I worked with Sharon during Round 1 of the 2025–2026 application cycle, and she was an exceptional partner throughout the process. She is incredibly detail-oriented, responsive, and proactive, consistently pushed me across every aspect of the application—from essays and overall strategy to interview preparation—while making herself readily available via email, text, and calls. Her feedback was always timely, thoughtful, and actionable, and her proactive guidance played a key role in helping me navigate the process with confidence. Beyond her expertise, Sharon’s warm and cheerful personality made the experience both supportive and motivating. I was admitted to four M7s and two T10s including HSW. I’m deeply grateful for her guidance and would not have been admitted to my top-choice program without her help. I highly highly recommend her services!

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Working with Melissa was an extremely positive experience. From day one, she was both refreshingly honest and genuinely encouraging, laying out a clear, practical framework for what I needed to think through and the concrete steps I needed to take throughout the application process.

Coming from a non-business background, I was especially grateful for how thoughtfully she helped me shape my story and bring coherence to the many different threads of my experience. She has a remarkable ability to identify what truly matters, ask the right questions, and help you articulate your narrative with clarity and confidence.

What could easily have been an overwhelming and stressful process felt, thanks to her guidance, surprisingly energising and even optimistic. I’m incredibly grateful for her insight, honesty, and steady encouragement, and I’m thrilled to say that with her support, I was accepted to INSEAD.

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Working with Heidi Hillis was one of the best decisions I made during the MBA application process. From the very first conversation, it was clear that she genuinely cared about me as a person, not just as an applicant.

Heidi is an exceptional listener. She took the time to deeply understand my background, my values, and where I wanted to go, and then helped me translate that into applications that felt honest and grounded. She challenged me when needed, pushed me to be clearer and more reflective, and consistently gave feedback that made my writing and thinking stronger. I never felt rushed, boxed into a template, or steered toward someone else’s version of success.

What truly sets Heidi apart is the trust she builds. Throughout the process, she was a steady and calming presence, part admissions consultant, part career coach, and part sounding board. She inspired real confidence in me, both in my applications and in myself, and helped me show up authentically in a high-stakes process.

I cannot recommend Heidi highly enough. The experience was absolutely worth it, and I am deeply grateful for her guidance and support.

She helped me get into all three of my applied schools (HBS, GSB, Berkeley).

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After speaking with seven consultants, I decided to work with Heidi based on an instant connection around how to structure my application, as well as strong recommendations from coworkers.

As a candidate with a traditional background, I was looking for a way to stand out from my peers. Heidi helped me articulate my story in ways I had not previously considered. She is incredibly responsive and a true thought partner, taking the time to deeply discuss how best to present my candidacy, rather than focusing on surface-level grammar edits, which I have heart to be common with other consultants from peers.

Heidi’s interview preparation was also outstanding. The mock interviews she conducted were nearly identical to my actual interviews, which made the real experience feel much easier as I was adequately prepared.

As an aside, I had previously applied to HBS and was rejected, and I genuinely believe Heidi was the difference-maker this time.

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Strengths:

See Review

Would make the product better:

N/A

Heidi’s support was instrumental to the success of my business school applications. Two things worth highlighting:

1. Heidi was incredibly dedicated to my personal story. She helped me uncover unique, impactful experiences that I would have overlooked on my own, bringing a level of depth to my essays that made them truly stand out.
2. Despite having gaps in my profile such as low GPA and average GMAT, Heidi never discouraged me from aiming for top-tier schools. Instead, she worked tirelessly to pivot the focus toward my strengths. I am deeply grateful for her belief in my potential and her relentless work ethic.

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I chose Heidi based on glowing recommendations from peers who had gone through the process, and it has made all the difference! All in all, working with her throughout my MBA admissions process was an incredibly positive and transformative experience. She consistently went above and beyond to guide me, challenge me, and help me present the best version of myself.

Above all, Heidi encouraged me to dream big and have faith in my capabilities. During moments of self-doubt or when I considered completely changing course, she reminded me why I was excited about my goals in the first place. Her ability to keep me grounded and focused was invaluable.

Heidi also spent significant time helping me clarify my career vision. She provided a structured approach to researching roles and industries, which required me to think deeply about my passions and how they translate into tangible career paths. Her guidance on reaching out to alumni and building connections was a particularly helpful sequence that strengthened my understanding of potential opportunities.

Coming from a traditional consulting background, I worried about standing out. Heidi was instrumental in brainstorming ways to make my story unique and authentic. She pushed me to think creatively and tailor my narrative so that it reflected my individuality rather than blending into a common profile.

Finally, Heidi provided a clear roadmap for the entire application process. We began by focusing on Stanford, which made sense given my goals, and used that as a foundation before moving on to other schools. This structured approach kept me organized and ensured that each application built on the strengths of the previous one.

