Time spent on college websites. Important..?

Agreed. I don’t think hours and presence matter. It is too hard to track. It is really about the information and knowing what’s available, about the school, and leveraging that information.

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Thanks peoples for the reply. I personally just go through the important pages such as courses, clubs, and read the college blog almost in its entirety. I also make it a point to talk to alumni.

But please see the below article once.

https://www.businessinsider.in/tech/new ... 640742.cms

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are the schools hiring for MBA or Spy Agents

Personally, I will ignore such posts and just laugh on it

Do not worry bro do a strong research on your top priority schools... all the best

Even if business schools have the capability to track applicants’ activity on their website, I highly doubt they have a room full of people dedicated to track how much time each of the 8000 applicants spent on their website.
On the other hand, you should be spending a lot of time on the business schools’ website. I agree with the people who’ve answered and said that you need to know every public information about the business school. And information on their website is the most crucial amongst the public information.
It would help you in multiple ways. Firstly, it can definitely help your case in the “Why this school?” MBA question. While you would need heavy networking to answer this question, public information of the school like their employment report can contain relevant facts.
Also, it would help you formulate your networking questions. Optimal usage of your source, be it, alumni, a current student, or an adcom, is the most important thing during networking. If you start by asking your source questions that could have been answered simply by a google search or visiting the college website, you will be wasting your networking efforts and giving a bad impression of yourself.