GMAT Question of the Day - Daily to your Mailbox; hard ones only

It is currently 19 Oct 2018, 15:36

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

NowNews, although still the most popular magazine covering cultural

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Intern
Intern
avatar
Joined: 01 Aug 2015
Posts: 8
NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 01 Aug 2015, 11:38
12
24
00:00
A
B
C
D
E

Difficulty:

  15% (low)

Question Stats:

79% (01:39) correct 21% (01:53) wrong based on 2290 sessions

HideShow timer Statistics

Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.

(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.

(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.

(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

NowNews Magazine

Step 1: Identify the Question

This is a fill in the blank question. The word since before the blank indicates that this is a Strengthen the Argument question.

Step 2: Deconstruct the Argument

Drop in circ à Ad rev down

Comp $0.50 vs NN $1.50

Plan: NN=Free

Circ up à Ad rev up

Ó Plan is flawed

Step 3: Pause and State the Goal

On Strengthen questions, the goal is to find a piece of information that would make the conclusion at least a little more likely to be valid.

In this case, note that you are not looking to strengthen the publisher’s plan. Rather, the author of the argument believes that the publisher’s plan is flawed. Your task is to find a reason that supports this claim.

Step 4: Work from Wrong to Right

(A) The fact that some people read both magazines does not provide additional information; the argument already states that total readership for NowNews has dropped.

(B) Even if there are reasons besides price that readership of NowNews fell (such as poorer reporting quality), the publisher’s plan of cutting price to increase circulation could still be effective.

(C) CORRECT. This information seriously calls into question whether the publisher’s plan could work. The plan assumes that giving the magazine away for free will increase circulation. If current distribution channels are no longer available, it will be much more difficult to increase circulation—so this choice strengthens the author’s claim that the plan is flawed.

(D) The fact that some copies of NowNews are currently given away for free does not help to determine whether giving away all copies for free will increase circulation.

(E) The conclusion of the argument is only about advertising revenue for NowNews, so the effects of a similar plan on a competitor are not relevant.
Most Helpful Expert Reply
EMPOWERgmat Instructor
User avatar
S
Joined: 23 Feb 2015
Posts: 340
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 31 Oct 2015, 13:47
8
4
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.


Type: Inference Fill-In-The-Blank
Boil It Down: ___ -> Making NowNews free has major drawback
Missing Information: A major drawback to making the publication free. Something that will likely negatively impact circulation.
Goal: Find the option that offers a drawback to the proposal to make NowNews free
Analysis: Inference Fill-In-The-Blanks are part of the Inference question family because the context in which the blank occurs forces a specific objective for the blank to satisfy. We can infer what type of information must go in the blank. Here, the context FORCES the information in the blank to be information that would show a substantial flaw in the plan to make NowNews free.


A) This option does not present a substantial flaw in two critical aspects: 1) We don’t know how significant a group those with the most interest in cultural events is. This group could be rather small for all we know, and thus not important. 2) Even if this particular group reads both magazines anyway, it’s not clear why making the magazine free would have a serious drawback.

B) If anything, this option might provide a factor that could help the plan succeed. If NowNews’ competitor has superior content, then NowNews might need a different method to compete, such as a lower price, or even free circulation.

C) KABOOM! If NowNews were to lose access to the newsstands and stores that currently sell the magazine, then this option exposes an aspect of the plan that could prove devastating for circulation.

D) If 10% of NowNews’ current circulation is already free, that leaves another 90% that could also be made free, so it’s not like the 10% that’s already free disrupts the opportunities that might come from making the entire magazine free.

E) A total 180. This option actually provides a major benefit from the proposal to make NowNews free if its major competitor could lose large amounts of money if it were forced to lower its price (to compete with NowNews).
_________________

"Students study. GMAT assassins train."
Image

Image

★★★★★ GMAT Club Verified Reviews for EMPOWERgmat & Special Discount


GMAT Club Verbal Advantage EMPOWERgmat Critical Reasoning Question Pack

Most Helpful Community Reply
Jamboree GMAT Instructor
User avatar
Status: GMAT Expert
Affiliations: Jamboree Education Pvt Ltd
Joined: 15 Jul 2015
Posts: 273
Location: India
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 18 Dec 2015, 21:52
4
1
The plan to combat the situation rests on price reduction of the magazine. Our job is to find out why the present plan will not work. Now "B" identifies an altogether different reason but does not highlight why the present plan will backfire. Hence "B" cannot be a possible answer.
_________________

Aryama Dutta Saikia
Jamboree Education Pvt. Ltd.