To anyone on the fence about working with a consultant, I could not recommend Heidi enough - her depth of expertise having been in the industry for so long (and on both sides), creativity, and unwavering support made a daunting process feel manageable and even exciting! Heidi has made all the difference, and I will miss our conversations!

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I chose Heidi based on strong recommendations, and she exceeded my expectations from the very beginning. With an unpredictable work schedule, I needed to complete much of the preparation early, and she was incredibly flexible and responsive—diving straight into life story reflection, career positioning, resume work, and essays.

Coming from a traditional background, I was concerned about differentiation, but Heidi helped me identify and articulate unique aspects of my profile through extracurriculars, career goals, and cohesive storytelling. Her ability to synthesize ideas and uncover a clear narrative during brainstorming sessions was invaluable. Her feedback is candid, sharp, and highly effective, and the final essays reflected a level of clarity and polish I wouldn’t have achieved on my own.

Interview preparation was equally strong, with thoughtful, application-specific questions that closely aligned with what I encountered in real interviews. I was fortunate to have a very successful application cycle and highly recommend Heidi to anyone seeking a strategic, honest, and invested MBA consultant.

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Strengths:

Fortuna Admissions is an excellent choice for MBA coaching. I connected with Judith initially who connected me with Sharon and Catherine and my conversations with all of them were extremely fuitful, productive, and informative. I felt I gained a deeper understanding of the application process and requirements just through my 30 minutes to 1 hour conversations with them.

Catherine is an incredible MBA coach, and I truly could not have asked for a better experience. She takes the time to patiently listen to her clients’ stories and genuinely get to know them. Catherine provided me with thoughtful, constructive feedback on my essays and helped me develop compelling narratives using anecdotes from my personal life that I hadn’t realized could be so impactful.

Having her review my documents, essays, and written communications was extremely reassuring. I always knew she would give everything a thorough review and offer insightful comments and edits when needed. She guided me through every step of the MBA application process and made what could have been an overwhelming experience feel manageable and well-organized. She was also consistently quick to respond to emails, which was especially valuable when working under tight deadlines.

Overall, I had a wonderful experience working with Catherine, and I would highly recommend her to anyone seeking MBA counseling. Thank you Catherine for all your help!

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Strengths:

What I really liked was that Emma would leverage the advice of other coaches who have experiences at certain schools to help me with my application. Eg. for my CBS interview, I had a prep session with one of the coaches who used to be on the CBS AdCom.

Would make the product better:

Nothing, Emma is absolutely incredible and I would recommend her to anyone who is looking to get into their dream school.

Emma was the only reason someone like me, with a below-average GMAT score, received offers from Columbia, INSEAD, LBS, and IESE. A friend recommended Emma to me, as she had helped him gain admission to top business schools in Europe, so I had high expectations. However, Emma overwhelmingly exceeded them. From the first call, she was positive, supportive, and attentive. As someone with a below-average score applying to top schools in Europe and M7 schools in the US, I was very nervous about my chances. Emma consistently focused on highlighting the strengths of my profile.

Her attention to detail, quick responses, and calm demeanour made a huge difference to my experience. Her ability to take what I had written on the page and help craft a cohesive, powerful story is truly remarkable. Most valuable of all was her insight into how admissions committees think when reviewing applications—this was incredibly helpful when shaping my narrative and essays. She helped me realise there is far more to an application than a GMAT score.

As mentioned, because of my below-average GMAT, I was hesitant to even apply to Columbia and didn’t think I would get an interview. To have received a direct admit offer is entirely down to Emma—she is absolutely incredible. Admissions consultants can be expensive, but Emma is 100% worth it. She is extremely dedicated and makes every client feel genuinely valued. I always looked forward to our calls because she is such a kind, genuine person, and I fully intend to stay in touch long after my admissions journey.

In conclusion, like the hundreds of other glowing reviews of Emma, I want to echo that she really is a miracle worker—and, in my view, the best MBA consultant in the world.

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I had a fantastic experience working with Michel Belden from Fortuna! She served as my dedicated advisor over the past 6 months and was instrumental in me getting admitted to 4 out of the 5 M7 schools that I applied to. I am strongly of the opinion that I would not have seen this level of success without her!

We worked together through the entire admissions process including: crafting my career vision/why MBA story, tailoring my resume to business schools, preparing my recommenders for their letters, writing my essays and short answer questions, and preparing for interviews. Michel was truly amazing in all aspects of the process! In particular I thought she was very helpful in crafting my MBA story and revising my essays. During our conversations, she was incredibly effective at asking me the right questions to uncover stories from my past that highlighted my best qualities and ensured my strengths really shined in my applications. She also has an uncanny ability make edits to an essay and bring it from 700 words down to 400 words without losing the overall meaning of the content.

Michel was a fantastic person to work with. She was supportive and available throughout the entire process. I could not be happier to have worked with her. I would recommend her to anyone who is trying to get into a top business school - I promise you that it is worth it!

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