From Reapplicant To My Dream School, Columbia – Heidi Made It Happen!

Prior to working with Heidi, I had applied to business schools across two intake years and three rounds, working with other consultants each time. Coming from an overrepresented demographic and carrying the weight of prior rejections, I was in a difficult place when a former colleague referred me to Heidi.
From the very first free consultation, she stood apart. She had an almost therapeutic ability to help me rebuild confidence — warm, honest, and genuinely invested from day one.
My two biggest struggles had been refining my career goals and articulating my personal story. Heidi was masterful on both, offering strategic advice on my post-MBA goals and drawing out authentic values reflected in my life outside of work. As a reapplicant, she also helped me address my career pivot and growth convincingly and used short answers and the additional essay to tie every loose end together.
Her interview preparation deserves its own paragraph. I have always been anxious about interviews, but Heidi's process is iterative and deeply personal. She works on content structure, answer length, posture, lighting, audio, and body language in equal measure, giving constructive feedback at every step until you arrive at a version of yourself that is polished but completely natural. By the time I walked into my actual interviews, I felt like an expert.
The results honestly exceeded my wildest expectations: admits from Columbia (with scholarship), NYU Stern, Haas, Darden, and Fuqua, plus a waitlist at Booth. As an international applicant in a highly competitive pool, Heidi made this possible. Cannot recommend her highly enough.