General Discussion
Intern
Intern
User avatar
B
Joined: 12 Apr 2015
Posts: 8
GMAT 1: 520 Q44 V17
GMAT 2: 650 Q47 V33
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 08 Oct 2015, 23:58
1
I will go with C
The magazine lost its circulation, which further costs it as a decrease in revenue from advertisement. Reason is given that competitor magazine is low cost.
To regain the market the magazine company management decided to distribute the magazine for free, assuming that advertisement offered to it would compensate the costs. Now we have to find the case in which the plan would not reach the goal.
Lets prethink- It may possible that the retailers of the magazine would not be interested in further selling the magazine and it will Puncher the marketing network of the company leading to the failure of the plan.

regards
Silicon
Intern
Intern
avatar
B
Joined: 01 Jun 2013
Posts: 8
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 16 Dec 2015, 11:41
2
Please explain why option B is wrong.
It very clearly tells us that it is not the price which lead to the decline in circulation but the content. So no matter how much price you decrease, People will still buy competitor's magazine for it has better content.

So the drawback is that it is targeting wrong area.
Intern
Intern
avatar
B
Joined: 11 Dec 2012
Posts: 30
GMAT ToolKit User
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 16 Dec 2015, 22:57
If the NowNews magazine is free guys from newsstands and stores cannot sell it because it's free. So that they will not spend their money for transportation of the magazine to they selling places. Answer is C
EMPOWERgmat Instructor
User avatar
S
Joined: 23 Feb 2015
Posts: 340
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 24 Dec 2015, 14:18
7
sd.1223 wrote:
Please explain why option B is wrong.
It very clearly tells us that it is not the price which lead to the decline in circulation but the content. So no matter how much price you decrease, People will still buy competitor's magazine for it has better content.

So the drawback is that it is targeting wrong area.

Hi sd.1223,

For reference, here's B again:
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
I understand your question. You're saying that B is pointing to a drawback in the plan to drop prices because B explains that inferior content led to the drop in circulation. Here's the scoop though: B merely points to a drawback of the current situation, but we can't logically state if/when NowNews became free that inferior content couldn't be offset. Remember the question states: Which of the following most logically completes the argument below? We just don't know that inferior content is a drawback in the free pricing model were enacted.

Compare that to option C:
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

Wow, that's a HUGE drawback. This option basically tells us that if NowNews became free, it would lose distribution at the newsstands and stores where it's currently sold. Even if it's free, if its distribution network were gutted, how would that impact the plan to boost circulation? Calling C a drawback is almost rendered an understatement. Therefore, C is definitely the option that MOST logically completes the argument.
_________________

"Students study. GMAT assassins train."
Image

Image

★★★★★ GMAT Club Verified Reviews for EMPOWERgmat & Special Discount


GMAT Club Verbal Advantage EMPOWERgmat Critical Reasoning Question Pack

Director
Director
User avatar
B
Joined: 04 Jun 2016
Posts: 569
GMAT 1: 750 Q49 V43
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 10 Jul 2016, 11:40
NOW-NEWS circulation has fallen.
The plan to increase the circulation. For circulation to increase, the magazine should pass from press to the people/reader.
Who does the job of passing the magazine to readers--->Bookshops and News-stands.
If newsstand refuse to do the passing, no magazine will reach the reader.
EVENTUAL GOAL OF MAKING THE MAGAZINE WILL BE DEFEATED

WHAT OPTION TELLS US THAT:- OPTION C -The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.

Therefore C is the right answer

notwithstanding wrote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

_________________

Posting an answer without an explanation is "GOD COMPLEX". The world doesn't need any more gods. Please explain you answers properly.
FINAL GOODBYE :- 17th SEPTEMBER 2016. .. 16 March 2017 - I am back but for all purposes please consider me semi-retired.

