| Last visit was: 19 Nov 2025, 01:58 |
It is currently 19 Nov 2025, 01:58 |
|
|
Customized
for You
Track
Your Progress
Practice
Pays
| FROM Kelley MBA Blog: Academy Week Preview: Business Marketing Academy |
|
Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Kyle Price, MBA'15, shares Academy Week highlights as a student in the Business Marketing Academy. Kelley is the only top business school to offer an extensive focus in B2B marketing—a big draw to recruiters such as 3M, Ecolab, GE, Cummins, and more. Students in the Business Marketing Academy gain insights into the marketing strategies and buying decisions of governments, nonprofits, institutions, and businesses. Which companies did you visit during Academy Week?Dupont, Dow Agro, Eli Lilly, 3M, Ecolab, Valkre, and Cummins What was your favorite company? Why? My favorite was 3M. We visited the 3M Innovation Center where we had the opportunity to get a hands on experience with their products. It was really cool to see all of the different markets that 3M’s products serve. The day ended with an exciting case competition that had teams making recommendations on where 3M should invest in the solar panel value chain. How did Academy Week enhance your career?Academy week allowed me to build a strong network of Kelleys across several different companies and gain a stronger understanding of the kind of company I want to work for. What was the most fun part about Academy Week?One evening in Minneapolis we had a happy hour with Kelley alums. It was at this happy hour, and the after party, where we bonded as an Academy. Since that night we’ve hung out more outside of class and really take a lot of pride in being a part of the Business Marketing Academy. I also enjoyed stepping out of the core for a week and getting back into the working world a bit. |
| FROM Kelley MBA Blog: Academy Week Preview: Consumer Marketing Academy |
![]() Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Sulay Alvarenga, MBA'15, shares Academy Week highlights as a student in the Consumer Marketing Academy. These students work closely with our corporate partners and smaller companies to develop marketing acumen and build brands. Which companies did you visit during Academy Week? Kraft Oscar Mayer, Eli Lilly and Company, ConAgra Foods, MillerCoors, Whirlpool, Scott’s Miracle-Gro, Abbott Nutrition, and Procter & Gamble. Which was your favorite company? Why? My favorite company from our trip had to be MillerCoors. I enjoyed hearing about how the alcoholic beverage category has evolved over the years and where MillerCoors envisions the category shifting in the future. I especially liked the presentation from the innovation team on how they identified white space in the flavored malt beverage category to successfully bring Red’s Apple Ale to market. Some of the key points they considered were functional versus emotional benefits to the consumer and the particular brand voice the product should embody. The process outlined by the innovation team definitely represented the ideal type of work I want to do in the future. How did Academy Week enhance your career? ![]() Academy Week came at a critical point in my internship search. I was conflicted about whether to pursue an internship at a consumer goods company that had a more general management focus versus one that was more brand marketing focused. The corporate visits and presentations on brand strategy development not only allowed me to identify brand marketing as a better fit for my internship, but also allowed me to recognize the type of culture I wanted in a company post-MBA. What was the most fun part about Academy Week? Aside from the beer tasting at MillerCoors, I really enjoyed getting to know all of my fellow Consumer Marketing Academy members on the big coach bus and spending time with them outside of Bloomington.
