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# TheaterGoer: In January of last year the Megaplex chain of movie theat

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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
1
Kudos
is it D..
cuz even though the ppl visiting the Megaplex have gone up by 20%, the sales of pocorn have increased only by 5%. therefore on the whole, there are lesser ppl who are buying the popcorns
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
guerrero25 wrote:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer 's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
C.Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

Straight E
Conclusion: The claim is false.
What is the claim? The claim is that usage of Canola oil has hurt sales.
If the sales last year were 10% more than those of previous year, then the trend was having a positive slope. But the owner says that the sales rose 5% last year. Theatergoer doesn't knows about the past years sales figures, yet he points the finger at the multiplex owner. How dare he?

Best regards,

P.S:
Before posting, do mention the source regardless if the source is not tagged.
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
1
Kudos
Hi guerrero25,

I feel the answer should be E for the below mentioned reasons.

Theatergoer's conclusion: The claim of Megaplex chain of movie theaters that the change of oil in Popcorn has hurt popcorn sales is false.

Evidence given by TheaterGoer: Megaplex sold 5% more popcorn last year than in the previous year.

We need to weaken the Theatergoer's conclusion by attacking the evidence i.e. looking for option that provides evidence which most seriously weakens the theatergoer's claim. I was stuck between D & E but finally zeroed on E. Here is my reasoning.

Option E gives the evidence that "The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year". This means that the sales are indeed hurt and lack behind those (5% vs 10%) of the year before.

Option D says only about attendance of the theater and doesn't really say that the increase in the attendance actually means increased purchase of popcorn sales.

Please post OE if you have as I am still not convinced about OA as D. Expert opinions most welcome.
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
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Conclusion: claim is false, What is the claim? - Switching from coconut oil to canola oil hurt the sales.

To weaken the conclusion we need to prove, claim is true, means change has hurt the sales.

Additional info: Megaplex sold 5% more popcorn last year than in the previous year.
means: in 2011 - 100gm PC
in 2012 - 105gm PC.

Now POE:

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year. OFS
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets. - OFS
C.Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil. - not concerned about the prefrence of the people.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
2011: attendance 100....Sales: 100gm - everybody ate 1gm of PC
2012: Attendence 125....Sales: 105gm - everybody ate <1gm of PC

E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.
This choice is out of time, talking about sales increase in 2011 over 2010.

Hope this helps!
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
Nope sorry . I am still not convinced with your Math Logic to be honest. My question is :

Option D says only about attendance of the theater and doesn't really say that the increase in the attendance actually means increased purchase of popcorn sales.

vivmechster wrote:
Conclusion: claim is false, What is the claim? - Switching from coconut oil to canola oil hurt the sales.

To weaken the conclusion we need to prove, claim is true, means change has hurt the sales.

Additional info: Megaplex sold 5% more popcorn last year than in the previous year.
means: in 2011 - 100gm PC
in 2012 - 105gm PC.

Now POE:

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year. OFS
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets. - OFS
C.Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil. - not concerned about the prefrence of the people.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
2011: attendance 100....Sales: 100gm - everybody ate 1gm of PC
2012: Attendence 125....Sales: 105gm - everybody ate <1gm of PC

E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.
This choice is out of time, talking about sales increase in 2011 over 2010.

Hope this helps!
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
Thanks Mike for your feedback with so much detailed explanation. As I said more than which of the answers is correct, I wanted to know why the correct answer is correct and wrong answer is wrong.

mikemcgarry wrote:
mba1382 wrote:
Nope sorry . I am still not convinced with your Math Logic to be honest. My question is :
Option D says only about attendance of the theater and doesn't really say that the increase in the attendance actually means increased purchase of popcorn sales.

Dear mba1382,
I got your private message, and I am happy to help.

You seem to be asking about choices (D) & (E), and so I will assume that we can ignore the first three and agree that they are incorrect. Here's the argument with the last two choices only:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer's argument ?
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

It is an standard assumption in marketing that what remains fixed is the percent of people who like a product or make some kind of purchase, and much of marketing is concerned with increasing the total traffic, increasing the raw number of people encountering the venue, because if the total number increases, the same percent will result in much higher sales. All of web marketing is based on this principle --- increase SEO & visitors to the site, and a larger number of visitors to the site will result in more sales, even though the percent of visitors who purchase remains more or less constant.

