aritrar4
While taking the time to conduct market surveys and generating advance hype is necessary, your marketing efforts need to begin much earlier and should start with a clear definition of what specific consumer want or need your product or service satisfies.
VeritasKarishma - Is the parallelism incorrect if we consider
taking and
generating to be parallel? To me, it means that
It is necessary to take time to conduct market surveys
It is necessary to generate advance hype
Option E on the other hand, uses parallelism between
conduct market surveys and
generate advance hype. So the parallelism becomes -
It is necessary to take time to conduct market surveys
It is necessary to take time to generate advance hype.
Why it would be necessary to take time to generate advance hype, is unclear to me. Could you please help me out here? Thanks in advance !
Nowadays, SC is not all about grammar. It is a lot about accuracy in logic and meaning. This question is an example of the same.
While taking the time to conduct market surveys and generating advance hype is necessary, your marketing efforts need to begin much earlier and should start ...While doing A and doing B are necessary, your marketing efforts need to begin much earlier ...
Does this make sense? What is the logic of using "earlier" here? There is apparently some reference to time. When you put 'taking' and 'generating' in parallel, you lose out on this meaning.
Now see this:
While taking the time to do A and B is necessary, your marketing efforts need to begin much earlier ...
Now it makes sense. You do need to take time for these things but marketing starts even earlier... Hence, the elements in parallel are conduct and generate.
Also note the use of "is" above (highlighted). If you are referring to two activities, you will need to use "are".
The actual sentence implies that "taking the time" is necessary.
While
taking the time to conduct market surveys and to generate advance hype
is necessary, your marketing efforts need to begin much earlier ...