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# In one of the most stunning reversals in the history of marketing, the

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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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08 Mar 2016, 23:43
btg9788 wrote:
394. In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.
(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

Demanded that is in subjunctive mood, hence we have to drop the 's' for a singular verb
We should understand who is actually demanding (yielded kin do means to complete a demand) hence it does not make sense if the company is doing the demanding.
Hence A,B,C are out.
Subjunctive verb must be followed by "That" hence I went for 'D'

Experts please check if my line of reasoning is correct
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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12 Mar 2016, 14:15
AV19 wrote:
btg9788 wrote:
394. In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.
(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

Demanded that is in subjunctive mood, hence we have to drop the 's' for a singular verb
We should understand who is actually demanding (yielded kin do means to complete a demand) hence it does not make sense if the company is doing the demanding.
Hence A,B,C are out.
Subjunctive verb must be followed by "That" hence I went for 'D'

Experts please check if my line of reasoning is correct

Yes, you have nicely pointed out both the issues (the subjunctive issue and the modifier issue). For command subjunctive, we use the raw form of the verb (the infinitive form without to) irrespective of whether the verb is singular or plural.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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25 Jun 2016, 00:07
If you know your grammar then this question can be solved in 10 seconds.
This question has nothing to do with idioms and parallel structure and all that blah blah blah that many people get lost in.
This is a question about MOOD.

"Demading" is a verb that indicates Subjunctive mood The other 3 moods in grammar are Indicative, Infinitive and Imperative )
Subjunctive mood never takes SHOULD, TO in its construction .
Subjunctive mood always takes "THAT" in its construction

A. demanding that it should
B. demanding it to
C. and their demand to
D. who demanded that it
E. who demanded it to

Forget looking for idioms and parallelism in every question. There are many other things that GMAT test.
Learn :- Tenses, Mood, Voice, SV agreement . You will be superbly rewarded.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Aug 2016, 00:47
I narrow these down to the ones that had *who* in them, but if you aren't certain that you need who after consumers, you can look at which ones are in past tense ie match the non underlined part *yielded* Demanded that is the correct idiom.

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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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14 Aug 2017, 09:53
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it --> If we use this option, will the sv agreement still hold? says,"who demand that it bring. Shouldn't it be brings?
(E) who demanded it to
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Sep 2017, 03:34
Ayrish wrote:
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

How can D be right? It sounds super awkward

In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumerswho demanded that it bring back the original Coke formula.

I MEAN HOW?

WHO DEMANDED TO= can be a good choice but its not here

explain? I favored E
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Sep 2017, 04:09
pritishbhuyan wrote:
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it --> If we use this option, will the sv agreement still hold? says,"who demand that it bring. Shouldn't it be brings?
(E) who demanded it to

Hello pritishbhuyan,

I am not sure if you still have this doubt. However, i would still like to present the explanation to clarify the doubt raised.

There is no issue with the subject-verb pair it bring back. It is so because usage of the word demand requires use of Subjunctive Verb which is always plural irrespective of the number of the subject. For example:

The teacher suggested that Paul undergo the formal training before the tournament.

The module dealing with Verbs in our SC course has a section dedicated to Subjunctive Verbs.

Hope this helps.
Thanks.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Sep 2017, 04:20
1
1
rocko911 wrote:

How can D be right? It sounds super awkward

In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumerswho demanded that it bring back the original Coke formula.

I MEAN HOW?

WHO DEMANDED TO= can be a good choice but its not here

explain? I favored E

Hello rocko911,

There are certain verbs, generally considered "bossy", that requires use of Subjunctive Verb. Now Subjunctive Verbs are always plural and hence appear to counter the Subject-Verb agreement rules when used with singular subjects.

The structure of Subjunctive verbs are "bossy" verb + that + subject + plural verb.

Some words that require use of Subjunctive words are demand, insist, request, suggest, mandate, recommend, etc.

Since the official sentence in question uses the "bossy" word demand, it MUST be followed by Subjunctive Verb.

This is the reason why the structure in Choice D - who demanded that it bring back - is correct because we cannot use to bring back (to verb phrase) with demand. Hence, Choice E is incorrect.

Hope this helps.
Thanks.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Sep 2017, 05:07
egmat wrote:
rocko911 wrote:

How can D be right? It sounds super awkward

In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumerswho demanded that it bring back the original Coke formula.

I MEAN HOW?

WHO DEMANDED TO= can be a good choice but its not here

explain? I favored E

Hello rocko911,

There are certain verbs, generally considered "bossy", that requires use of Subjunctive Verb. Now Subjunctive Verbs are always plural and hence appear to counter the Subject-Verb agreement rules when used with singular subjects.

The structure of Subjunctive verbs are "bossy" verb + that + subject + plural verb.

Some words that require use of Subjunctive words are demand, insist, request, suggest, mandate, recommend, etc.

Since the official sentence in question uses the "bossy" word demand, it MUST be followed by Subjunctive Verb.

This is the reason why the structure in Choice D - who demanded that it bring back - is correct because we cannot use to bring back (to verb phrase) with demand. Hence, Choice E is incorrect.

Hope this helps.
Thanks.

Hi, I have heard about using the term 'be' in subjunctive sentences...

Can u please provide me all types of formats of subjunctive and when to use 'be' and when to not, and when to use other subjunctive formats?

Thanks
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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26 Sep 2017, 06:06
2
1
rocko911

Hope this helps!
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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02 Mar 2018, 19:59
Ayrish wrote:
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

who demanded that it bring back

Doesn't the structure look odd?
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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09 Apr 2018, 04:06
harsh2112 wrote:
who demanded that it bring back

Doesn't the structure look odd?

Hi Harsh, this odd looking structure is called Subjunctive in English Grammar, and does take a bit of effort, to get used to.

Our book EducationAisle Sentence Correction Nirvana discusses Subjunctive, its application and examples in significant detail. If someone is interested, PM me your email-id; I can mail the corresponding section.
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Sentence Correction Nirvana available on Amazon.in and Flipkart

Now! Preview the entire Grammar Section of Sentence Correction Nirvana at pothi.com

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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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04 Sep 2018, 04:42
Ayrish wrote:
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

MANHATTAN REVIEW OFFICIAL EXPLANATION:

Demanding’ is incorrect as it sounds as if the action is taking place now rather then during WW1. C changes the meaning and introduces an unclear pronoun, ‘their’. E also has an unclear pronoun, ‘them’. If the pronoun refers to the Russian state, it should be singular. Only D is correct.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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10 Sep 2018, 15:05
Ayrish wrote:
In one of the most stunning reversals in the history of marketing, the Coca-Cola company in July 1985 yielded to thousands of irate consumers demanding that it should bring back the original Coke formula.

(A) demanding that it should
(B) demanding it to
(C) and their demand to
(D) who demanded that it
(E) who demanded it to

I understand why D is correct.

However, why is E incorrect? I don't see a problem with it.

Is it that subjunctive usage must be preferred in such cases?

Thanks.
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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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12 Sep 2018, 09:23
Hi
I have read all the replies but I have not been able to correctly conclude why is E eliminated.

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Re: In one of the most stunning reversals in the history of marketing, the  [#permalink]

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12 Sep 2018, 18:35
There seems to be mixing of two different discussion in this thread...

Moderators may be pl check

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Re: In one of the most stunning reversals in the history of marketing, the   [#permalink] 12 Sep 2018, 18:35

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