On the topic of Yale & rankings:
From what I heard, Yale's R1 applicant numbers have jumped by 30% YoY.
If they get an average of 25~30% bump in applicant number from 2015, they would go from 3,449 to approximately 4,300~4,500 applicants. They need a 16% bump overall to hit 4,000 applicants.
Using 2017 numbers, this potential growth puts them right around Sloan (4,300), Kellogg (4,400+) and Booth (4,300), and ahead of Stern (3,700), Ross (3,200), Fuqua (3,500), UCLA (3,500) and Darden (2,700+). I took Haas (3,600) out of the conversation because of its relative small class size.
While not the sole consideration, the number of applicants is among the key indicators of how people value a business school's MBA degree. I think competition for applicants is especially fierce on the east coast, where 9 of the top 15 schools are located.
So, I think if Yale can vault past the 4,000 applicant mark this year, that would be a significant milestone. That shows people "believe" in their product, and that's what business school branding is all about - getting people to buy into that you're a top notch school consistently pumping out high end graduates.
Are H/S/W sending out successful businesspeople because of their curriculum, or are they leveraging their brand name and network to attract exceptional people, who go on to be successful but really didn't need H/S/W to succeed in the first place?
I don't think the best curriculum/education in the world can turn an average person into an amazing business person, schools like H/S/W consistently generate graduates to top notch organizations across a wide industry because the best people gather there. The best people gather there because of these "rankings" and "prestige". 9/10 people will pick the better ranked school when it comes time to pay their deposit, and the wider the overall ranking discrepancy, the easier the decision.
Schools know this, and care about this even though they don't explicitly mention it. I think Peter Henry’s letter addressing Stern’s drop on the USN Rankings says it all. Perception absolutely matters.
To improve prestige and attract better students so they can have more potential graduates who ultimately bring their alma mater "glory" (and consequently improve their alma mater’s image), schools need to play the ranking game - something Booth has done exceptionally well, and something I believe most schools will continue to do.
On the topic of Yale transitioning from a nonprofit and socially focused school to a hybrid of that and a more “typical” business school:
Let me ask you this. If you are a philanthropist, a do-gooder, or someone with exceptional experience looking to move into the nonprofit or social sector – do you take that offer from Stanford, HBS or Yale? Or even dropping that a notch down to say, Sloan, Wharton and Yale? I think perhaps when Yale was consistently ranked between 14th and 18th, even the most socially focused people may be inclined to simply choose the better ranked school, like Haas, Kellogg, Tuck or CBS.
Now that Yale has shot up in the rankings and is looking to solidify its place in the top 10, that decision between Yale and Wharton may no longer be a "no-brainer" (see
yale-or-wharton-169378.html) for some folks, and perhaps made it easier for folks who are deciding between Stern, Fuqua, Darden, Ross and Yale.
Should they continue to improve their ranking and sneak into the top 5 (please don’t quote me out of context here, it’s a hypothetical), perhaps the future Jacqueline Novogratz would be a Yale SOM graduate instead (OK, I don’t see them surpassing Stanford, but you get the point).
I know this ranking talk sounds facile, but it certainly is a pragmatic way of approaching things when running a business school.