Manager
Manager
avatar
B
Joined: 15 Dec 2016
Posts: 88
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 16 Jul 2017, 10:27
how do we know this is an inference, fill in the blank question ...

i thought most fill in the blanks with the word "since" prior the blank are strengthen questions instead...i read that per the Manhattan guides ..
Manager
Manager
avatar
B
Joined: 18 Feb 2017
Posts: 67
Location: India
Schools: ISB '20, IIMA , IIMC
GMAT 1: 650 Q45 V30
GPA: 3.35
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post Updated on: 21 Nov 2017, 13:41
the question talks about a plan and asks why the plan will not work (in an indirect way)

OPTION B:SUGGESTS ANOTHER REASON FOR REDUCTION IN CIRCULATION.BUT IT DOES NOT EVALUATE THE PLAN .IT DOES NOT SUGGEST ANYTHING WHEATHER THE CIRCULATION WILL INCREASE .

OPTION C:CLEARLY SUGGEST THAT THE CIRCULATION NOT INCREASE

C IS RIGHT ANSWER

Originally posted by JAIN09 on 19 Jul 2017, 08:10.
Last edited by JAIN09 on 21 Nov 2017, 13:41, edited 2 times in total.
Manager
Manager
User avatar
G
Joined: 07 Jun 2017
Posts: 174
Location: India
Concentration: Technology, General Management
GMAT 1: 660 Q46 V38
GPA: 3.6
WE: Information Technology (Computer Software)
GMAT ToolKit User Reviews Badge
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 15 Sep 2017, 02:10
Answer is C
C logically completes the sentence, since it no longer listed in the store then there is chance of not getting tom the people even thought it is free
_________________

Regards,
Naveen
email: nkmungila@gmail.com
Please press kudos if you like this post

Study Buddy Forum Moderator
User avatar
D
Joined: 04 Sep 2016
Posts: 1209
Location: India
WE: Engineering (Other)
Premium Member CAT Tests
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 28 Jan 2018, 04:02
Hi GMATNinjaTwo GMATNinja

Can you please help to eliminate option B?

My understanding:

NowNews is still the most popular magazine covering cultural events in Kalopolis
But it has recently suffered a significant drop in advertising revenue because of falling circulation.
Reason for above:
Many readers have begun buying a competing magazine that is 0.5 cents cheaper than NoNews.
So what do NoNews publishers plan to do to increase advertising revenue which is related to higher circulation:
They plan to make it available at no charge.

Now, this proposal has a serious drawback, (why?) The ans to why is OA, ie why will the plan fail?

B says one of reasons for people to buy competitor reporting is that later has better content, so even if NoNows publishers make magazine free, even then people will not but it.
_________________

It's the journey that brings us happiness not the destination.

GMAT Club Verbal Expert
User avatar
P
Status: GMAT and GRE tutor
Joined: 13 Aug 2009
Posts: 2037
Location: United States
GMAT 1: 780 Q51 V46
GMAT 2: 800 Q51 V51
GRE 1: Q170 V170
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 05 Feb 2018, 22:36
3
adkikani wrote:
Hi GMATNinjaTwo GMATNinja

Can you please help to eliminate option B?

My understanding:

NowNews is still the most popular magazine covering cultural events in Kalopolis
But it has recently suffered a significant drop in advertising revenue because of falling circulation.
Reason for above:
Many readers have begun buying a competing magazine that is 0.5 cents cheaper than NoNews.
So what do NoNews publishers plan to do to increase advertising revenue which is related to higher circulation:
They plan to make it available at no charge.

Now, this proposal has a serious drawback, (why?) The ans to why is OA, ie why will the plan fail?

B says one of reasons for people to buy competitor reporting is that later has better content, so even if NoNows publishers make magazine free, even then people will not but it.

Quote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.

(B) is tempting. If the other magazine features superior reporting, maybe people will still buy the competing magazine even if NowNews is free?

Notice that choice (B) says "One reason NowNews's circulation fell..." If, instead, choice (B) said, "The ONLY reason NowNews's circulation fell...", then (B) would definitely pose a serious drawback.

But we are also told that there is a price difference. Perhaps reporting quality is a factor, but maybe customers care more about the price than the reporting quality. Choice (B) certainly works against the plan, but it doesn't necessarily represent a serious drawback or imply that the plan will fail.

