Hi and congrats on your admits!
The brand matters a lot for full-time programs because that determines companies that come on campus as well as natural recruiting paths that exist for that school. With the executive MBA the value of the brand plays out a little bit differently. It does not mean it’s not important, it’s just different. With the executive MBA program, most of your opportunities will come through networking. You will not benefit much from on campus events when they resume that is, or my Travan campus recruiting because you’re looking for positions that are different from what is being recruited for.
Your network value will come from alumni as with the full-time program but also, from your classmates. Most will have jobs, and many will want to keep them too though potentially get a promotion. It is very possible to find someone who could refer you to their company or who would hire you in the future. A friend of mine got a job offer in that exact way.
Are you planning to rely on the schools network for recruiting or do you feel you already have a strong network as it is and you just need an extra home from the MBA to get your pass that glass ceiling? I can see for example Fuqua having a much bigger and theoretically stronger network. (Theoretically because I have not examined Fuqua vs others and I’m only assuming.)
Higher ranked MBA programs also have tighter knit communities since the selection process is rigorous and not everyone makes it. That’s another secondary reason attending a more selective program, people tend to be more responsive and engaged.
As to your question, the two programs you mentioned are regional but nationally known MBA programs. My suggestion would be to focus on their area of influence such as Atlanta or Minneapolis. Are you planning to live in one of those locations anytime in the future? It will be helpful to be closer for networking. On the flipside, if network is not a driver for you, that it doesn’t really matter because your second or third job after the business school will not look at your business school name but rather on your accomplishments sense.
Congrats and good luck!!!
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