gmat7m
Thanks Melody, appreciate your reply.
I went back to my applications and identified a common thread of weakness. I think I focussed too much on the main essays. The main essays were really on-point and specifically brought out my deep engagement with the communities at both the schools - current students across a variety of clubs (consulting, international biz, net impact and business technology), alumni at b-school events, alumni who work for my employer in different offices, exchange students as well as reference to professors' research that was in line with my goals.
The bad part about this - the goals essay was not a 'main essay' in either of this. It was an application component not presented as an essay. I improved on this a lot between Fuqua EA and Johnson R1 but from the result, it seems the Johnson outcome was more of being in the wrong place at the wrong time (received the decision a couple of hours before the close of business hours on decision date, so I assume I was one of the last ones at a time when the ad-com had to get through a lot of applications).
Nevertheless, I understand that I need to focus evenly on application components as much as the essays (already working on a strategy).
No offense meant but I don't think it being close to the end of the day is a good explanation for your rejection at both Fuqua & Johnson. If you were that close you would have been waitlisted at Johnson or at least offered an interview (after all 30-50% of all interviewees at these schools do not receive an offer). Both Fuqua & Johnson are tough nuts to crack though with the non-standard application essays (TOC & 25 random things), it could be that these might not have been as good as others?
For what it's worth from a fellow applicant I think you have a decent profile and you should get in somewhere in the same realm as Fuqua & Johnson given the right application. I would target a couple of schools at that level (i.e. Darden, Ross, Anderson, Stern), a couple slightly below (Kenan-Flagler, Tepper, Marshall, Goizueta, McCombs) and maybe a safer school such as Kelley. I wouldn't do more than 5 (I did 6 but it was v. stressful and fitting interviews in put some stress on my work). Why are you thinking of applying to NTU & NUS?
Obviously I'm not an admissions consultant but happy to share my thoughts with you if you'd like.