Hi all,
Please evaluate my profile!
GMAT 750, Q50 V41
Name : Prashant
I am a Sales and Marketing professional with over 8+ yrs. of deep expertize in sales & marketing planning, channel, dealer management & process optimization. Expert in automotive & ancillary supply chain & sales processes.
Past Academic PerformanceB.Tech Mechanical, 2008-2012 National Institute of Technology, Jamshedpur CGPA 8.29/10
Class XII (CBSE), 2007 Delhi Public School, Bokaro Steel City scored 84.00%
Class X (CBSE), 2005 Delhi Public School, Bokaro Steel City scored 88.00%
Achievements in International Automotive competitionsResponsibilities - Vice Captain, Formula SAE Team, NIT Jamshedpur (Founder Member) 2008-2012
• Awarded overall 1st in Cost Report Event in Formula SAE, Australia
• Awarded overall 3rd in Formula SAE design Challenge, Chennai
• Placed overall 5th in Air Bus Team Award Formula SAE Silverstone, UK
Professional Experience1.
Maruti Suzuki India Limited - India's largest & no. 1 automobile company in terms of absolute volumes & 50%+ market share - 2016 to present
Roles & responsibilities - Regional Institutional Sales Manager
o Sales & Marketing planning• Aligning with India wide Institutional Sales strategy & developing modular regional strategy
• Segment wise & Model wise Target setting & sales review of the NEXA dealerships
• Own and drive KPIs at dealership – harnessing & hunting customer trails in Corporate, Government department, CSD & DGS&D segments with constant enquiry &
booking conversions of both B2B (company owned vehicle) as well as B2C (employee owned vehicle) markets.
o Sales Process Optimization• Process adherence to meet Segment wise, model wise, dealer wise & clientele wise targets with assigned business development both pre and post sales
• Expertness in data interpretation and analytics over excel to enable the above requirement
• Process audit compliance at dealer level to meet the customer requirement as per the Nexa norms
• Manpower adherence and recruitment for assigned business scope.
o Sales Analytics & Reporting• Scouting competition model, pricing and sales strategy at regional level to increase Nexa market penetration
• Key account Management of Top Corporate & Government departmental clientele for future market readiness.
• Developing regional sales analytics & reporting over B2B yearly purchase pattern, also with month wise and festivity wise B2C purchase pattern
• Developing MSIL understanding and reporting of EV market movement and purchases
o Digital & Bottom line marketing activities• Hyper-local marketing implementation, lead management & claim settlement across dealerships
• Mass Emailers and SMS campaigns on MSIL as well as non-MSIL database.
• Yearly regional BTL activation worth INR 3.5 Cr. through Meet & Greet, Display and Test drive campaigns at Auto shows, Clubs, Malls, RWAs, Corporates &
Government departments.
• Empaneled vendor management and claims settlement on timely basis
Key Achievements• Promotional performance in FY18-19
• FY19-20 Q1 winner of Rising stars awards to M&S employee on Pan India level
• FY20_21 Q1 winner of Rising stars awards to M&S employee on Pan India level
• Establiment of ISL business practices across 37 dealers of east India
2a. Ashok Leyland - India's largest Bus manufacturer in terms of absolute volume and market share - 2014 to 2016
Responsibilities & Activities: Territory Sales Manager, Bus vertical
o Sales Planning• Analyze market trends and accordingly develop sales plans to increase brand awareness
• Manage sales pipeline, forecast monthly sales and identify new business opportunities
• Coordinate with partners to create and execute business plans to meet sales goals
o Channel and Dealer Management• Identify, recruit and on-board new channel partners within assigned territory
• Manage sales activities of partners to generate revenue
o Channel marketing• Communicate up-to-date information about new products
• Deliver customer presentations and attend sales meetings and partner conferences
• Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities
Key Achievements• Increased MS by 14% of ICV Pass at Ahmedabad from H1 FY 2014-15 to FY 2015-16
• Increased MS by 4% of ICV Pass at Mehsana from H1 FY 14-15 to FY 15-16.
• Retained MS of MDV Pass in assigned territory from FY 14-15 to FY 15-16.
• Successful seeding of 3/106 IL chassis in all applications at assigned hubs.
2b. Ashok Leyland - as Operations Manager Sept 2013 – Jan 2013
Responsibilities & Activities: To ensure P15 Engine Assembly meets its production and budget targets
o Monitoring and Control• Assembly Line Analytics & Reporting: Daily/ monthly monitoring of overall production line (OLE) & Equipment Effectiveness (OEE)
o Cost Management Initiatives• KPI identification, manpower planning, inventory planning, inter department coordination, Streamlining vendor selection and parts procurement
o Audit & Compliance: Tracking and implementing of audit SOPs like GEMBA
Key Achievements• Improved department cost savings by 33% (INR~45L to ~60L) by innovative practices.
• Drafted and Implemented Daily Management SOP’s in 3 phases in P15 Engine Assembly
2c. Ashok Leyland - Graduate Engineer Trainee Sept 2012 – Sept 2013
Responsibilities – Part of Ashok’s Leyland’s Graduate Engineer Trainee Program
Key Activities and Tasks• Identified Strategies for improving Jan bus and Jan Bus Mini bus segment, before market launch.
• Studied Customer Usage Pattern in Pune & Bangalore market for identifying improvement areas in Jan Bus & Jan Bus Mini
• Total 85 improvements identified. 18 improvements got accepted and implemented by senior management
Extra Co-curricular activites• Senior Diploma in Fine Arts, have won several awards, member fine arts club NIT Jamshedpur
• Several Sports awards, have won numerous competitions in school, member college football team
• Member of Society of Automobile Engineering in college, built formula car & participated in International SAE competitions & have been awarded.
Thanks in advance!