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11 Nov 2015, 11:56
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Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses.
Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones.
However, Sucrocorp owns over twenty per cent of the market share for cheeses.
Therefore, at least twenty per cent of consumers do not find the advertisement controversial.
Assumption: these at-least 20% customers are aware of advertisements and don't find it controversial.
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.....this can be true for atleast few people but need not be assumed. Also even though a customer may find the advertisement controversial he may purchase a product out of necessity.
B. Sucrocorp’s consumers are aware of its advertisements..............................This is inline with our thinking.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.......This need not be assumed as it can be less even.
D. Most consumers in the dairy market prefer certain types of cheese to others..............preference is not of concern here. Out of scope.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.......whether they are victims are not is out of scope
Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones.
However, Sucrocorp owns over twenty per cent of the market share for cheeses.
Therefore, at least twenty per cent of consumers do not find the advertisement controversial.
Assumption: these at-least 20% customers are aware of advertisements and don't find it controversial.
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.....this can be true for atleast few people but need not be assumed. Also even though a customer may find the advertisement controversial he may purchase a product out of necessity.
B. Sucrocorp’s consumers are aware of its advertisements..............................This is inline with our thinking.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.......This need not be assumed as it can be less even.
D. Most consumers in the dairy market prefer certain types of cheese to others..............preference is not of concern here. Out of scope.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.......whether they are victims are not is out of scope
pksam
Joined: 06 Jul 2014
Last visit: 08 Mar 2017
Posts: 11
Given Kudos: 5
Schools: ISB '17 INSEAD Jan '17 HEC '18 Stanford '18 Yale '18
WE:Supply Chain Management (Manufacturing)
Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
B. Sucrocorp’s consumers are aware of its advertisements.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
D. Most consumers in the dairy market prefer certain types of cheese to others.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
Explanation:-
the causal relation is Sucrocorp owns over twenty per cent of the market share for cheeses.
--->
At least twenty per cent of consumers do not find the advertisement controversial.
Assumption-
All the consumers of suncorp (at least 20% of the total consumers)are aware of the advertisement.
Answer Choice Evaluation-
a)This is not discussed.Dislike may or may not have an impact.
b)This choice matches our assumption.Hence is correct.
c)This is not in the scope of the argument.
d)Out of scope.
e)Out of scope.Whether they are victim or not is not discussed.
Hence correct answer choice is "B".
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
B. Sucrocorp’s consumers are aware of its advertisements.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
D. Most consumers in the dairy market prefer certain types of cheese to others.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
Explanation:-
the causal relation is Sucrocorp owns over twenty per cent of the market share for cheeses.
--->
At least twenty per cent of consumers do not find the advertisement controversial.
Assumption-
All the consumers of suncorp (at least 20% of the total consumers)are aware of the advertisement.
Answer Choice Evaluation-
a)This is not discussed.Dislike may or may not have an impact.
b)This choice matches our assumption.Hence is correct.
c)This is not in the scope of the argument.
d)Out of scope.
e)Out of scope.Whether they are victim or not is not discussed.
Hence correct answer choice is "B".
12 Nov 2015, 08:13
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Here author assumes there is correlation between company's market share and complaints against racist undertones.
there is a gap in the logic.
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
It is the author's assumption.It fills the logic gap if we negate the answer option it tells that there is some impact which shatters author's conclusion .....so it is the correct assumption.
B. Sucrocorp’s consumers are aware of its advertisements.
author not mentioned about awareness of consumers.... it is out of scope
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
There is no information about consumers who don't buy company's cheese
D. Most consumers in the dairy market prefer certain types of cheese to others.
consumer's preference is not the issue...out of scope
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
there is no information about racist attacks...author only talks about racist undertones....which is not equal.......out of scope
there is a gap in the logic.
Which of the following is an assumption of the argument?
A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
It is the author's assumption.It fills the logic gap if we negate the answer option it tells that there is some impact which shatters author's conclusion .....so it is the correct assumption.
B. Sucrocorp’s consumers are aware of its advertisements.
author not mentioned about awareness of consumers.... it is out of scope
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
There is no information about consumers who don't buy company's cheese
D. Most consumers in the dairy market prefer certain types of cheese to others.
consumer's preference is not the issue...out of scope
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
there is no information about racist attacks...author only talks about racist undertones....which is not equal.......out of scope
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