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# Advertising by mail has become much less effective, with fewer consume

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Advertising by mail has become much less effective, with fewer consume  [#permalink]

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06 Jul 2015, 23:14
20
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(N/A)

Question Stats:

63% (01:52) correct 37% (02:07) wrong based on 3818 sessions

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Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all offers without considering them. Thus, an effective way for corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount of junk mail each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

ID - CR08443

Junk Mail

Step 1: Identify the Question

The words if true and support in the question stem indicate that this is a Strengthen the Argument question.

Step 2: Deconstruct the Argument

Mail ad à Less eff (++ junk)

Ó Target mail ads à improve resp rate

Step 3: Pause and State the Goal

On Strengthen questions, the correct answer should make the conclusion more likely to be valid. What would make it more likely that the plan to more carefully target mailed advertisements will have its intended effect of increasing response rate?

Step 4: Work from Wrong to Right

(A) The argument focuses on the effects of a particular plan: more targeted advertising to improve response rates. Whether there alternative methods to improve response rates is not relevant.

(B) If anything, this choice weakens the argument. If some companies (successful ones!) are already targeting ads but overall response rates are still declining (as the argument states), then perhaps the plan is not a good one after all.

(D) This answer provides an additional means that companies could use to improve response rates: improving the quality of materials. However, this answer does not address whether the plan in the argument (more targeted advertising) will be effective on its own.

(E) CORRECT. This answer provides evidence that the plan will have its intended effect: targeted advertising does generate higher response rates.

Evaluation of a Plan

Situation
Advertising by mail has become less effective because consumers overwhelmed with the amount of junk mail they receive discard almost all of it without considering it.

Reasoning
What would most help to support the claim that making mail advertising more carefully targeted would improve response rates? The passage recommends targeted advertising, reasoning that since targeted advertising would reduce the total amount of junk mail consumers receive, it would generate higher response rates. Any additional evidence for the claim that carefully targeted advertising would improve response rates would support this recommendation.

(A) Even if targeted advertising and every other means of improving response rates were too expensive to be cost-effective, targeted advertising could still be effective for any corporation willing to pay the expense.

(B) If many corporations already mail targeted advertising, and mail advertising is nonetheless yielding declining response rates, that suggests that targeted mail is an ineffective way to increase response rates.

(C) This could be equally true for targeted and untargeted mail advertising, so it does not suggest that the former is more effective.

(D) The question under consideration is whether more carefully targeted mail advertising would in itself increase response rates, not whether higher quality advertising would do so.

(E) Correct. This provides some evidence that carefully targeted mail advertising is associated with higher response rates than untargeted mail advertising is, and therefore that targeting mail advertising more carefully would improve response rates.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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31 Oct 2015, 14:15
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Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

Type: Strengthen
Boil It Down: Better targeting, cutting down -> More effective
Missing Information: No other factors, and the likelihood of success
Goal: Find the option that helps ensure the success of the recommendation/eliminate interfering factors
Analysis: This argument puts a rather naive recommendation forward. It assumes that cooperation among senders is possible, and that this junk mail avoiding behavior would change. This argument needs a lot of work, and thankfully one of these options will help us out.

A) Out of focus. Other ways of improving effectiveness are outside of the scope of THIS recommendation.

B) A 180. This option presents a factor that if true would dramatically reduce the capacity for success with this recommendation.

C) Another 180. This option paints a very bleak picture for junk mail in general, even if we were to execute the recommendation.

D) The runner up. Even though this option adds an element that may boost the likelihood of success for the recommendation, improving the quality of the mail is Out of Focus.

E) This option directly supports the likelihood of the recommendation working. It flat out says that response rates to well targeted mail are better, and on top of that, even better than most forms of advertising in general (including traditional junk mail since the prompt says people discard almost all offers without considering them).
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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07 Jul 2015, 02:35
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nailgmat2015

P1: Few consumers respond to mail advt -> They are less effective
Conc: You should select target customer appropriately to reduce junk & thereby increase responses (Effective advtg)!

Now we need to find the strengthening statement...

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates. [Out of scope]

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising. [Option talks only about successful corporations. Whereas our scope as per the question is not just limited to successful corporations]

(C) Any consumer who, immediately after receiving an advertisement by mail, merely glances at it is very likely to discard it. [Not relevant.]

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail. [Not relevant]

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising. [This option increases our belief in the conclusion]
Hence E !!

