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ApplicantLab Admissions Consulting Reviews

Admissions is a tough game; we teach you how to win it. ApplicantLab is an on-demand series of interactive exercises that walk you through everything you need to craft a winning application. Created by an HBS grad with almost 15 years of experience, ApplicantLab takes admissions consultants’ tools and puts them in your hands. Learn more.
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ApplicantLab Admissions Consulting Reviews

ApplicantLab On-Demand Admissions Guidance Tool
 $349  $314
Reviews
231
Average Rating
5
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Most Reviewed ApplicantLab Consultants

Maria Wich-Vila
Reviews
199
Average Rating
5.0
Carin Nelson
Reviews
22
Average Rating
5.0
Austin
Reviews
2
Average Rating
5.0
Luqzan
Reviews
2
Average Rating
5.0

AI Super-Summary of Customer Reviews for ApplicantLab*

ApplicantLab emerges as a highly effective and affordable online platform for MBA applicants, offering comprehensive guidance across all stages of the application process. Users praise the service for its detailed school-specific advice, strategic insights, responsiveness, and the humorous, supportive leadership of Maria. Many reviews highlight successful admissions to top business schools, often with significant scholarships, despite initial challenges like low GMAT scores or non-traditional backgrounds. The platform's modular approach, combined with optional add-on services such as essay reviews and interview prep, enables applicants to maintain their unique narratives while meeting each school's expectations. Critics are particularly impressed with the value for the money, advocating ApplicantLab as a viable alternative to traditional costly consulting services.
10 users mention "Full Service"
  • "The Lab helped me across the process..." Read more
  • "The personalized support and the high-quality platform..." Read more
  • "comprehensive and intuitive approach..." Read more
  • "I used all of their add-on services..." Read more
  • "solid tool in the sense that you do the hard work upfront..." Read more
  • "its detailed guide on the essay section was invaluable..." Read more
  • "It has detailed advice for each question for most of the top schools..." Read more
  • "ApplicantLab played a big role in my getting Kellogg and Booth MBA admitted..." Read more
  • "Applicant Lab is an extremely powerful platform..." Read more
  • "Covered brainstorming essays, recommendations, short-answer questions, interviews etc...." Read more
9 users mention "Value for Money"
  • "The best bang for your buck!..." Read more
  • "I'm very glad that I did because the platform is truly quite helpful..." Read more
  • "best value-for-money..." Read more
  • "best money I ever spent on my MBA application journey..." Read more
  • "Quality topped with affordability makes you a gem!..." Read more
  • "best decision..." Read more
  • "a fraction of the price!..." Read more
  • "You really do get a wealth of information and customized support..." Read more
  • "truly useful resource..." Read more
5 users mention "Scholarship Awarded"
  • "$300K+ scholarships!..." Read more
  • "got admitted to Fuqua with a scholarship..." Read more
  • "I got significant scholarships at 4 schools..." Read more
  • "UNC Kenan-Flagler ($$$$)..." Read more
  • "considerable scholarships, which is rare for part-time programs..." Read more
5 users mention "Essay Editing"
  • "Starting early ensures you know where you need to improve..." Read more
  • "The guys who review your essays are alumni of top business schools..." Read more
  • "provided a perspective that helped me think about a unique and effective way to present my story..." Read more
  • "breaking down the components of a successful MBA application..." Read more
  • "Sanity Check since I wanted expert advice..." Read more
4 users mention "US MBA Programs"
4 users mention "Responsive"
  • "She's also very responsive to questions, sometimes within an hour...." Read more
  • "Maria is always super responsive and gets back within a few hours..." Read more
  • "super fast answers to any questions..." Read more
  • "Maria always responds back quickly..." Read more
3 users mention "Supportive"
  • "Maria truly cared about my progress and kept in touch with me..." Read more
  • "I wouldn't have been able to achieve my dream of getting into MIT Sloan..." Read more
  • "Maria was incredibly supportive, responsive, and helpful throughout this process...." Read more
3 users mention "Detail-Oriented"
  • "gives the best structure to the whole process..." Read more
  • "process of reviewing essays is completely asynchronous..." Read more
  • "the material that Maria covers in lab is very comprehensive..." Read more
3 users mention "Resume Review"
  • "supplementary services (I used the resume review and essay review)..." Read more
  • "I was struggling with my resume..." Read more
  • "helps you get the brainstorming done in advance..." Read more
2 users mention "Non-traditional Backgrounds"
  • "Even as an international student who is an overrepresented minority..." Read more
  • "Perfect Self-Guided Tool for Non-Traditional Applicants..." Read more
2 users mention "Admitted"
2 users mention "Free Trial"
  • "Just give it a try! You won't regret it...." Read more
  • "Note on free trial: The free trial will only give a minimal view..." Read more
2 users mention "Interview Prep"
  • "The interview prep section was also very useful..." Read more
  • "The HBS mock interview that I did with Maria was also empowering..." Read more
2 users mention "Budget-Friendly"
  • "price point levels the playing field..." Read more
  • "incredibly helpful ApplicantLab was for so good of a price..." Read more
1 users mention "Generalist Approach"
  • "Guided process to help develop your MBA story..." Read more
*Review summaries are AI generated from 25 latest reviews in the past 2 years.