Choice (C), on the other hand, definitely represents a serious drawback, so (C) is a better answer.

I hope that helps!
_________________

GMAT Club Verbal Expert | GMAT/GRE tutor @ www.gmatninja.com (Now hiring!) | Instagram | Food blog | Notoriously bad at PMs

Beginners' guides to GMAT verbal
Reading Comprehension | Critical Reasoning | Sentence Correction

YouTube LIVE verbal webinars
Series 1: Fundamentals of SC & CR | Series 2: Developing a Winning GMAT Mindset

SC & CR Questions of the Day (QOTDs), featuring expert explanations
All QOTDs | Subscribe via email | RSS

Need an expert reply?
Hit the request verbal experts' reply button -- and please be specific about your question. Feel free to tag @GMATNinja in your post. Priority is always given to official GMAT questions.

Sentence Correction articles & resources
How to go from great (760) to incredible (780) on GMAT SC | That "-ing" Word Probably Isn't a Verb | That "-ed" Word Might Not Be a Verb, Either | No-BS Guide to GMAT Idioms | "Being" is not the enemy | WTF is "that" doing in my sentence?

Reading Comprehension, Critical Reasoning, and other articles & resources
All GMAT Ninja articles on GMAT Club | Using LSAT for GMAT CR & RC |7 reasons why your actual GMAT scores don't match your practice test scores | How to get 4 additional "fake" GMAT Prep tests for $29.99 | Time management on verbal

Senior Manager
Senior Manager
avatar
S
Joined: 29 Jun 2017
Posts: 422
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 06 Feb 2018, 01:07
notwithstanding wrote:
Which of the following most logically completes the argument below?

NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation. Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1.50 per copy. In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since _______.

(A) Those Kalopolis residents with the greatest interest in cultural events are regular readers of both magazines.
(B) One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.
(C) The newsstands and stores that currently sell NowNews will no longer carry it if it is being given away for free.
(D) At present, 10 percent of the total number of copies of each issue of NowNews are distributed free to students on college campuses in the Kalopolis area.
(E) NowNews's competitor would begin to lose large amounts of money if it were forced to lower its cover price.


look at choie b.
choice B affect the argument but not dicisive. this choice is very attractive and affect the argument but this choice can not make the argument
gmat normally give this kind of choice. this choice is partly correct but not totally correct. the correct answer , C, clearly make the plan invalid. the partly correct answer choice B dose not make plan invalid.

i try to classify this kind of choice and call it " affecting but not decisive choice" to the argument. this classification make us more easily to realize it and avoid it
Director
Director
User avatar
P
Joined: 14 Dec 2017
Posts: 501
GMAT 1: 640 Q49 V28
Premium Member CAT Tests
Re: NowNews, although still the most popular magazine covering cultural  [#permalink]

Show Tags

New post 25 Jul 2018, 11:39
Question Type: Complete the Passage

Premise: Now News, a popular magazine, has suffered a drop in Ad revenue. Many readers are buying a competitor magazine, which costs less than Now News. To increase circulation & thus increase ad revenue, Now News' publisher has proposed to make the magazine to be available for free. However this decision has a drawback.

Analysis: We are asked to complete the passage by providing a drawback of the publishers decision. The decision of the publisher will make Now News totally dependent on Ad revenues, however its retail sellers will have zero incentive to sell the magazine unless they are compensated for the cost of holding the magazine in their shops. The decision will not only affect the retail sellers but also everyone that is linked/dependent on the sale revenue of the magazine. If there are no sales, hence no increase in circulation & hence cannot expect Ad revenue to increase.

Answer C, correctly summarizes that the Newstands & stores will not carry the magazine if it is provided for free, hence cannot reach its readers & hence no increase in Ad revenue.


Thanks,
GyM
_________________

New to GMAT Club - https://gmatclub.com/forum/new-to-gmat-club-need-help-271131.html#p2098335

GMAT Club Bot
Re: NowNews, although still the most popular magazine covering cultural &nbs [#permalink] 25 Jul 2018, 11:39
Display posts from previous: Sort by

NowNews, although still the most popular magazine covering cultural

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


Copyright

GMAT Club MBA Forum Home| About| Terms and Conditions and Privacy Policy| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.