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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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07 Jul 2015, 02:11
vikasbansal227 wrote:
Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

Please hit "+1 kudos" if you like this post.

I marked B but OA is E. Can somebody plz explain me what is wrong with B and why E is correct. As far as I understand the argument, it says to "carefully target the individuals" whereas option E says to carefully targeted advertisements by mail ... Somebody please help me out.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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08 Jul 2015, 10:47
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Option B says that successful corporations are following this practice. This doesn't necessarily mean that they became successful by adopting this process.
Many corporations are already successfully targeting the individuals to whom they mail advertising.
then it could be a contender. Moreover, in the current scenario, E is the only option that comes any closer to being a strengthener.

Is this really a 700-level question?
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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08 Jul 2015, 11:23
3
Hello Nick,

Just see the question stats to know the difficulty level.

But more than that, I think under timed condition a 600 level question can turn out to be difficult if we are not clear about the argument structure.

Here goes brief analysis of the question:

(Basically this is interference drawn from the first statement because it is very much relevant to argument)

The second sentence in the argument "Because consumers......them" just supports the first premise. Basically it states that "Adv. Volume high so consumers discard".

So, just mark it as evidence for premise and move.

Conclusion:
To improve response rates organizations should more carefully target the individuals to whom they mail advertising (i.e. the ONLY FEW as mentioned in premise 01)

What could possibly strengthen this argument:

- Mail advertisements are mainly regarded by customers as means to promote costly products at inflated prices

- There is some technique to identify customers who actually like mail advertisement and respond to it

- It is possible to improve response rates to advertisements even if a small subset of consumers could be targeted

- Response rates to targeted consumers are higher than consumers in general

(Again, it is not required to list possibilities of strengthening the argument, I just listed few for better understanding of argument)

Now if you see (E) states that response rates to advertisements are higher for targeted consumers than consumers in general.

Choice (B) is incorrect here because it is talking about "PAST SUCCESS" of similar approach. But that does not strengthen our conclusion that:

For response rate improvement-------Select consumers appropriately

Hope it helps.

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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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26 Jan 2016, 21:29
1
WillGetIt wrote:
Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

Please hit "+1 kudos" if you like this post.

Ok, maybe I wasn't focusing well - but, somehow I felt the conclusion to be 'thereby, cutting down on the amount oi junk mall each consumer receives'
Premise related to this was that consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them.

mikemcgarry Thereby and Thus were two indicators to conclusion and I felt the question was balanced towards effective advtg and junk mail concern. Your opinion?

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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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02 Feb 2016, 23:47
The question out here is how to improve response rates to mails. The recommendation is to identify the target crowd and cut down on the junk mails they receive. Any answer choice which suggests this recommendation would work is the answer. "E" states that "response rates to carefully targeted advertisements is considerably higher" suggesting that the recommendation would work. "C" states what would happen if the mails are not carefully targeted; the reaction of the consumer but it gives no additional support to the recommendation.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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04 Feb 2016, 23:58
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Hello,

I see a lot of discussion ongoing on this topic.

A detailed analysis of question with emphasis of choice C and E is attached.

Hope it helps!
Attachments

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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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07 Feb 2016, 10:58
WillGetIt wrote:
Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

Please hit "+1 kudos" if you like this post.

We have -> ads by mail - as consumers throw in trash.
To responses -> target clients
low junk -> better responses.

we need an answer choice that would support the claim that target will lead to responses.

A - other means - out of scope.
B - if they are targeting, and the results are , then targeting is not good at all. this is a weakener.
C - still says that consumers do not respond to ads -> so targeting - looks like a weakener
D - we are talking about targeting, not quality of the ads. so this is out of scope.
E - if the responses to targeted ads are -> then of course the corporations need to target.

E looks good for me.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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20 Mar 2016, 21:04
I don't completely agree with that because I know several companies or businesses still depend on mail advertising to promote their business. Maybe the effectiveness has been reduced to an extent, but they are still a source of growing business. I’ve also tried a similar marketing strategy for my business with the help of an advertising mail services company in Toronto and I would say, it was worth of spending. Obviously, I didn’t expect a huge outcome, but it was not that bad and I was happy with the way it went.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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30 Apr 2016, 08:22
I actually saw it differently for B. I had marked B and E but decided to go with B because:

To improve response rate, you have to send targeted mail. However, if B is not true, then all your competitors are sending spam mails. Your mail will be but one of the many mails, therefore rendering your mail useless.