Reviews:

231 Reviews
5.0 Average
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December 23, 2021
PatientMarch

Joined: Dec 23, 2021

Posts: 0

Kudos: 0

Verified GMAT Classic score:
770 Q49 V47 (Online)

Highly recommend for all applicants

REVIEWER IDENTITY VERIFIED by score report [?]

Whether you are paying for an admission consultant or planning to complete your application on your own, ApplicantLab is an almost necessary tool for applying to business school. The website is set up to walk you through the entire process, from brainstorming essays to completing your resume to preparing for interviews.

ApplicantLab is especially useful for those who are finding themselves overwhelmed by the application process. It gives you the concrete next steps and planning items that you should be taking and helps you to ensure you are not missing any key details in your application. I began applying to MBA programs with very little knowledge of the process and ended up getting accepted into two M7s; I believe ApplicantLab deserves a substantial amount of credit for the success of my applications.

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December 22, 2021
ns573

Joined: Apr 27, 2020

Posts: 0

Kudos: 0

Verified GMAT Classic score:
700 Q49 V37

Admission to CBS, Booth, & Wharton!

REVIEWER IDENTITY VERIFIED by score report [?]

Coming in with a below-average GMAT for my target schools, I was really nervous heading into the application process. A few of the reviews I read said other traditional admissions consultants discouraged applicants from applying to certain schools with certain scores, so I was hesitant to use them. A friend of mine suggested ApplicantLab not for just the incredibly affordable price relative to other consultants, but for how friendly and positive the team was.

The self-guided modules that Maria provided were extremely thorough - a lot more than I was expecting. On top of that, it was extremely well-organized, she linked the resources each school provided all in one spot for convenience, which definitely sped up the essay-writing process for me.

I worked with Carin mostly on my strategic essays and a mock interview. I was nervous about not being able to speak with her live (though we did for the mock interview, Carin is such a treat!) but the video format worked just as well. The feedback I got was tactical and constructive.

I am certain I wouldn't be in this position if it wasn't for ApplicantLab (and special shoutout to Carin!), and I couldn't recommend them more.

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This reviewer has not participated on GMAT Club but it is a REAL person and a REAL review. GMAT Club has verified this test-taker's identity through GMAC/Pearson Vue Score Reporting system and confirmed that this reviewer indeed took the GMAT, is unique, and has not submitted multiple reviews.
December 13, 2021
scbrown001

Joined: Sep 08, 2018

Posts: 0

Kudos: 0

Verified GMAT Classic score:
720 Q47 V42

Structure and sense-checking, great value

REVIEWER IDENTITY VERIFIED by score report [?]

ApplicantLab's process, checklists, and advice empowers you to create your own best application. The insight that Maria brings is invaluable and helps sharpen your own unique personality in each application. I knew I wanted to apply to business school and believed I could drive the action myself as long as someone helped point me in the right direction. ApplicantLab's resources and analysis of admissions committees trends make it easy to emphasize the points that matter and spend time finding the school that you fit with best.

On top of that, the customer service/support from Maria and her team is unparalleled. When I was unsure of how to approach a recommender I sent a message to the support email and received a human, helpful response quickly.

I'm certain that my success in applications can be largely attributed to my preparation with applicantLab

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August 26, 2021
pranjaliKumar

Joined: Sep 02, 2019

Posts: 0

Kudos: 2

Verified GMAT Classic score:
760 Q50 V42

Own your Application - the applicantLab way!

REVIEWER IDENTITY VERIFIED by score report [?]