Let's think about choice (D). Suppose in January, 2012, they started using the canola oil (yuck!) rather than the good saturated-fat-filled coconut oil. We will think about (D), and let's make it a little more extreme to understand better. Suppose in 2011, the theater had 1,000,000 visitors, and in 2012, they had 2,000,000 visitors. Instead of a 20% increase, we'll just say that it was 100% increase, for simplicity. If the popcorn remained absolutely unchanged 2011 until 2012, then every marketing model on Earth would predict that, in 2012, with twice the people, they would sell twice the popcorn. Very simple.
Now, consider the fact that, between 2011 and 2012, in addition to twice the visitors , from 1M to 2M, the theater also made the oil change to the popcorn, as as a result, popcorn increased only 5% from 2011 to 2012. Without changing the oil, popcorn sales would have increased 100%, just as the visitors did (at least according to any marketing model on Earth), and with the oil change, popcorn sales increased only 5% --- not good. If sales of the item grow at any rate less than the rate of traffic increase, that necessarily means that a lower percent of total visitors want the popcorn, and the only change to which this could be attributed is the change in the oil.
Thus, choice (D) indicates there's a significant problem with the use of canola oil, which gives good reason for the theater's decision to change back to coconut oil, and therefore obliterates the theater goer's argument that the theater has no good reason for changing back.

Choice (E) is irrelevant, because it is talking about size of popcorn sale, and we don't know anything about how the number of theater goers changed. Continuing the dates I was using above, let's say that in 2010, the theater experienced 10% increase in popcorn sales over the sales in 2009. Now suppose that from 2008 to 2011, the number of visitors at the theater each year remained constant. If the same number of people are coming, and they buy 10% more in popcorn, then that means more people are buying popcorn --- that's good. But then, in January 2012, they change the oil, and the number of visitors wildly increases, but the popcorn sales don't wildly increase --- then, that's not so good. This is just one possible scenario, but depending on how the number of theater visitors changed from year to year is exactly what determines whether the percent change in sales is a good thing or not. What matters the most is how the percent change in total popcorn sales compares the percentage change in total number of customers --- what we most expect is for those to change in lock-step with one another, because that would mean the percent of people buying popcorn would remain constant; if the percent change in total popcorn sales is greater than or less than the percent change in total visitors, that indicates a change in the percent of people who buy popcorn, and that typically doesn't change too much unless there's a good reason. We don't have enough information in (E) to determined whether the information given is relevant or not.

Does all this make sense?
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
The source of this question is GMAT Prep. Please read this topic in-january-of-last-year-the-moviemania-chain-of-movie-51258.html?fl=similar
Looks like OA is A and here we have incorrect OA. Moreover, mikemcgarry explains why A is correct choice
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
2
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Konstantin1983 wrote:
The source of this question is GMAT Prep. Please read this topic in-january-of-last-year-the-moviemania-chain-of-movie-51258.html?fl=similar
Looks like OA is A and here we have incorrect OA. Moreover, mikemcgarry explains why A is correct choice

Dear Konstantin1983
My friend, I sincerely appreciate your efforts to clear up the confusion surrounding this question. Unfortunately, I believe the individual who posted the question at that link (51258) was mistaken about a number of details. I do not believe that this is a GMAT Prep question. The language does not sound sophisticated enough. Furthermore, this is a challenging question, and every challenging GMAT Prep question is discussed extensively in the MGMAT forums, but from what I can tell, the MGMAT forums never touch this questions (the folks at MGMAT are scrupulous about not discussing questions on their forums unless these questions are their own or from official sources). It's clear that (A) is weakens the theater's argument, which strengthens the theater-goer's argument: this is a classic trap answer, but all over the web, there is more discussion that (A) is the answer rather than (D). It is possible that whoever wrote the question wrote question so hard that he didn't understand it himself: believe it or not, that happens sometimes. It is possible the source, whatever it is, thought the OA was (A), which is wrong. It generates terrible confusion when the folks writing the questions don't have a deep understanding, but sometimes the desire to start a test-prep company and make money is considerably stronger than the scholarship & intellectual strength. GMAT students preparing for the test have to be highly discerning about source quality, because not every company that advertises "high quality GMAT practice questions" actually can deliver on that claim. Caveat emptor.

