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# 2016 OG: NowNews, although still the most popular magazine covering cu

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2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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01 Aug 2015, 11:38
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Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at \$1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.

(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.

(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.

(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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31 Oct 2015, 13:47
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Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at \$1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

Type: Inference Fill-In-The-Blank
Boil It Down: ___ -> Making NowNews free has major drawback
Missing Information: A major drawback to making the publication free. Something that will likely negatively impact circulation.
Goal: Find the option that offers a drawback to the proposal to make NowNews free
Analysis: Inference Fill-In-The-Blanks are part of the Inference question family because the context in which the blank occurs forces a specific objective for the blank to satisfy. We can infer what type of information must go in the blank. Here, the context FORCES the information in the blank to be information that would show a substantial flaw in the plan to make NowNews free.

A) This option does not present a substantial flaw in two critical aspects: 1) We don’t know how significant a group those with the most interest in cultural events is. This group could be rather small for all we know, and thus not important. 2) Even if this particular group reads both magazines anyway, it’s not clear why making the magazine free would have a serious drawback.

B) If anything, this option might provide a factor that could help the plan succeed. If NowNews’ competitor has superior content, then NowNews might need a different method to compete, such as a lower price, or even free circulation.

C) KABOOM! If NowNews were to lose access to the newsstands and stores that currently sell the magazine, then this option exposes an aspect of the plan that could prove devastating for circulation.

D) If 10% of NowNews’ current circulation is already free, that leaves another 90% that could also be made free, so it’s not like the 10% that’s already free disrupts the opportunities that might come from making the entire magazine free.

E) A total 180. This option actually provides a major benefit from the proposal to make NowNews free if its major competitor could lose large amounts of money if it were forced to lower its price (to compete with NowNews).
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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18 Dec 2015, 21:52
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The plan to combat the situation rests on price reduction of the magazine. Our job is to find out why the present plan will not work. Now "B" identifies an altogether different reason but does not highlight why the present plan will backfire. Hence "B" cannot be a possible answer.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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08 Oct 2015, 23:58
1
I will go with C
The magazine lost its circulation, which further costs it as a decrease in revenue from advertisement. Reason is given that competitor magazine is low cost.
To regain the market the magazine company management decided to distribute the magazine for free, assuming that advertisement offered to it would compensate the costs. Now we have to find the case in which the plan would not reach the goal.
Lets prethink- It may possible that the retailers of the magazine would not be interested in further selling the magazine and it will Puncher the marketing network of the company leading to the failure of the plan.

regards
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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16 Dec 2015, 11:41
2
Please explain why option B is wrong.
It very clearly tells us that it is not the price which lead to the decline in circulation but the content. So no matter how much price you decrease, People will still buy competitor's magazine for it has better content.

So the drawback is that it is targeting wrong area.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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16 Dec 2015, 22:57
If the NowNews magazine is free guys from newsstands and stores cannot sell it because it's free. So that they will not spend their money for transportation of the magazine to they selling places. Answer is C
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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24 Dec 2015, 14:18
6
sd.1223 wrote:
Please explain why option B is wrong.
It very clearly tells us that it is not the price which lead to the decline in circulation but the content. So no matter how much price you decrease, People will still buy competitor's magazine for it has better content.

So the drawback is that it is targeting wrong area.

Hi sd.1223,

For reference, here's B again:
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
I understand your question. You're saying that B is pointing to a drawback in the plan to drop prices because B explains that inferior content led to the drop in circulation. Here's the scoop though: B merely points to a drawback of the current situation, but we can't logically state if/when NowNews became free that inferior content couldn't be offset. Remember the question states: Which of the following most logically completes the argument below? We just don't know that inferior content is a drawback in the free pricing model were enacted.

Compare that to option C:
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

Wow, that's a HUGE drawback. This option basically tells us that if NowNews became free, it would lose distribution at the newsstands and stores where it's currently sold. Even if it's free, if its distribution network were gutted, how would that impact the plan to boost circulation? Calling C a drawback is almost rendered an understatement. Therefore, C is definitely the option that MOST logically completes the argument.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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10 Jul 2016, 11:40
NOW-NEWS circulation has fallen.
The plan to increase the circulation. For circulation to increase, the magazine should pass from press to the people/reader.
Who does the job of passing the magazine to readers--->Bookshops and News-stands.
If newsstand refuse to do the passing, no magazine will reach the reader.
EVENTUAL GOAL OF MAKING THE MAGAZINE WILL BE DEFEATED

WHAT OPTION TELLS US THAT:- OPTION C -The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

Therefore C is the right answer

notwithstanding wrote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at \$1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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16 Jul 2017, 10:27
how do we know this is an inference, fill in the blank question ...

i thought most fill in the blanks with the word "since" prior the blank are strengthen questions instead...i read that per the Manhattan guides ..
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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Updated on: 21 Nov 2017, 13:41
the question talks about a plan and asks why the plan will not work (in an indirect way)

OPTION B:SUGGESTS ANOTHER REASON FOR REDUCTION IN CIRCULATION.BUT IT DOES NOT EVALUATE THE PLAN .IT DOES NOT SUGGEST ANYTHING WHEATHER THE CIRCULATION WILL INCREASE .

