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Can anyone please explain me why option B is not right?
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Can anyone please explain me why option B is not right?

It is not a hard and fast rule but a good thing to remember is to avoid answers with 'instead of'. It is not grammatically incorrect according to gmat, but there are some other things wrong with the options that contain instead of.

Hope this helps

Regards,
V
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GMATNinja , any thoughts here ? why is answer option E correct ?
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In C and D ‘its’ antecedent is not clear for ‘it’. ‘rather’ than suggests a preference for one over the other, which is not expressed in the sentence, so A is wrong. Similarly, B is wrong because ‘instead of’ implies that one option can replace the other.

Thus, E is the correct option.
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