|
| FROM Kelley MBA Blog: Academy Week Preview: Capital Markets |
![]() Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Rene Lopezvictoria, MBA'15, shares Academy Week highlights as a student in the Capital Markets Academy, which focuses on investment management, investment banking, and principal investing. Which companies did you visit during Academy Week?Barclays, Morningstar, William Blair, RW Baird, Harris Associates, Driehaus Capital Management, Citigroup, Goldman Sachs, Bank of America Merrill Lynch, Morgan Stanley, Mizuho Securities, and Sanford Bernstein. Which was your favorite company? Why?My favorite company was Goldman Sachs. We had the opportunity to visit its headquarters in downtown Manhattan. One of my favorite parts of the visit was walking through the massive trading floor, which was inhabited by hundreds of very smart, driven, and competitive people. At least that was the impression I got after a few minutes of observing them engaging in financial transactions for one of the most important financial institutions in the world. After meeting with people from the derivatives division and listening to them talk about high frequency trading and other complex subjects, I was convinced. I decided to choose Goldman Sachs as one of my top companies for my summer internship. How did Academy Week enhance your career?Academy Week allowed me to experience the work environment and culture of some of the top firms on and off Wall Street. It also gave me the chance to strengthen my networking skills both on a professional level—during company visits—and in an informal level—during happy hours and one-on-one meetings. What was the most fun part about Academy Week?After one of the longest days of the trip, we had a happy hour at a very interesting place near Times Square. We had the chance to interact with Kelley alums ranging from recent to more senior graduates. It was amazing to see that most of them knew each other regardless of the generational differences. It was also incredible to see how happy they were to talk to us and try to help us in whichever way they could with the job search process. This happy hour also was a great opportunity to create bonds within the Academy that remain very strong to this day. |
| FROM Kelley MBA Blog: Academy Week Preview: Strategic Finance Academy |
![]() Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Eric Leserman, MBA'15, shares Academy Week highlights as a student in the Strategic Finance Academy. These students work on real-world business problems throughout the year, traveling to places such as the Silicon Valley, Minneapolis, and New York for an in-depth look at the role financial professionals play in Fortune 500 firms. Which companies did you visit during Academy Week?Ecolab, Best Buy, Optum Health, and Target. What was your favorite company? Why?I really enjoyed going to Target. It was in a beautiful building in downtown Minneapolis and everyone we met there was so friendly. The highlight for me was when they took us into their store next to headquarters and showed us the business decisions that were made in the layout of a store and why they were so important. ![]() How did Academy Week enhance your career?Having worked at small businesses prior to Kelley, it was great to see the headquarters of large corporations. It was amazing how easily you could see the company culture in action after spending as little as a few hours at headquarters. What was the most fun part about Academy Week?We had a free evening in Minneapolis and we took advantage of this to go to a Minnesota Wild hockey game. It was a lot of fun to enjoy a pro sport with my classmates and be immersed in the culture of one of Minnesota’s favorite pastimes. |
| FROM Kelley MBA Blog: Academy Week Preview: Consumer Marketing Academy |
|
Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Linsey Tague, MBA'15, shares Academy Week highlights as a student in the Consumer Marketing Academy. These students work closely with our corporate partners and smaller companies to develop marketing acumen and build brands. ![]() Which companies did you visit during Academy Week? Kraft Oscar Meyer, Eli Lilly, ConAgra Foods, Miller Coors, Whirlpool, Scott’s Miracle-Gro, Abbott Nutrition, Procter and Gamble Which was your favorite company? Why? ConAgra Foods. They had an exercise where we were tasked as the brand manager on one of their brands. We had to come up with a new product innovation with real food ingredients to choose from that had to appeal to the target consumer we were given, remain under a certain cost, and be able to gain distribution in the market place. It really helped put into perspective the challenges that real marketers face in brand management. Also, ConAgra ended up being the company where I interned this summer. How did Academy Week enhance your career? Academy Week opened my eyes to the variety of opportunities within marketing across different industries—from food and beverage and durables to nutrition, pharmaceuticals, and personal care. It really helped me solidify which industries and types of marketing programs I wanted to pursue for my internship. I also learned how to apply several of the marketing concepts we had been learning in the classroom to actual industry experiences from well established and respected marketing leaders. What was the most fun part about Academy Week? Dinner and drinks at the World of Whirlpool on the top floor of a high rise overlooking the Chicago River! |
| FROM Kelley MBA Blog: Academy Week Preview: Consulting Academy |
|
Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect. Today Sahil Sandhu, MBA ‘15, shares Academy Week highlights as a student in the Consulting Academy. In the Consulting Academy, our board of advisors includes names from some of the world's leading consulting firms, including Accenture, AT Kearney, Deloitte, EY, and McKinsey & Company. ![]() Which companies did you visit during Academy Week?Consulting Academy week was different. We had many consulting firms on campus for presentations, networking, and of course happy hours. Here are the companies I interacted with: A.T. Kearney, Kalypso, Bain, Accenture, EY, Cummins, Direct Supply, and Deloitte. Which was your favorite company? Why?My favorite company experience was Deloitte. Deloitte was here for a day and we got the opportunity to interact with practitioners to understand their experiences and expectations. Most importantly, Deloitte conducted many mock cases, which helped simulate a critical part of consulting interviews–individual and group cases. How did Academy Week enhance your career?Academy Week helped me understand various consulting domains, such as technology, strategy, operations, and private equity. I was able to narrow down what I wanted to do and develop a plan for my internship search. Above all, I got the opportunity to interact with multiple firms and build a network with Kelley alums. What was the most fun part about Academy Week?I truly enjoyed the session by Brian Hoppe from AT Kearney. It was an informal session and we all learned what it means to be a consultant. The social hours also were a great way to relax and learn more about Kelley alums and my peers. And yes, these events were a lot of fun. |
Success stories and strategies from high-scoring candidates.