OPTION C:CLEARLY SUGGEST THAT THE CIRCULATION NOT INCREASE

Originally posted by JAIN09 on 19 Jul 2017, 08:10.
Last edited by JAIN09 on 21 Nov 2017, 13:41, edited 2 times in total.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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15 Sep 2017, 02:10
C logically completes the sentence, since it no longer listed in the store then there is chance of not getting tom the people even thought it is free
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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28 Jan 2018, 04:02
Hi GMATNinjaTwo GMATNinja

My understanding:

NowNews is still the most popular magazine covering cultural events in Kalopolis
But it has recently suffered a significant drop in advertising revenue because of falling circulation.
Reason for above:
Many readers have begun buying a competing magazine that is 0.5 cents cheaper than NoNews.
So what do NoNews publishers plan to do to increase advertising revenue which is related to higher circulation:
They plan to make it available at no charge.

Now, this proposal has a serious drawback, (why?) The ans to why is OA, ie why will the plan fail?

B says one of reasons for people to buy competitor reporting is that later has better content, so even if NoNows publishers make magazine free, even then people will not but it.
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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05 Feb 2018, 22:36
2
Hi GMATNinjaTwo GMATNinja

My understanding:

NowNews is still the most popular magazine covering cultural events in Kalopolis
But it has recently suffered a significant drop in advertising revenue because of falling circulation.
Reason for above:
Many readers have begun buying a competing magazine that is 0.5 cents cheaper than NoNews.
So what do NoNews publishers plan to do to increase advertising revenue which is related to higher circulation:
They plan to make it available at no charge.

Now, this proposal has a serious drawback, (why?) The ans to why is OA, ie why will the plan fail?

B says one of reasons for people to buy competitor reporting is that later has better content, so even if NoNows publishers make magazine free, even then people will not but it.

Quote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at \$1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

(B) is tempting. If the other magazine features superior reporting, maybe people will still buy the competing magazine even if NowNews is free?

Notice that choice (B) says "One reason NowNews's circulation fell..." If, instead, choice (B) said, "The ONLY reason NowNews's circulation fell...", then (B) would definitely pose a serious drawback.

But we are also told that there is a price difference. Perhaps reporting quality is a factor, but maybe customers care more about the price than the reporting quality. Choice (B) certainly works against the plan, but it doesn't necessarily represent a serious drawback or imply that the plan will fail.

Choice (C), on the other hand, definitely represents a serious drawback, so (C) is a better answer.

I hope that helps!
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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06 Feb 2018, 01:07
notwithstanding wrote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at \$1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

look at choie b.
choice B affect the argument but not dicisive. this choice is very attractive and affect the argument but this choice can not make the argument
gmat normally give this kind of choice. this choice is partly correct but not totally correct. the correct answer , C, clearly make the plan invalid. the partly correct answer choice B dose not make plan invalid.

i try to classify this kind of choice and call it " affecting but not decisive choice" to the argument. this classification make us more easily to realize it and avoid it
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Re: 2016 OG: NowNews, although still the most popular magazine covering cu  [#permalink]

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25 Jul 2018, 11:39
Question Type: Complete the Passage

Premise: Now News, a popular magazine, has suffered a drop in Ad revenue. Many readers are buying a competitor magazine, which costs less than Now News. To increase circulation & thus increase ad revenue, Now News' publisher has proposed to make the magazine to be available for free. However this decision has a drawback.

Analysis: We are asked to complete the passage by providing a drawback of the publishers decision. The decision of the publisher will make Now News totally dependent on Ad revenues, however its retail sellers will have zero incentive to sell the magazine unless they are compensated for the cost of holding the magazine in their shops. The decision will not only affect the retail sellers but also everyone that is linked/dependent on the sale revenue of the magazine. If there are no sales, hence no increase in circulation & hence cannot expect Ad revenue to increase.

Answer C, correctly summarizes that the Newstands & stores will not carry the magazine if it is provided for free, hence cannot reach its readers & hence no increase in Ad revenue.

Thanks,
GyM
Re: 2016 OG: NowNews, although still the most popular magazine covering cu &nbs [#permalink] 25 Jul 2018, 11:39
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