You have a strong profile and a good GMAT score. Focus on building a stellar application and an impressive SOP and ensure that you differentiate yourself from other applicants and you should be good to go.
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Hi,
Please help me evaluate my profile for ISB.
Indian, Male, Mechanical Engineer'16 (VIT University)
GPA: 3.3/4 or 8.2/10
GMAT : 720
PROFILE SUMMARY• Experienced associate in Product / Brand Management, skilled in Business Intelligence and Strategy planning.
• Experienced in driving new launches in FMCG/FMCD industries
• Possess ability to develop, plan, coordinate and contribute in diverse marketing activities and providing insights to improve the product offering
WORK EXPERIENCE
1. 1.5 Year, Product Manager, Godrej (Present)• Led pan India new launches for Godrej Electronic locks, Door accessories, Furniture fittings & Glass hardware.
• Led end to end new product development (including market study, ideation, price progression, packaging, test market launch and scaled launch) for Godrej’s newly launched Towerbolts, in door accessories.
• Conceptualized & standardised NPI launch process, leading to incremental distribution expansion of new products by ~25%, pan India and achieving YTD ABP sales by 124% for Electronic locks.
• Extracted and analysed market insights by frequent market visits (all regions) and incorporated learning for expansion of glass hardware portfolio.
• Benchmarked competition activities for all 4 categories on monthly basis and taken corrective actions - including trade schemes, price progression, product gap.
2. 2.5 Year, Marketing Coordinator (Brand Management), SC Johnson Products Pvt Ltd. (US Based MNC)• Managed end-to-end product life cycle management for 3 globally renowned brands – Kiwi, Glade and Mr Muscle
• Drove business metrics and built pricing strategies
• Extensively examined and analysed data to publish monthly reports including heat maps/ deep dives, basis AC Nielsen, providing business insights and identifying growth opportunities across brands.
• Worked closely with customer marketing for GTM planning and BTL assets development and execution
• Executed innovative campaigns to build/grow category, in collaboration with cross-functions
• Vendor management - managed 15 vendors (Global and Local)
• Managed and led (India execution) the launch of Glade HIF, Kiwi Shoe Shampoo and Mr Muscle Kitchen Cleaner - key growth driver for FY19
Achievements:
• Recognized and awarded for speedy execution of GST price drop project with 150%+ efficiency
• Recognized by Finance and Marketing Director, SCJ India, for on-time delivery of launch of Glade HIF project
• Top performance rating for 2 consecutive years
EXTRA CURICULLAR
1. Head of Media and Marketing | Rowing Canyon
Managed the media and marketing department of Rowing Canyon, a registered NGO, which focused on teaching and grooming underprivileged kids, using Info-Graphics.
2.Event Manager | graVITas’15 (VIT University)
Head of Sponsorship division of GraVITas’15, VIT University’s national tech-fest., and led a team of 8 members. With collective team effort, we managed to achieve a sponsorship sum of INR 20 lac.
3. Freelance Photographer
Worked at Gointhecity, a historical tour agency, in association with Bookmyshow, to host city tours. Taught basic & intermediate photography techniques to participants. Also, won photography content at Saarang’14, IIT Chennai, under top 10 category (among 7000 participants)
Thanks For your Help!