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T19S
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MBADecoder
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T19S
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Thank you for your response!
Right before content engineer, my role was that of a senior editor. Post restructure, the entire operational model changed - going from a separate editorial department and a separate operations and commercial team to a vertical system where each business unit had a few CEs, project managers and a portfolio manager managing that business unit. In this system, the content engineer is the primary stakeholder right from idea commission, to reviewing and approving the proposal, to preparing the outline, reviewing the author profiles that are short listed to be onboarded. Then, once the author is onboarded, working with them and coaching them to develop content, taking end to end ownership till the publication and afterwards with customer feedback and reviews. Compared with the senior editor role where the division of work was in terms of editorial+content (senior editor), contracting and idea proposals (commercial team) and marketing etc post publication (also commercial team), my current role involves taking charge of the entire project from a nascent stage and oversee all the aspects including marketing, content quality, author retention etc.
I hope this makes sense.

In terms of ECAs, how do you recommend presenting them as mine are mostly hobbies and personal interests that I have put time into over the past few years? For example, I have a film page on Instagram, a small YouTube channel and I have been powerlifting for 5 years. Please recommend how to quantify and present them.

For GMAT, shall I target a score of 685+? I’ll look into GRE as well.
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Hi T19S,

Some points to consider regarding your profile:
  1. One of the strongest aspects of your profile is your career progression. Multiple promotions within ~5 years at the same organization reflect strong performance, growth potential, and increasing responsibility, which MBA adcoms value significantly. Your current role as a Content Engineer also gives you a differentiated angle compared to the typical IT applicant pool, especially because your work involves global stakeholder management, content strategy, ownership, and collaboration with tech experts. The important part will be positioning your work from a business impact and strategic lens rather than making it appear purely editorial.
  2. Your academics are fairly decent overall. A GMAT Focus score of 675+ or a GRE score of 325+ would place you in a competitive position. If you are starting preparation from scratch, GRE may feel slightly more manageable, although GMAT tends to keep more options open for one-year MBA programs in India.
  3. The biggest area to work on now is building clarity around your post-MBA goals and ensuring they align well with your experience and future trajectory.
  4. I agree with the other comments that most of your extracurriculars are from undergrad. Having something more recent — even small initiatives, mentoring, volunteering, or leadership activities — would further strengthen your profile.

    All the Best!

    Happy to connect if you’d like to discuss your profile in more detail.

    Website: [color=#006597]https://gradocean.in/
    WA: +91-9892714308
    Email: [email protected][/color]





T19S,
Hi, please review my profile for ISB/IIM A PGPX. I haven’t attempted the GMAT yet. Please also comment on what score I should target. I’ve not considered GRE yet but open to advices regarding that as well.

Female, 27 yo

10th - 10 CGPA (95%)
12th - 75.8
Undergrad - B-TECH in Computer Science Engineering (Tier 3) with 8.41 CGPA

Work experience:
5 years in July
Role: Content Engineer in IT publishing (British firm)

Joined in 2021 as a content development editor
Got promoted twice in 2022 and 2023 to move into a senior editorial role
Another promotion in 2024 after a company restructure to Content Engineer (currently in this role)

Description of the role: Work with tech experts from across the world to develop high-quality tech content in the form of books, newsletters, video courses.

PORs:
Was active in various clubs and societies during undergrad, most notably president of the mental health collective, president of the literary society, editor in the university newsletter and a member of the student council

DRI (directly responsible individual) for titles and project in my role where I have ownership of all my titles
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T19S - The GPA is good, are there any undergrad alum present at ISB? Aiming for a 675-685+ GMAT would help strengthen chances.

On the professional front, your content/ publishing experience brings in a diverse angle. It'd be crucial to have a strong narrative covering your experiences, career goals, transferable skills (to your future role) and how/ why the MBA exactly fits in now. I'd also like to understand your key achievements/ projects at work to assess the profile better.

