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# The redemption rate for e-mailed coupons

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Manager
Joined: 21 May 2015
Posts: 215
Concentration: Operations, Strategy
GMAT 1: 750 Q50 V41
The redemption rate for e-mailed coupons  [#permalink]

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Updated on: 07 Oct 2018, 07:43
1
8
00:00

Difficulty:

25% (medium)

Question Stats:

73% (01:38) correct 27% (01:46) wrong based on 526 sessions

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The redemption rate for e-mailed coupons is far lower than that for traditionally distributed paper coupons. One factor is the "digital divide"—those who might benefit the most from using coupons, such as homemakers, the elderly, and those in low-income households, often do not have the knowledge or equipment necessary to go online and receive coupons.

Which of the following, if true, does the most to support the claim that the digital divide is responsible for lower electronic coupon redemption rates?

(A) Computers are available for free in libraries, schools, and community centers.

(B) The redemption rate of ordinary coupons is particularly high among elderly and low income people that do not know how to use computers.

(C) Many homes, including those of elderly and low income people, do not have high-speed internet connections.

(E) The redemption rate for coupons found on the internet has risen in the last five years.

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Apoorv

I realize that i cannot change the world....But i can play a part

Originally posted by apoorv601 on 02 Jun 2015, 21:54.
Last edited by Skywalker18 on 07 Oct 2018, 07:43, edited 1 time in total.
formatted
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Re: The redemption rate for e-mailed coupons  [#permalink]

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03 Jun 2015, 14:53
This is a strengthen critical reasoning question. On these first develop a solid understanding of the argument, and then if possible predict what a correct answer choice would look like.

The argument here is:

Premise: Redemption rate of e-mailed coupons is lower than paper coupons
Premise: Those who might benefit the most from using coupons (homemakers, etc) often do not have the knowledge and equipment necessary to go online and receive coupons
Conclusion: The fact that those who might benefit most from using coupons don't have the resources to obtain them (the "digital divide") is one of the factors contributing to a lower rate of redemption for e-mailed coupons than paper coupons.

As for my prediction, I am keeping it vague and looking for some evidence that, if given easier access to these e-mailed coupons, these people would actually be more likely to redeem them.

Answer choice A - This would weaken the argument because it is belittling the idea of the digital divide by showing other resources that these people can use to obtain the coupons. This is a trap answer, because we are trying to strengthen the argument.

Answer choice B - This strengthens the argument and is thus correct. If some of the people discussed in the second premise, the people who would benefit most from using coupons, use an abnormally large amount of ordinary coupons then most likely they would use more e-mailed coupons if they were more readily available.

Answer choice C - The lack of resources has already been covered in the second premise, so this does not strengthen the argument. Repeating a premise will never strengthen or weaken an argument.

Answer choice D - This is out of scope. The difference in usage amongst different members of the group is not important.

Answer choice E - This is out of scope also. The redemption rate of e-coupons now compared to in the past doesn't matter.

I hope this helps!
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Brandon
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Joined: 28 Aug 2018
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Location: India
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Re: The redemption rate for e-mailed coupons  [#permalink]

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29 Oct 2018, 10:51
Please explain how is B correct? How is 'ordinary coupons' in the answer choice = 'emailed coupons' in the question stem? Instead the answer should be C - it says the concerned stakeholders in the question stem actually lack resources.

Someone please find a flaw in my reasoning, so I can learn from my mistake (if I have made any)!!!
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Joined: 29 Oct 2018
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Re: The redemption rate for e-mailed coupons  [#permalink]

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30 Oct 2018, 00:40
1. Tell yourself in simple terms what you need to strengthen
In this case, you need to strengthen the fact that the digital divide is responsible for lower electronic coupon redemption rates

In this case,
a. The redemption rate for e-mailed coupons < the redemption rate for traditionally distributed paper coupons.
b. Proposed reason is "digital divide"- those who might benefit the most from using coupons, such as homemakers, the elderly, and those in low-income households, often do not have the knowledge or equipment necessary to go online and receive coupons.

3. Remember that the correct answer cannot repeat any of the given data points
In this case, option C is a repetition of given data. We already know that there are people who lack internet connection (equipment needed to access the e-coupons)

4. Try to plug in your chosen answers back into the given argument to see if it all fits together
Let's try that with option B and option C here

Option B - The redemption rate for e-mailed coupons is far lower than that for traditionally distributed paper coupons. One factor is the "digital divide"—those who might benefit the most from using coupons, such as homemakers, the elderly, and those in low-income households, often do not have the knowledge or equipment necessary to go online and receive coupons. The redemption rate of ordinary coupons is particularly high among elderly and low income people that do not know how to use computers.. Hence the claim that the digital divide is responsible for lower electronic coupon redemption rates is true

This makes sense as an argument because we now have an additional data point that the usage of coupons is higher among those people who do not have the means to redeem e-coupons. This explains why there is more redemption of paper coupons

Option C - The redemption rate for e-mailed coupons is far lower than that for traditionally distributed paper coupons. One factor is the "digital divide"—those who might benefit the most from using coupons, such as homemakers, the elderly, and those in low-income households, often do not have the knowledge or equipment necessary to go online and receive coupons. Many homes, including those of elderly and low income people, do not have high-speed internet connections. Hence the claim that the digital divide is responsible for lower electronic coupon redemption rates is true

Doesn't make sense because we are just repeating the given data
Intern
Joined: 28 Aug 2018
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Re: The redemption rate for e-mailed coupons  [#permalink]

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30 Oct 2018, 00:50
supergprep I understand the logic in question B. However, B mentions 'ordinary coupons'. Now 'ordinary coupons' may be traditional paper based coupons or it may be electronic coupons.

Hence my question is - How can we assume that the ordinary coupons in the answer stem is electronic coupons?
Intern
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Re: The redemption rate for e-mailed coupons  [#permalink]

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30 Oct 2018, 01:11
1
Ordinary coupons in the answer choice refers to the traditional paper coupons. By pointing out that the usage of these paper coupons is higher among those people who do not have the means to access e-coupons, we can strengthen the fact that the digital divide is the reason for higher redemption rates of traditional (ordinary) coupons. If the same people had access to internet or the necessary equipment, the redemption rates might have been equal or reversed.

Note: If you can check for synonyms of traditional, you'll come across words like "run-of-the-mill", "usual", "normal", "ordinary" etc.
Senior Manager
Joined: 23 Nov 2016
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GMAT 1: 690 Q50 V33
Re: The redemption rate for e-mailed coupons  [#permalink]

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03 Apr 2019, 09:04
Here we need to strengthen the fact that those who can not redeem the coupon are those who can not actually know how to operate a computer. Option B beautifully does that.

The redemption rate for e-mailed coupons is far lower than that for traditionally distributed paper coupons. One factor is the "digital divide"—those who might benefit the most from using coupons, such as homemakers, the elderly, and those in low-income households, often do not have the knowledge or equipment necessary to go online and receive coupons.

Which of the following, if true, does the most to support the claim that the digital divide is responsible for lower electronic coupon redemption rates?

(A) Computers are available for free in libraries, schools, and community centers.

(B) The redemption rate of ordinary coupons is particularly high among elderly and low income people that do not know how to use computers.

(C) Many homes, including those of elderly and low income people, do not have high-speed internet connections.

(E) The redemption rate for coupons found on the internet has risen in the last five years.
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Re: The redemption rate for e-mailed coupons   [#permalink] 03 Apr 2019, 09:04
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