The business school application process can be pretty hectic especially as a working professional. I needed structure, guidance but also the flexibility to do it according to my own timelines. ApplicantLab was a wonderful resource. I completed all the sections and so many of the ideas outlined resonated with my own experiences and thinking.

With only 3 years of experience under my belt, I was skeptical about applying to business school. ApplicantLab helped me realize my unique strengths and ways of approaching the applications. I got admits from 6 schools with scholarships ( Tuck, Yale, Cornell, Anderson, Marshall, Tepper) and I am happy to inform you that I have matriculated at Yale :)

Greatest Strength:
1) A step-by-step and very comprehensive guide on various aspects of the application process - resume, story, goals.
2) You work on the parts you want to work on and on your own time.
3) I especially loved Maria's videos- funny, creative, and a great way to understand the application process. ( esp when the going gets tough!)
4) Constructive and timely feedback.

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August 06, 2021
NgaLeVN

Joined: Jan 22, 2020

Posts: 0

Kudos: 0

Verified GMAT Classic score:
600 Q48 V25 (Online)

I had only a month to prepare four applications. I was so overwhelmed with all the information on schools' websites, forums, etc. I didn't have the budget for consultant services, so I gave it a try when my friend suggested Applicant Lab. And this is a beautiful tool; not only does it guide you with selective and insightful information about the school, but it also guides you on how to reflect on yourself deeply and build your unique story. It helps brainstorm your essays confidently. I love how Maria instructs through her videos, very straight to the point, and allows us to see through the uniqueness of each school that we should focus on and feature how we match in. When I reached out to the team for questions, they answer my email very quickly and insightful.
I got into Haas thanks to Applicant Lab. Instead of many other friends spending like 6000 USD for consultancy, I only paid 400 USD and gained a lot of practical knowledge through the application process. I am so thankful! I highly recommend Applicant Lab.

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August 04, 2021
A88B

Joined: Aug 26, 2020

Posts: 0

Kudos: 0

A Comprehensive & Fantastic Service (Wharton/Lauder Admit)

REVIEWER IDENTITY VERIFIED by school email address [?]

During R2 of the 2020/21 cycle, I - a non-traditional, outlier, international applicant - applied to eight business schools and relied on ApplicantLab's fantastic platform to organise my narrative, stories, past experiences, and achievements. This affordable platform, which provides quality service in a fraction of the cost of its competitors, allows its users to learn how to appreciate their strengths and address their weaknesses while engaging them with the many pieces that would make each unique application (both the written portion and the interview) successful. ApplicantLab made my application process more manageable, acquainted me with the different schools I applied to (e.g., their program, their written application, interviews), and laid out the appropriate strategy to tackle each application given my profile, and every school is looking for. The level of service Maria, Carin, and the three alumni on the roster deliver is exceptional. I do not think you can beat ApplicantLab's offering, given the price, the quality of content, and the guidance they provide, alongside the flexibility and accessibility the platform allows. I was delighted with my outcomes, and I have no doubt ApplicantLab played a significant role in attaining them.

Besides the platform, I also used some of the supplementary services very targeted way, working with an alumnus on a Sanity Check, another alumnus on one application, and Carin to polish my Wharton & Lauder essays before submitting them. I appreciated the level of commitment and dedication she and the alumni exhibited throughout the process. Carin was highly responsive, was invested in my candidacy despite the fact we did not work extensively, and even made sure to add a special slot for me so that she could make a final review of my material. Her professionalism and experience as an admission consultant were evident as well. The feedback she provided was always candid, concise, and actionable. She highlighted the strong portion of the essays and precisely what was missing to make them even more robust, referencing specific resources. Besides working with her directly on my essays, she and the rest of the ApplicantLab staff were always accessible to answer specific questions about the different applications and provided solid advice throughout the process with no additional cost.

I highly recommend Carin in particular and ApplicantLab in general. Even if your essays are in good shape, they will provide you with encouragement and constructive feedback to make sure you submit the best application possible. Carin and her colleagues were over the moon when I told them that I was accepted to Wharton/Lauder with substantial fellowships to both programmes, indicating how invested they were in my candidacy and how rewarding it was to work with ApplicantLab during the application process.

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July 16, 2021
MBAaustralia

Joined: Oct 08, 2019

Posts: 144

Kudos: 33

Self-reported Score:
690 Q45 V39
700 Q47 V39

HBS 2+2 Admit Thanks To Maria And ApplicantLab!

