over this period, I also lead the marketing piece for the launch of multiple licensee brands like HRX audio (audio & fitness brand) at Flipkart, Adventure Force by Walmart (Exclusive toys series).
Gained expertise over industries - Fashion, Home care, Audio & Electronics, Baby care & toys
NGO/others - I have demonstrated history of working for a leading NGO in educational space for over 1.7 years. I volunteered to teach, lead media & raise funds for the benefit of the underprivileged children in India. This concentration really strengthened my EQ and helped me appreciate the power of education. I have also trained and engaged with Autistic children as a part of 'Rare disease day' during my undergrad. We created an offline platform to mediate medical consultancies (from genetic counselors & doctors) for children/ families with a pedigree of disorders.
Extracurriculars -
- Indian Classical/Carnatic singer with 10+ years of training
- Earned a degree at level 2 in Carnatic Vocals with 90%
- Writer & poet at instagram; Themes of writing - Maudlin, philosophical, Contrarian & ergodic
- Yoga and dance enthusiast
- District level Badminton player
Please share your thoughts & inputs, it will be really helpful in structuring my process of application
TIA.
Shobana here from India. I'm looking to apply to B schools for 2021 intake. If you'll have any inputs or can suggest universities I must apply to based on my profile, do let me know. Will be happy to hear
Schools applying to - Wharton, Kellogg, Tuck, Schulich, Rotman, Northwestern Medill (for IMC), ISB
Interested in - Brand Marketing & Advertising
Here it goes!
Nationality - India
Female, 23 years
Work experience - 2.5 years
NGO - 2 Years
Academics -
10th - 9.4/10 (CBSC Boards)
12th - 91% (CBSC Boards)
Undergrad - Genetic Engineering (Extensively Research based)
GPA - 8.7/10
Major project - Worked with a prestigious research organization - Instem
Primary Focus - Neuroscience
GMAT - Yet to take (Nov/Dec)
Quick description -
I'm a genetic engineer-turned-marketer who gets her kicks from helping brands grow with 'targeted messaging/storytelling'. Having built a strong brand managerial experience of about 2.5 years across startups & e-commerce, I believe that an MBA at this point will help me accelerate my career growth.
At the age of 21, I have been successful in building a startup alongside the founders between 2018-2019. I have helped bridge the gap between 100+ weaving communities & skilled artisans with brands like Reliance, Lifestyle, Timberland, Nordstorm, Ralph Lauren and more. The primary theme was to reduce the carbon footprint in the fashion industry and integrate more local artisans into the supply chain. I have also generated a revenue of more than 2 million in sales in less than a year and managed 100+ leading brand accounts end-end (globally).
At that point, I pivoted my career to fully focus on brand marketing at one of India's leading e-commerce platforms. I joined as the youngest player in the team of Flipkart Private Brands, assisted in-app marketing campaigns, strategized and executed influncer campaigns in fitness space, lead the content drive for a launch of over 500 products in less than 6 months, audited and revamped the marketing assets on app & catalogues of over 1000 products in baby care, school supplies & toys category. Over this period, I also lead the marketing piece for the launch of multiple licensee brands like HRX audio (audio & fitness brand) at Flipkart, Adventure Force by Walmart (Exclusive toys series).
Gained expertise over industries - Fashion, Home care, Audio & Electronics, Baby care & toys
NGO/others - I have demonstrated history of working for a leading NGO in educational space for over 1.7 years. I volunteered to teach, lead media & raise funds for the benefit of the underprivileged children in India. This concentration really strengthened my EQ and helped me appreciate the power of education. I have also trained and engaged with Autistic children as a part of 'Rare disease day' during my undergrad. We created an offline platform to mediate medical consultancies (from genetic counselors & doctors) for children/ families with a pedigree of disorders.
Extracurriculars -
- Indian Classical/Carnatic singer with 10+ years of training
- Earned a degree at level 2 in Carnatic Vocals with 90%
- Writer & poet at instagram; Themes of writing - Maudlin, philosophical, Contrarian & ergodic
- Yoga and dance enthusiast
- District level Badminton player
Please share your thoughts & inputs, it will be really helpful in structuring my process of application
TIA.
25 Sep 2020, 00:21
Kudos
Bookmarks
shobnaM, a few thoughts on your profile and plans:
Hope this helps some.
Cheers,
- The academic background is uncommon for MBA programs but the GPA looks healthy. That however may not be good enough assuming your school is a non-feeder one. It would be important to ace your GMAT to get the right mileage here.
- The professional profile sounds quite interesting overall. While the startup work is great, the reason for the short-lived stint will have to be put into perspective. Your achievements are good, but be aware that the average experience is in the 4-5 years range at top bschools. The fact that your experience is already split in two organizations means your task is cut out. Another thought to consider here could be to wait another year and play to your strength.
- The volunteer effort is nice and will help you present a complete, rich personality. Use that well.
- In general, branding/advertising are pretty tough to break into for international MBA grads even from top schools. Have you done any research that shows otherwise? Do ensure to assess the feasibility of your goals.
Hope this helps some.
Cheers,
