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This one is tricky because A and B sound more natural (at least to me as a native speaker).

I was trying to choose between A and B and couldn't decide, so tried to find other things to make a decision on. It's then I realized this was a parallelism question and saw that E was the most parallel even though it sounded terrible...
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While taking the time to conduct market surveys and generating advance hype is necessary, your marketing efforts need to begin much earlier and should start with a clear definition of what specific consumer want or need your product or service satisfies.

VeritasKarishma - Is the parallelism incorrect if we consider taking and generating to be parallel? To me, it means that
It is necessary to take time to conduct market surveys
It is necessary to generate advance hype

Option E on the other hand, uses parallelism between conduct market surveys and generate advance hype. So the parallelism becomes -
It is necessary to take time to conduct market surveys
It is necessary to take time to generate advance hype.

Why it would be necessary to take time to generate advance hype, is unclear to me. Could you please help me out here? Thanks in advance !
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While taking the time to conduct market surveys and generating advance hype is necessary, your marketing efforts need to begin much earlier and should start with a clear definition of what specific consumer want or need your product or service satisfies.

VeritasKarishma - Is the parallelism incorrect if we consider taking and generating to be parallel? To me, it means that
It is necessary to take time to conduct market surveys
It is necessary to generate advance hype

Option E on the other hand, uses parallelism between conduct market surveys and generate advance hype. So the parallelism becomes -
It is necessary to take time to conduct market surveys
It is necessary to take time to generate advance hype.

Why it would be necessary to take time to generate advance hype, is unclear to me. Could you please help me out here? Thanks in advance !

Nowadays, SC is not all about grammar. It is a lot about accuracy in logic and meaning. This question is an example of the same.

While taking the time to conduct market surveys and generating advance hype is necessary, your marketing efforts need to begin much earlier and should start ...

While doing A and doing B are necessary, your marketing efforts need to begin much earlier ...

Does this make sense? What is the logic of using "earlier" here? There is apparently some reference to time. When you put 'taking' and 'generating' in parallel, you lose out on this meaning.

Now see this:

While taking the time to do A and B is necessary, your marketing efforts need to begin much earlier ...

Now it makes sense. You do need to take time for these things but marketing starts even earlier... Hence, the elements in parallel are conduct and generate.

Also note the use of "is" above (highlighted). If you are referring to two activities, you will need to use "are".
The actual sentence implies that "taking the time" is necessary.

While taking the time to conduct market surveys and to generate advance hype is necessary, your marketing efforts need to begin much earlier ...
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A is a perfectly acceptable sentence, Test prep experts will come in and defend their option now haha.
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VeritasKarishma Thanks for the explanation ! This makes sense now, I missed the "is" initially.
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Hello from the GMAT Club VerbalBot!

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