REVIEWER IDENTITY VERIFIED by post count [?]

As a recent college graduate I was tight on money and sceptical of spending big bucks on an admission consultant. After doing some diligent research (as a college student on a budget always does) I found ApplicantLab.

The ApplicantLab modules allowed me to build not only my application, but also my unique story in steps. I first completed the career vision, and "why MBA" sections before purchasing a Sanity Check Consultation with Maria. Her feedback was honest and gave me clear direction on what areas of my profile I needed to project to admissions.

For the next month I worked through the remaining modules on ApplicantLab to form my essay. I purchased two essay reviews with an ApplicantLab Alumni (the cheapest option) before submitting my application to HBS.

Coming from a non-traditional background, and having a GMAT score (700) lower than the median, I did not expect an interview invite, but to my suprise, one morning I got the email. Without hesitation, I booked a mock interview with Maria.

As a HBS alumna, Maria knows the interview like the back of her hand. We spent 30 minutes conducting the interview before she gave valuable feedback. Not surprisingly, my real interview was near identical to my mock with Maria.

ApplicantLab is an amazing resource for aspiring MBA students. Maria possesses a bubbly and bright personality that is rare amongst the general robotic nature of admission consultants. Maria (and Carin) reply fast to any questions and are always willing to support ApplicantLab users.

I can't wait to attend HBS, all thanks to Maria and ApplicantLab!

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June 22, 2021
siddharthkapoor

Joined: Apr 10, 2018

Posts: 527

Kudos: 836

Verified GMAT Classic score:
680 Q48 V34

Great Tool to Get On With Your Applications On Your Own

REVIEWER IDENTITY VERIFIED by score report [?]

Applicant Lab is an exhaustive online tool to prepare for your MBA applications and interviews as it covers all the major and minor aspects of the admission process in a step by step and well structured program. While the service does an outstanding job in assisting a user through each phase of writing recommendation letters, resume, essay, and interview components of the application, it also covers lesser discussed but important components such as how and when to connect with current students and alumni, perspectives of admission committee while evaluating an applicant and how to work things out accordingly, importance and ways to build digital brand, what is leadership and ways to bolster it, etc. It not only guides on what all to do but also suggests on how to do so. The other obvious implications of my review so far is that a user gets started in a right direction and saves plenty of time that would have been spent otherwise on self research, and thus making Applicant Lab worth its cost.

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June 11, 2021
hDD

Joined: Dec 28, 2020

Posts: 0

Kudos: 0

A Fantastic Product at an Unbelievable Price!

REVIEWER IDENTITY VERIFIED by school email address [?]

Before I came across ApplicantLab, I was struggling with my MBA applications -- I found it to be a daunting task to effectively communicate your unique brand to AdComms. In fact, I was on the brink of pulling out of the process altogether.

ApplicantLab provided great structure and led me through the entire process: from brainstorming and branding to essay-specific advice and school-specific interview help! I got interviews from 4/5 schools I applied to and got offers from 3 of them: Sloan, Kellogg, and Haas!

Also, I'm a senior in college and so these were deferred MBA applications. While ApplicantLab's main audience is regular MBA applicants, it works just as well for deferred applications in my opinion.

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This reviewer has not participated on GMAT Club but it is a REAL person and a REAL review. GMAT Club has verified this test-taker's identity through GMAC/Pearson Vue Score Reporting system or .edu email address and confirmed that this reviewer indeed took the GMAT, is unique, and has not submitted multiple reviews.
May 24, 2021
eliteregos

Joined: Dec 08, 2013

Posts: 2

Kudos: 0

Self-reported Score:
720 Q49 V38

Best investment ever

REVIEWER IDENTITY VERIFIED by membership [?]

When I signed up for ApplicantLab I thought that I was buying material for application to B-schools but what I got was much-much more. The guidance was EXHAUSTIVE to being with - the team had thought through all possible scenarios an applicant could have and illustrated them with examples. For each essay, I had a structure in place even before I wrote the first word, which made writing the essays much easier. I wrote all of the essays for INSEAD, the school where I ultimately got an admit, in just 5 days. This tool is especially helpful if you are applying to multiple schools.

On top of this amazing guidance, Maria and Carin were available for any questions I might have. I could ask them for suggestions on what I could add in an essay given my unique circumstances and they always responded within 24 hours.

Overall I would highly recommend this for B-school application, even if you are taking help from other sources.

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