Thanks for sharing your profile. I think you hit the nail on the head you want to make sure your profile does not come across as run of the mill, especially with all of the great schools you are targeting. You've done a good job of handling business in undergrad and in your work experience but so has most of your competition. So you have to make sure you are using the real estate within the app to showcase yourself as not only a 360 degree candidate but also one who is interesting and has accomplished great things outside the norm. From the above description you have some nice anecdotes you can potentially leverage to create some compelling powerful stories. Schools like kellogg and wharton these are a necessity if you want to gain admission.
Hope this helps!