Video has become a common element that you should consider in the desi

Video has become a common element that you should consider in the design of your website. The soaring popularity of YouTube, its influence in search engine rankings, and the amount of times it is shared through social media have contributed to the widespread acceptance and use of online video for all sorts of purposes. For some sites, this capability becomes an intricate design element. For others, it may be considered only as a marketing tool. Research supports the idea that video increases customer engagement (how the customer interacts with your site and brand) and can increase product sales (when using video for product reviews or testimonials, for example). You must weigh the pros and cons of video and decide where and when it will be used across your site, along with how to use it in a way that supports, rather than detracts, from your site’s usability.

1. Which of the following statements most accurately captures the main point of the passage?

(A) Building a website is an important part of running a business.
(B) Including video on your website is an absolute must.
(C) Don’t build a website without researching.
(D) Including video elements in a website is increasingly common, and may be a good choice for your site.
(E) YouTube has popularized video across the internet.


2. Which of the following is the most likely intended audience for this passage?

(A) Small business owners trying to decide whether they should have an online presence.
(B) Researchers interested in new ways that media is developing.
(C) Business owners who are deciding what elements to include in their web pages.
(D) Older adults who would like to learn more about the internet.
(E) People who want to learn more about popular social media apps.


3. According to the passage, what is the effect of video on a website to customer engagement?

(A) It increases.
(B) It decreases.
(C) There is no change.
(D) Research is not clear.
(E) Research has not been conducted.


4. What can we infer about the use of video from the conclusion of the passage?

(A) Video is a necessity on any decent website.
(B) Any use of video on a website will drive up viewership.
(C) Only certain types of businesses should use video on their websites.
(D) Video should be used carefully on a website, as it can work against the site’s accessibility and enjoyment.
(E) Use video sparingly on a website.


5. Which of the following phrases could best substitute for the phrase “The soaring popularity of YouTube” in the passage?

(A) The lyrical nature of YouTube
(B) The ubiquity of YouTube
(C) The inevitable likelihood of YouTube
(D) The ever-increasing interest in YouTube
(E) The far-reaching trendiness of YouTube