Quote:
In the last decade there has been a significant decrease in coffee consumption. During this same time, there has been increasing publicity about the adverse long-term effects on health of the caffeine in coffee. Therefore, the decrease in coffee consumption must have been caused by consumers' awareness of the harmful effects of caffeine.
Which of the following, if true, most seriously calls into question the explanation above?(A) On average, people consume 30 percent less coffee today than they did 10 years ago.
(B) Heavy coffee drinkers may have mild withdrawal symptoms, such as headaches, for a day or so after significantly decreasing their coffee consumption.
(C) Sales of specialty types of coffee have held steady as sales of regular brands have declined.
(D) The consumption of fruit juices and caffeine-free herbal teas has increased over the past decade.
(E) Coffee prices increased steadily in the past decade because of unusually severe frosts in coffee-growing nations.
To solve this question, we can deploy the
IMS's four-step technique.
STEP #1: IDENTIFY THE QUESTION TYPE BY READING THE QUESTION TYPE
The question stem states, 'Which of the following, if true, most seriously calls into question the explanation above?' Clearly, we are dealing with a weakening question. Now that the question type is identified, let us proceed to the second step.
STEP #2: DECONSTRUCT THE ARGUMENT
In a weakening question, it is a must to deconstruct the argument by figuring out the conclusion and the premise. The explanation that needs to be called into question is the premise on the basis of which the conclusion is arrived at.
CONCLUSION: The decrease in coffee consumption must have been caused by consumers' awareness of the harmful effects of caffeine.
PREMISE: In the last decade there has been a significant decrease in coffee consumption, and during this same time, there has been increasing publicity about the adverse long-term effects on health of the caffeine in coffee.
Since we are dealing with a causal pattern in the argument, it is possible to figure out the assumptions.
ASSUMPTIONS: (i) There is no other cause. (ii) It is not a coincidence. (iii) Reverse causality is not possible.
Now that the argument is deconstructed, we may proceed to the third step.
STEP #3: FRAME A SHADOW ANSWER/KNOW WHAT THE RIGHT ANSWER SHOULD BE DOING
In a weakening question that has a causal pattern, we need to attack the assumptions. Doing so will weaken the entire argument, which, of course, includes the explanation. The right answer, therefore, must state a situation that brings in some other cause for the decrease in coffee consumption or it must prove that it is a mere coincidence that awareness of harmful effects of caffeine led to the decrease in coffee consumption or it should indicate that it is the decrease in coffee consumption that resulted in the consumers' awareness of the harmful effects (reverse causality). Any answer option that does one of these three can be kept. Now that we know what the right answer needs to be doing, we can proceed to the final step.
STEP #4: ELIMINATE INCORRECT ANSWER OPTIONS
Answer options that strengthen the explanation, those that go beyond the scope of the argument, and the ones that make no impact can be eliminated.
(A) On average, people consume 30 percent less coffee today than they did 10 years ago. -
STRENGTHENS -
The explanation already states that the coffee consumption has decreased in the last decase, so this answer option simply restates what is mentioned, albeit with more clarity. - ELIMINATE(B) Heavy coffee drinkers may have mild withdrawal symptoms, such as headaches, for a day or so after significantly decreasing their coffee consumption. -
OUT OF SCOPE -
What may or may not happen after decreasing the coffee consumption will not impact the argument in any way. -
ELIMINATE(C) Sales of specialty types of coffee have held steady as sales of regular brands have declined. -
OUT OF SCOPE -
Whether the sales of specialty types of coffee have held steady sales is irrelevant, for it goes beyond the scope of the argument. -
ELIMINATE(D) The consumption of fruit juices and caffeine-free herbal teas has increased over the past decade. -
OUT OF SCOPE -
Any info regarding what has happened to fruit juices and caffeine-free herbal teas is beyond the scope of the argument. -
ELIMINATE(E) Coffee prices increased steadily in the past decade because of unusually severe frosts in coffee-growing nations. -
INTRODUCES ANOTHER CAUSE -
If coffee prices did increase steadily in the past decade because of unusually severe frosts in coffee-growing nations, the increase in price could be attributed to the decrease in consumption, and doing so will weaken the entire argument. -
MARK AND MOVEHence, E is the right answer.