Regarding your question about school research and engagement and finding the right fit for you:
- Online research is a start, of course
- Many schools have online events or webinars
- Almost every program has "Student Ambassadors" of some kind, whom you can email in order to connect with a current student
- Try to connect with individuals who share your background or interests or are making a similar career transition as you
- Be polite, succinct, and respectful of time. They're there to help but two lines about you and your desired path is sufficient; just enough to get you in touch with the right person. No need for a long email.
You'll need to be super specific in your applications about your career goals and what exactly you're going to do, how you're going to contribute, and why you fit with each program -- down to the courses, clubs, case competitions, conferences, special programs, culture, community, location, career opportunities, etc. How is a given program going to help you build toward and achieve your goals? What unique perspective can you bring? What unique contributions can you make? Enhanced school research and engagement makes that come to life.
Most applications will go so far as to ask you what steps you've taken, events you've attended, and people you've chatted with. It's not a competition for "who has the most," but you don't want to get caught flat-footed there. Competitive applicants from your home area will take necessary steps to unlock the aforementioned specificity and articulate their fit with the program.
Keep in mind that not every contact or even is going to super helpful. Webinars and online chats can be hit or miss. But at least you're being active and taking credible steps to get to know the programs. That will give you a lot of specific information (beyond mere Googling) that will strengthen your applications, essays, and interviews.
Thanks,
Greg