Bunuel
When he reached midway, he realised that he was 10 minutes late at that point.
I think this phrase can legitimately be interpreted in two different ways. If I was heading to the dentist for a 2pm appointment, and when I was halfway there I realized I was 10 minutes late, I'd think the time was 2:10pm. But if that's the intended meaning of this question, it involves time travel (the times required to travel the distance become negative).
The question means to say that midway, he has taken 10 minutes longer than normal. Traveling at 3/4 of his normal speed, he'll take 4/3 as long to travel the same distance, or 1/3 more time, so if he takes 10 minutes longer than normal, and that represents 1/3 of his normal time, he usually takes 30 minutes. At his slow speed, he took 40. He then travels the rest of the distance 25% more quickly, so at 5/4 of 3/4 of his usual speed, or 15/16 of his usual speed. So that will take him 16/15 as long as normal, and since it normally takes him 30 minutes, at this speed it will take (16/15)(30) = 32 minutes. So in total, his slower-than-normal trip takes 72 minutes to complete.