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Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
23 May 2014, 11:00
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| FROM IMD Admissions Blog: The innovation challenge |
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Yesterday, for the first time since the outdoor weekend, we actually got to do some real work and get our hands dirty. For once, no case discussions or reading assignments, we had to actually make a real product! It was all part of our innovation challenge, one of the more fun assignments we’ve had so far. Without spilling too many details, we were tasked with building a prototype of a product based on a real company and a real scenario. We had a few specific requirements and specifications, it was up to us to come up with the most innovative design. Equally important – we also had to put together a three-minute sales pitch to convince the class and the judges that ours was the best product. We had a productive morning session, where each team summarized a different technique used in the innovation process. Then after lunch, the teams went down to the dungeon, excited to start innovating. Some teams even decided to leave campus to try to get a different perspective and come up with fresh thinking. Fast forward to midnight, and most teams were still around trying to finish their prototypes. Some teams were here as late as 3am, apparently! Still, everyone was here bright and early in the morning. We all presented our final products in the main IMD auditorium (which we will probably only see again when we graduate). It was an event filled with laughs and friendly banter. I was thoroughly impressed with all the great ideas and great designs each team came up with. It was also very cool to see how each team approached the problem from such a different perspective, and it really showed in their final product. Next week we have another big integrative exercise lined up. Should be a fun and memorable experience, I just hope it won’t keep us here until the wee hours of the night once again! Marcelo |
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23 May 2014, 11:00
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| FROM IMD Admissions Blog: Presentation of DREAM project by Community of St Egidio |
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Tuesday afternoon two representative of Community of St Egidio come to IMD to present the DREAM project. Dream, the acronym for Drug Resource Enhancement against AIDS and Malnutrition, is a program based on a holistic approach of treating AIDS (www.santegidio.org). We talked about talk about Africa, peace keeping activities, AIDS treatment and drugs financing, empowerment of women. Hot topics for future global leaders! 
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23 May 2014, 14:00
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| FROM IMD Admissions Blog: Real world, real product |
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Innovation challenge. These two words were key for our last days. Prior yesterday we did not know anything about it. But it turned out, that we had to develop a real prototype for a real product within less than 24 hours. At first sight it did not seemed to be an extreme thing, but already during the brainstorming phase we realised, that we have a lot ideas, which we thought to be exclusive and hard to combine. Fortunately thanks to the cooperative approach and the secret engineering talents of the group, we could build in most of our ideas and even develop a really cool product. Yesterday we had a long night, as the „production phase” became much longer, than planned, but with a lot of cooperation (and music) it became a great fun. Today morning it was amazing to see the creative ideas from the different groups, and how different solutions came out from the 15 “innovation centers” to address the same issues. I’m sure the photo bloggers will share some nice pictures about this great event. András |
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