Once again, my friend, thank you for your attempt to inject some clear-sighed rationality into a very muddled debate.
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
mikemcgarry wrote:
Konstantin1983 wrote:
The source of this question is GMAT Prep. Please read this topic in-january-of-last-year-the-moviemania-chain-of-movie-51258.html?fl=similar
Looks like OA is A and here we have incorrect OA. Moreover, mikemcgarry explains why A is correct choice

Dear Konstantin1983
My friend, I sincerely appreciate your efforts to clear up the confusion surrounding this question. Unfortunately, I believe the individual who posted the question at that link (51258) was mistaken about a number of details. I do not believe that this is a GMAT Prep question. The language does not sound sophisticated enough. Furthermore, this is a challenging question, and every challenging GMAT Prep question is discussed extensively in the MGMAT forums, but from what I can tell, the MGMAT forums never touch this questions (the folks at MGMAT are scrupulous about not discussing questions on their forums unless these questions are their own or from official sources). It's clear that (A) is weakens the theater's argument, which strengthens the theater-goer's argument: this is a classic trap answer, but all over the web, there is more discussion that (A) is the answer rather than (D). It is possible that whoever wrote the question wrote question so hard that he didn't understand it himself: believe it or not, that happens sometimes. It is possible the source, whatever it is, thought the OA was (A), which is wrong. It generates terrible confusion when the folks writing the questions don't have a deep understanding, but sometimes the desire to start a test-prep company and make money is considerably stronger than the scholarship & intellectual strength. GMAT students preparing for the test have to be highly discerning about source quality, because not every company that advertises "high quality GMAT practice questions" actually can deliver on that claim. Caveat emptor.

Once again, my friend, thank you for your attempt to inject some clear-sighed rationality into a very muddled debate.
Mike

Hi Mike!
Thanks for your answer. Yes i have to agree with you. Individual didn't pay attention to correct answer. You once said that math questions here are very good but verbal are not. Now i see that you are right. I wonder why individuals who post such questions can't post correct answers
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]

This popped up in a GMATPrep question bank, so I can't necessarily ignore it.

Here's my issue with this question: The passage implies that the switch from coconut oil to canola oil led to a decrease in popcorn sales. As in, total popcorn sales. (There could be a TON of alternative reasons that could lead to a decrease in popcorn sales.) The Conclusion is that this must be false b/c the Megaplex sold 5% more popcorn than the previous year.

Here's my issue with E: Just b/c attendance increased (more people bought tickets and attended the Megaplex) does NOT mean they bought popcorn at a proportional rate. What if families bought tickets so that 1 out of every 5 bought popcorn, whereas in the previous year there was a higher rate of popcorn purchases b/c people took their dates to the movies (and 1 out of every 2 bought popcorn)?

Clarification would be appreciated. Thank you!
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
1
Kudos
guerrero25 wrote:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

The key to answering this question is to know the conclusion.

IMO, the conclusion is "sales popcorn doesn't decline"

Now, our task is to find the fact that can break this conclusion. Any facts that show or give the signs that sales popcorn DOES decline is the answer.

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
The sales of popcorn swim the tide. Incorrect.

B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
Irrelevant.

C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
Preference might not relate directly to the sales.

D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
Aha! If the increase of the attendance is 20%, why sales of popcorn just rise 5%? Maybe there is something wrong!

E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.
This show that in the last two years, sales always rise, no decline. Incorrect.
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
guerrero25 wrote:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

Hi Experts,

Why cant we have A as the answer?? The theatreGoer insists that Megaplex shouldnt switch back bcoz Megaples sold 5% more popcorn than last year. Option A says that the overall sales of refreshment was less than 5% which obviously means that Megaplex didnt sell more than 5% last year..