Only when B is present can spam be reduced, and targeted mail work.

Where is wrong with my reasoning??
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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21 Jul 2016, 00:02
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I have a doubt in option E , how come we are bothered about other forms of advertising ?. so i selected Option D
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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21 Jul 2016, 03:48
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kapru wrote:
I have a doubt in option E , how come we are bothered about other forms of advertising ?. so i selected Option D

Hello, kapru

In argument we have such structure:

Premise: Mail advertising not effective because fewer customers responding. ->
something is missing here ->
Conclusion: Thus corporations need to target the individuals to improve response rates.

How we make this conclusion? We need something that will prove that targeting will improve response rates.
Answer E clearly states this fact:

D is fuzzy because it says about two factors that influence response rate:
1) quality of material
2) targeting of material
so we don't understand why people answer to these mail: because of quality or because of targeting
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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21 Jul 2016, 05:28
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kapru wrote:
I have a doubt in option E , how come we are bothered about other forms of advertising ?. so i selected Option D

E says,
(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising. .........>the colored portion suggested the recommendation(Thus. an effective way for corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising)

D says,
(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail. .......>Outside the scope of the argument

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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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22 Jul 2016, 07:48
The only concern I have regarding the option E is this part: "higher, on average, than response rates to most other forms of advertising." Say that this response rate (with targeting) is 80%, while other forms have 25%. Then it's clear that it's higher. However, this doesn't give us any information whether it's higher or lower than the response rate without the targeting; for instance the latter could be 85%. The argument could have been much clearer, if it explicitly stated in the premise that right now (=without targeting), the response rate is lower than that of other forms of advertising.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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22 Jul 2016, 08:00
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manlog wrote:
The only concern I have regarding the option E is this part: "higher, on average, than response rates to most other forms of advertising." Say that this response rate (with targeting) is 80%, while other forms have 25%. Then it's clear that it's higher. However, this doesn't give us any information whether it's higher or lower than the response rate without the targeting; for instance the latter could be 85%. The argument could have been much clearer, if it explicitly stated in the premise that right now (=without targeting), the response rate is lower than that of other forms of advertising.

Hello, manlog.

We have "targeted mailing" on one scale and "most other forms of advertising" on another scale.
So on which scale you put "untargeted mailing" in this case? On first or on second?

I can not find the article about this topic but "most other" in this case is equal to "all other"

Also, this is a strengthen question so we do not need to create a 100% confirmation of the conclusion. We just need to find some fact that makes a conclusion more possible.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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22 Jul 2016, 08:09
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Hi Harley1980
I would say that of the first scale. But all further consideration require additional assumptions.

I agree with "most others" = "all others". But the answer is about "all others forms of advertising". IMO "not targeted mailing" is the same form of advertising, so most=all doesn't matter here. I chose D, because IMO it also strengthens the argument and requires additional assumptions.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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22 Jul 2016, 08:18
Top Contributor
manlog wrote:
Hi Harley1980
I would say that of the first scale. But all further consideration require additional assumptions.

I agree with "most others" = "all others". But the answer is about "all others forms of advertising". IMO "not targeted mailing" is the same form of advertising, so most=all doesn't matter here. I chose D, because IMO it also strengthens the argument and requires additional assumptions.

I don't know how to prove it but for me, these forms are completely different.

It's like fast cars and slow cars. They are all cars but we can't compare customers satisfactions from porshe and from some family minivan.
It's like an expensive restaurant and fast-food: they both designate to give some food for customers but still we can't compare it and put them on one scale.

The same thing with targeted mailing where each mail's recipient is analysing and untargeted mail where you send thousands of emails without any thoughts about recipients.
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Re: Advertising by mail has become much less effective, with fewer consume  [#permalink]

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14 Oct 2017, 20:39
Shalabh09 wrote:
Option B says that successful corporations are following this practice. This doesn't necessarily mean that they became successful by adopting this process.
Many corporations are already successfully targeting the individuals to whom they mail advertising.
then it could be a contender. Moreover, in the current scenario, E is the only option that comes any closer to being a strengthener.

Is this really a 700-level question?

Agreed! Exactly my thinking. Don't think it's a 700 level question though. More like mid 600.
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Re: Advertising by mail has become much less effective, with fewer consume   [#permalink] 14 Oct 2017, 20:39

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