Regarding extracurriculars, quality matters more than quantity i.e. it's stronger to present 3-4 activities you've been involved in consistently (ideally some years) and frequently than have a laundry list. Make sure to bring through how you grew as a result of these activities, and what you've learned, so it can ideally translate well to the business school community.

Hope this helps. Feel free to reach out for a discussion.

Regards,
Arvind
Founder, admitStreet | Request a free profile evaluation
W: https://admitstreet.com | LinkedIn | E: [email protected]



T19S
Hi, please review my profile for ISB/IIM A PGPX. I haven’t attempted the GMAT yet. Please also comment on what score I should target. I’ve not considered GRE yet but open to advices regarding that as well.

Female, 27 yo

10th - 10 CGPA (95%)
12th - 75.8
Undergrad - B-TECH in Computer Science Engineering (Tier 3) with 8.41 CGPA

Work experience:
5 years in July
Role: Content Engineer in IT publishing (British firm)

Joined in 2021 as a content development editor
Got promoted twice in 2022 and 2023 to move into a senior editorial role
Another promotion in 2024 after a company restructure to Content Engineer (currently in this role)

Description of the role: Work with tech experts from across the world to develop high-quality tech content in the form of books, newsletters, video courses.

PORs:
Was active in various clubs and societies during undergrad, most notably president of the mental health collective, president of the literary society, editor in the university newsletter and a member of the student council

DRI (directly responsible individual) for titles and project in my role where I have ownership of all my titles
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Hi T19S

- Your profile is stronger for ISB and reasonably competitive for IIMA PGPX, with the main difference being experience level. Five years is a good fit for ISB, while for IIMA PGPX you will be younger and less experienced than many applicants. That does not rule you out, but your application will need to show unusually strong progression and maturity for your experience bracket.
- The biggest positive is your career trajectory. Three promotions in three years is meaningful and gives you a much better story than the job title alone suggests. In the application, quantify how your scope increased with each move: number of projects/titles owned, global stakeholders managed, difficult projects handled, process improvements introduced, and any impact on quality, timelines, revenue, or team efficiency.
- Your academics are solid but not a major differentiator, so the GMAT/GRE can materially strengthen the profile. We would target 675+ on the current GMAT, ideally 685+, especially if IIMA PGPX is a serious target. For ISB, a slightly lower score can still work with a strong overall application, but there is little reason to set the preparation target low.
- GRE is absolutely worth testing before committing to the GMAT. We would take one proper diagnostic for each exam and choose based on relative percentile and comfort. If GRE suits you better, 325+ is a good target and 328-330+ would put you in a stronger position. The right exam is the one on which you can produce the stronger score, not necessarily the one traditionally associated with MBA admissions.
- Your undergraduate leadership is useful, particularly the mental-health collective and literary society presidencies, but your eventual admissions outcome will depend much more on professional impact + post-MBA goals. The key question will be: why does someone progressing quickly in technology publishing need an MBA now, and what specific transition are you targeting? If that story is sharp and supported by a strong test score, we would be positive on ISB and would certainly keep IIMA PGPX in the mix.

Hope this is helpful. Reply here or contact us directly.
T19S
Hi, please review my profile for ISB/IIM A PGPX. I haven’t attempted the GMAT yet. Please also comment on what score I should target. I’ve not considered GRE yet but open to advices regarding that as well.

Female, 27 yo

10th - 10 CGPA (95%)
12th - 75.8
Undergrad - B-TECH in Computer Science Engineering (Tier 3) with 8.41 CGPA

Work experience:
5 years in July
Role: Content Engineer in IT publishing (British firm)

Joined in 2021 as a content development editor
Got promoted twice in 2022 and 2023 to move into a senior editorial role
Another promotion in 2024 after a company restructure to Content Engineer (currently in this role)

Description of the role: Work with tech experts from across the world to develop high-quality tech content in the form of books, newsletters, video courses.

PORs:
Was active in various clubs and societies during undergrad, most notably president of the mental health collective, president of the literary society, editor in the university newsletter and a member of the student council

DRI (directly responsible individual) for titles and project in my role where I have ownership of all my titles