1. The passage suggests that in order for a manufacturer in a capital-intensive industry to have a decisive advantage over competitors making similar products, the manufacturer mustA. be the first in the industry to build production facilities of theoretically optimal size
B. make every effort to keep fixed and sunk costs as low as possible
C. be one of the first to operate its manufacturing plants at
minimum efficient scaleD. produce goods of higher quality than those produced by direct competitors
E. stockpile raw materials at production sites in order to ensure a steady flow of such materials
Passage: Economies of Scale
Question: Infer Advantage
The Simple StoryManufacturers do have to build big plants (tangible capital) to achieve economies of scale, but doing so isn’t enough. The intangible capital (knowledge, experience, etc.) is at least as important. In fact, mastering the intangibles can lead to such great economies of scale that the company develops a market-dominant position, making it very hard for other competitors to join the market.
Sample Passage MapHere is one way to map this passage. (Note: abbreviate as desired!)
P1. Econ of scale: Yes, need large plants. Also need good throughput.
Tangible (facilities) vs. Intangible (know-how, experience)
P2. Invest in Int.: important
1st to master Int. = dominate
Step 1: Identify the QuestionThe word
suggests in the question stem indicates that this is an
Inference question. Specifically, what can you infer regarding what a manufacturer must do in order to gain a
decisive advantage?
Step 2: Find the SupportOverall, the correct question should go along with the main idea that it is important to invest in intangible capital, not just tangible capital (in which everyone already invests).
Where does the author talk about competitive advantage? Primarily in paragraph two:
“Such industries are quickly dominated, not by the first firms to acquire technologically sophisticated plants of theoretically optimal size, but rather by the first to exploit the full potential of such plants. Once some firms achieve this, a market becomes extremely hard to enter.”
It isn’t necessary to be the first to build a plant, but it is important to be one of the first to maximize the full potential of a plant. What is the full potential? It has to do with maximizing economies of scale. From paragraph one:
“ ... costs per unit of output fall as plant size approaches “minimum efficient scale,” where the cost per unit of output reaches a minimum, determined roughly by the state of existing technology and size of the potential market.”
Step 3: Predict an AnswerIt’s crucial, then, to be among the first to figure out how to achieve economies of scale (aka, minimum efficient scale). If so, then you may be able to dominate the market.
Step 4: Eliminate and Find a Match(A) This choice may be tempting because it copies language from the passage exactly, but the underlying message contradicts the passage. The important thing is not necessarily to be the first to build up that plant; rather, it’s important to be among the first to achieve economies of scale.
(B) The first paragraph does mention fixed and sunk costs, but does not do so in the context of competitive advantage in particular.
(C)
CORRECT. This choice matches the predicted answer: the first company or companies to achieve economies of scale can dominate the market.
(D) This choice sounds great in the real world (quality must be important, right?) but the passage does not address quality as a factor in gaining competitive advantage.
(E) The first paragraph does discuss the importance of ensuring a steady flow of raw materials, but does not do so in the context of competitive advantage in particular. (And note that a steady flow is not the same thing as stockpiling.)