Please correct me if I am wrong??
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
2
Kudos
rahul16singh28 wrote:
guerrero25 wrote:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

Hi Experts,

Why cant we have A as the answer?? The theatreGoer insists that Megaplex shouldnt switch back bcoz Megaples sold 5% more popcorn than last year. Option A says that the overall sales of refreshment was less than 5% which obviously means that Megaplex didnt sell more than 5% last year..

Please correct me if I am wrong??

Hi.. I'm not an expert, but will try to explain based on my understanding.

Firstly, we must analyze the option based on the conclusion : "sales popcorn doesn't decline".
Moreover, the question ask about WEAKEN, means we must find any evidence that says that "sales popcorn DOES decline."

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
When we analyze this option, we know that even though sales of ALL refreshment increased less by 5 percent, sales of POPCORN increased 5%.
What does this mean? Though sales in total were struggling, popcorn still sold more than any other refreshment in the Megaplex.

So, based on option A, we STILL cannot find the evidence that say "sales popcorn DOES decline."

Hope this helps.
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
septwibowo wrote:
rahul16singh28 wrote:
guerrero25 wrote:
TheaterGoer: In January of last year the Megaplex chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Megaplex is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year.

Which of the following, if true, most seriously weakens the theatergoer's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.

Hi Experts,

Why cant we have A as the answer?? The theatreGoer insists that Megaplex shouldnt switch back bcoz Megaples sold 5% more popcorn than last year. Option A says that the overall sales of refreshment was less than 5% which obviously means that Megaplex didnt sell more than 5% last year..

Please correct me if I am wrong??

Hi.. I'm not an expert, but will try to explain based on my understanding.

Firstly, we must analyze the option based on the conclusion : "sales popcorn doesn't decline".
Moreover, the question ask about WEAKEN, means we must find any evidence that says that "sales popcorn DOES decline."

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
When we analyze this option, we know that even though sales of ALL refreshment increased less by 5 percent, sales of POPCORN increased 5%.
What does this mean? Though sales in total were struggling, popcorn still sold more than any other refreshment in the Megaplex.

So, based on option A, we STILL cannot find the evidence that say "sales popcorn DOES decline."

Hope this helps.

Thanks Brother for the detailed explanation..
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
I think the answer is E .... mike
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Re: TheaterGoer: In January of last year the Megaplex chain of movie theat [#permalink]
Conclusion: That claim is false, [however, since according to Megaplex’s own sales figures, Megaplex sold 5% more popcorn last year than in the previous year]

Which of the following, if true, most seriously weakens the theatergoer's argument ?

A. Total sales of all refreshments at Megaplex’s movie theaters increased by less than 5 percent last year.
Opposite – If anything, this would strengthen the argument. Presumably, popcorn and refreshment sales would increase proportionally. But maybe, people just really like the new popcorn, so they bought an extra container of it.

B. Megaplex makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
This is taking us into another direction/topic – i.e., sales of movie tickets. We’re not concerned with sales of movie tickets. We want to know why the claim (i.e., the change has hurt popcorn sales) is false despite the evidence.

C. Megaplex customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
Doesn’t take us in the right direction. Last year, (1) popcorn sales were MORE than that of the previous year AND (2) MP switched to canola oil FROM coconut oil (i.e., they were using canola oil last year). If customers preferred coconut oil, wouldn’t it make sense for sales to go down, NOT be 5% MORE than that of last year?

D. Total attendance at Megaplex’s movie theaters was more than 20 percent higher last year than the year before.
This is it. Proportionally, we would presume that if more people then more food sales. Total attendance (i.e., people) increased by 20% but popcorn sales (i.e., food) was ONLY a 5% increase. There’s a disconnect here. This would weaken the argument.

E. The year before last, Megaplex experienced a 10 percent increase in popcorn sales over the previous year.
This doesn’t provide us with a reason to WHY there was a 5% increase the year before. This could almost strengthen. The year before last, MP was using coconut oil. What if the market was saturated after that 10% increase, but MP thought of the innovative idea to switch to canola oil, leading to a 5% increase in sales (which may not have been possible w/ the coconut oil because they already increased the most it could possibly be increased). It’s a stretch, but this is not the correct answer.
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GMATNinja KarishmaB I read through the entire thread, but I am still not able to convince myself that E is not the answer and D is. Pls help, I am stuck between D and E.
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