skysailor
IMO.
C says that increase in alertness if about consumption of capsule.
E says that alertness and energy improvement noticed was definitely because of the capsule since those who didn't consume the capsule saw no improvement.
Both C and E strengthen the argument but E strengthen it more.
All the reading says though is that "participants report being more energetic and alert on average than the average level reported by the National Institute of Health survey for all Americans". It does not say that participants report being more energetic and alert than before they took the pill. Technically, if they only had participants who started off well above the national average, and if in fact, participants' energy on average declined, but declined such that they were still above the national average, the advertisement's claim would still be true, though definitely wouldn't strengthen.
"E" does not point out that people's energy levels definitely increased. It only points out that people who took cellulose didn't feel an increase. We have no idea if anyone even felt an increase in energy levels. One scenario could be that the participants started off on average above the national baseline, and no one felt any increase in energy levels, regardless of being fed cellulose or not. In this scenario, E would be true, participants fed cellulose didn't report any increase, and the reading would still be true, which is that participants on average were more alert than the national baseline (but only because they started off above already!).
"C" to me takes the guesswork out of the equation. Because everyone in the study started off no better than the national average, it implies that the pills brought study participants above the national average. Of course, there could be external non-pill related factors at play, but "C" to me eliminates a lot of the guesswork around whether the study was rigged etc.