Hello,
Could you please evaluate my profile? Would really appreciate your feedback and help.
· Demographics (nationality, gender): Indian, Male
· Education (undergraduate institution, GPA): Amrita Vishwa Vidyapeetham (Amrita School Of Engineering), 7.52 CGPA (4 GPA)
· Other coursework or post-undergraduate education: I did a multiple courses on Digital Marketing and I am a certified Digital Marketer.
· GMAT or GRE or EA score (include section breakdown): 640 (Q49/V28) GMAT
· Work experience (briefly highlight amount of work experience, industries, roles, promotions, special accomplishments, international exposure): Although I hail from an engineering background I have always been passionate about Marketing. I have been doing internships, courses, taking up projects, and freelancing in the Marketing field right from my first year of Engineering. I also worked Part-time with a startup called MarketNXT as a Business Development Associate. In my final year of Engineering I did a course on Digital Marketing from a reputed Digital Marketing institute in Bangalore, India and did a few other courses by Google, Hubspot, Linkedin etc related to Digital Marketing. After graduating I began working for one of India's largest sports media company - Sportskeeda (From May 2019 to August 2020). At Sportskeeda I achieved the following:
- Increased Sportskeeda's social media following by 455%+ on Instagram and drove constant growth in engagement.
- Managed a content promotion and syndication campaign with the NBA for NBA India games and delivered 5M+ reach and 1M+ engagement.
- Managed Social Media Brand Partnership Campaigns with top brands like Amazon Prime, Daniel Wellington, Myntra, etc.
- Established a video content pipeline for the company with over 150 video creators regularly sending engaging videos and built original viral video content on a monthly basis that gained as high as 100M+ views.
- Gained over 50 active affiliates across all sports and in Esports and Increased Affiliate Marketing profit to an all-time high by over 350%.
- Established partnerships with top Influencers across sports for campaigns, social media growth, and content partnerships.
- Established partnerships with top YouTube content creators for video content syndication.
From August 2020 till preset I have been working with one of the biggest Gaming companies in the world - Garena as a Social Media community Manager. At Garena I achieved the following:
- Increased Free Fire India's social media followers (across all platforms) by over 400% and drove constant growth in engagement (From 2-3M followers on Instagram to 8.7M right now, From 2-3M subscribers on YouTube to 10M right now, from 1-2M on FB to 3-4M right now).
- Ideated and executed content and campaigns involving influencers across multiple industries to aid in improving/growing Garena's Brand Image and Brand Awareness.
- Managed all social media content and communications for Free Fire's Brand Partnership Campaigns- with Influencers like Cristiano Ronaldo, Hrithik Roshan, DJ KSHMR, DJ Alok etc. and Online Series like Money Heist, Attack On Titans, and One Punch Man.
- Managed and worked towards providing a healthy space for our community to voice out their opinions about the events/releases which has helped us understand the community sentiments better.
· Extracurricular activities (briefly highlight notable undergraduate and post-undergraduate ones): During my undergraduation I started the first TEDx Chapter in my college - TEDxAmritaUBangalore (I was the Licensee of the event and was the main PIC for the whole event). I was also among the Top 10 innovators all over India of the Amrita TBI Innovation challenge 2017, I interned with Under25 Summit (India's largest Youth festival), and was a part of various clubs in my college and actively organized the events for the clubs.
I have also been volunteering with an NGO in Bangalore - U&I - for about 4 years now. At U&I I am the leader of the center and am responsible for the following things: mentor underprivileged children and teach them English, raise funds for U&I, manage and train volunteers, ensure the classes at the centre is going smoothly, and drive volunteer engagement programs surrounding my centre and the city at large.
I also regularly workout and am training in MMA, I'm learning to play the guitar, and I sing.
· Post-MBA goals: I want to work in Brand Marketing/Management or in Marketing & Sales Consulting space or in the Marketing Operations space.
· Target schools: I am interested in working in Marketing and I hear that after MBA it is hard for Indian nationals to get a job in Marketing in the US (My cousin who studied at Cornell told me so) so, I'm not quite sure if I should apply to US colleges. I did hear that companies do take students for consulting so maybe that way if I could get into Marketing Consulting I would consider the US. I'm still not sure tho.
But more or less this is my list: Yale SOM, Cornell, ISB, Oxford, NYU, INSEAD, HEC, Kellogg, Duke, Cambridge, IMD, IE, Rotman.
· Other information relevant to your profile: I am planning to apply in 2022 (as I will have 3 years of work experience then) or early 2023.
· Any specific questions you would like answered by our team: What would you recommend I improve in my profile?, which schools do I target? and would you suggest I write my GMAT again and try for a better score?
Thank you!