Background:
Interview was mostly conversational.
3 ISB Alums and 1 Adcom who remained on mute and not on camera.
Questions:
1. Why ISB?
2. Why MBA?
3. Questions about marketing such as
a. 5 Changes in consumer behaviour in the recent years.
b. Difference between Product marketing and Marketing Managers.
This was specific to me because I want a PMM role post MBA and that I don't currently have a lot of experience as a marketer.
4. Questions about my company and my role in the company.
5. Learning from my extra-curricular activities and how I can apply them professionally.
6. Whether I have applied to colleges other than ISB?
7. Favourite technology product?
8. Questions about professional challenge and challenges faced in a team setting.
9. My perspective on marketing for EdTechs
10. Few factors important for EdTechs to succeed (because my company has an EdTech division).
11. What I find annoying about dealing with clients as an Account Manager?
After this they asked me if I had questions for them.
Interview lasted about 50 to 55 minutes. Felt that the interview went well although it could have gotten better.
Tips:
1. Stay calm
2. Ensure that you are aware of your industry and its trends
3. Brush up on basic concepts if you have recently (in the past year) switched jobs.
4. Be very clear on your goals and the examples you use.