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# Advertisers are often criticized for their unscrupulous

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Senior Manager
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10 Oct 2006, 18:55
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Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentration on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have benn because they morally disapproved of publishing salicious material.

Which of the following, if true, would most strenghthen the arguement?

b. Some advertisers switched from family newspapers to advertise in the changed publication.
c. The advertisers expected their product sales to increase if they stayed with the change publication, but to decrease if they withdrew.
d. People who generally read family newspapers are not likely to buyu newspapers that concentrate on sex and violence.
e. it was expected that the changed publication would appeal principally to those in a different income group.

Last edited by faifai0714 on 10 Oct 2006, 19:20, edited 1 time in total.

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10 Oct 2006, 19:19
Straight C.

Advertisers withdrew ads from the publication even though they expected to suffer a financial loss. Only motivation - moral steadfastness. Certainly strengthens argument.

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10 Oct 2006, 20:15
I agree. C is my answer too.
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11 Oct 2006, 06:42
easy one. C is the answer
The advertisers have opportunity to increase revenue but they ignored it ---> it must be because they take moral issues into consideration.

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11 Oct 2006, 06:53
Come on guys, isn't C a classic "180?"

I`ll go against the grain and choose (A) here. This supports the argument that some advertisers switched for moral reasons.

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11 Oct 2006, 06:58
GMATT73 wrote:
Come on guys, isn't C a classic "180?"

I`ll go against the grain and choose (A) here. This supports the argument that some advertisers switched for moral reasons.

They could have shifted to family newspapers purely for business reasons. May be to continue to target that particular segment of customers and not the new readership to which the newspaper has turned. In that case, how is it strengthening?
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11 Oct 2006, 07:05
ak_idc wrote:
GMATT73 wrote:
Come on guys, isn't C a classic "180?"

I`ll go against the grain and choose (A) here. This supports the argument that some advertisers switched for moral reasons.

They could have shifted to family newspapers purely for business reasons. May be to continue to target that particular segment of customers and not the new readership to which the newspaper has turned. In that case, how is it strengthening?

I concur!

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11 Oct 2006, 07:11
ak_idc wrote:
GMATT73 wrote:
Come on guys, isn't C a classic "180?"

I`ll go against the grain and choose (A) here. This supports the argument that some advertisers switched for moral reasons.

They could have shifted to family newspapers purely for business reasons. May be to continue to target that particular segment of customers and not the new readership to which the newspaper has turned. In that case, how is it strengthening?

But isn't the argument focused on the advertisers that withdrew from the revised publications?

Last edited by GMATT73 on 11 Oct 2006, 07:47, edited 1 time in total.

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11 Oct 2006, 07:44
GMATT73 wrote:
ak_idc wrote:
GMATT73 wrote:
Come on guys, isn't C a classic "180?"

I`ll go against the grain and choose (A) here. This supports the argument that some advertisers switched for moral reasons.

They could have shifted to family newspapers purely for business reasons. May be to continue to target that particular segment of customers and not the new readership to which the newspaper has turned. In that case, how is it strengthening?

By insn't the argument focused on the advertisers that withdrew from the revised publications?

yep...from A, the reason for their withdrawal is not clear
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11 Oct 2006, 09:49
The OA is C.

Like most of you have been saying, the advertisers withdrew their ads for moral reasons, not financial reasons. Hence the answer is C.

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11 Oct 2006, 19:37
C 2

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11 Oct 2006, 19:37
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# Advertisers are often criticized for their unscrupulous

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