More than a product: Zaina’s journey to Imperial College London 🎓
Growing up in Kolkata, Zaina was obsessed with beauty products long before she knew what marketing even was.
But she saw what others missed. Where most people saw beauty as just a category, she saw a lens into consumer behaviour, identity, and storytelling. That instinct became her edge.
Studying Business Administration at JD Birla, she fell for marketing, where psychology, strategy, and business collide. And the deeper she went, the clearer it became: the best brands don’t just sell products. They build communities and shape how people see themselves.
That truth led her back to beauty, this time with a vision:
→ Short term: master brand marketing at the world’s top beauty companies.
→ Long term: build her own beauty brand, with diversity and inclusivity in its DNA.
She knew a master’s was how she’d get there. And that clarity, that story, earned her a spot at the MSc Strategic Marketing programme at Imperial College London💙
Here’s the thing: Zaina didn’t have the flashiest profile. She had a story she knew how to tell.
That’s what gets you in. And it’s exactly what we help you find.
Ready to build the story that lands you your dream school? Book a call 👇
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