alchemist009
Drug Manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television Executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
(A) Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement.
(B) Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience.
(C) Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence.
(D) Pointing out that the goals of the drug manufacturer's company differ from those of television networks.
(E) Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think.
Manufacturer: People will know that the "physician" in our ad is actually an actor playing a role. So they will not place much trust in his word. So there will be no misdirection (people will not think that a doctor is telling us to take this drug). So this Ad should be allowed.
Executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
The manufacturer is saying that the audience will know it is not a physician so let us air the Ad. The executive says that if the audience will know that it is not a physician, why are you using a "physician persona" in your Ad? Makes sense, right? The executive is implying that the manufacturer is trying to fool people by using a physician person in his ad. So claiming that people will not be fooled is wrong. If he is convinced that people will not be fooled, why use the misdirection in his Ad?
You need to find the option that gives you the strategy that the executive is using.
(A) Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement.Correct. The executive says that the manufacturer' reason for allowing the Ad (that people will not be fooled) conflicts with his motive for using the image of a physician (presumably the physician is used to fool people into believing that a medical practitioner is recommending the product). This is exactly the executive's argument. By saying that if the audience will not be fooled, why use a physician, he is implying that the manufacturer is hoping that the audience will be fooled. That is why he is using a physician's image in the Ad.
(B) Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience.No discussion on who is acting out of whose interest.
(C) Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence.The executive doesn't say "there is no proof that audience will not be fooled?" or something like this.
(D) Pointing out that the goals of the drug manufacturer's company differ from those of television networks.No discussion on any goals.
(E) Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think.The executive doesn't say, "How do you know that people will not be fooled? What credentials do you have to make such statements?" etc.
This would be questioning the ability of the manufacturer to make this sweeping generalisation.
Take note that you may believe that the manufacturer is making sweeping generalisations but the point is this - Is the executive's argument pointing it out? No. Then this cannot be your answer. You have to say how the executive is putting forward his argument, not what is wrong with the manufacturer's argument.
Answer (A)
Method Questions are discussed here:
https://youtu.be/uA5aXAZI1Z8