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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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jyotsnasarabu wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?


(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.


Source: LSAT


Official Explanation



The suppressed premise in this argument is that by emphasizing moral considerations and withdrawing their advertisements the advertisers hurt themselves financially, or at least did not gain by it. To strengthen the argument, we need to show that this assumption is true. Choice (C) implies that this is the case by stating that the advertisers expected to lose sales if they withdrew their advertisements. Hence the answer is (C).
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

Since the advertisers withdrew even when they knew their product sales would increase if they stayed, they surely had moral reasons, supporting the argument. No?
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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sujayb wrote:
C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

Since the advertisers withdrew even when they knew their product sales would increase if they stayed, they surely had moral reasons, supporting the argument. No?


I picked A. But your explanation proves C provides a better reason than A.
C is a better choice
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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jyotsnasarabu wrote:
10. Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.


Yup the answer is C.
First we will have to find the Assumption. The assumption here is that Advertisers switched their ads. only on the basis of morality though it would impact their product sales.

Only option C seconds that..
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
(A) The advertisers switched their advertisements to other family newspapers. INCORRECT this statement does not give us any information about the reason for switching (neither financial nor moral)
(B) Some advertisers switched from family newspapers to advertise in the changed publication. INCORRECT unrelated - we are not concerned about other advertisers
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew. CORRECT if advertisers were not concerned financially then they must be morally motivated
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence. - INCORRECT readers are irrelevant to the argument
(E) It was expected that the changed publication would appeal principally to those in a different income group. INCORRECT income groups is irrelevant information
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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vineetgupta wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.

Please give reasons for ur choice....


A is caused only by B and C.
Conclusion: A was caused by B.
Assumption or strength: We know that C was not present OR C definitely didn't cause A this time.

Likewise:
Advertisers are motivated by MORAL and MONEY.
Conclusion: Advertisers withdrew from publication because they were morally motivated.

Attack: Why it can't be MONEY?
Answer to attack: Because, they would have most certainly earned more money had they chosen to advertise in the new publication. Yet, they didn't choose to advertise in new publication. Thus, the only remaining factor is moral that must have dictated their decision.

Ans: "C"
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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Straight C. If the advertisers are switching despite knowing that they will lose though then it means that moral consideration plays a factor in the decision making of some advertisers.

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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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souvik101990 wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.



Close call between A and C

For A, advertisers could have switched for better profits at other family newspapers

For C, they withdrew even though there was an expected profit


Hence, Answer C
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants.
There is evidence, however, that some advertisers are motivated by moral as well as financial considerations.
A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership.

Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.
>> There can be other reasons to move out such as profit was less, new audiences were not receptive, etc.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
>> Not relevant.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
>> Now that's a big sacrifice :) even though there was higher profit they opted to move out. Makes it better than A.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
>>Opposite of what v r looking for.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
>> Not relevant.
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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Agree with the Answer C.

The publishers withdrew at the cost of their own sales- even when they expected to increase the sales. Clearly this idea point that publishers do not mind sales, but mind about publishing salacious materials.

Nice wording. I fell for the wording in the option C.

souvik101990 wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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IMO the key confusing phrase was "moral as well as financial considerations". Here the financial considerations could be anything: profit or loss. Morality, however, is most likely to be interpreted as virtuous. It's difficult from the phrase above to conclude that financial loss would be overlooked for a higher moral benefit. This makes "C" a difficult choice, if not straight choice, and some eliminations need to be employed.

Had the phrase been" moral considerations, regardless of financial positions", "C" would have been the direct choice...
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
jyotsnasarabu wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.

Source: LSAT


"there is evidence ... some advertisers are motivated by moral as well as financial considerations." They're trying to be nice, and tip you off to the possible alternative explanation for why the advertisers would switch publications. Answer choice (C) suggests that the advertisers ignored their financial considerations, thus supporting the explanation that the advertisers switched for moral considerations.

Let's look at the incorrect answer choices:

(A) doesn't explain why! Maybe their financial considerations would prompt them to advertise in a family newspaper. We just don't know why they would want to stay with a family newspaper.
(B) fails to explain why just like answer choice (A).
(D) undermines the argument by providing a financial consideration to be aware of.
(E) undermines the argument by providing a financial consideration to be aware of.
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
sujayb wrote:
C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

Since the advertisers withdrew even when they knew their product sales would increase if they stayed, they surely had moral reasons, supporting the argument. No?


Most sensible explanation. Made me learn why 'A' is wrong and 'C' is correct. Taught to read the options to its correct interpretation.
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
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Bunuel wrote:
jyotsnasarabu wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?


(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.


Source: LSAT


Official Explanation



The suppressed premise in this argument is that by emphasizing moral considerations and withdrawing their advertisements the advertisers hurt themselves financially, or at least did not gain by it. To strengthen the argument, we need to show that this assumption is true. Choice (C) implies that this is the case by stating that the advertisers expected to lose sales if they withdrew their advertisements. Hence the answer is (C).


I was stuck between C & E tho. Agreed with you that C makes the assumption stronger by stating that they are willing to sacrifice lose in sales just because it's not morally accepted by the advertisers. But also remember that they are also "motivated by [moral] as well as financial considerations". The last sentence mentions that they care morally. How about the "financial considerations"? C would literally says that they give zero care about financial, which omit the "financial considerations" part!
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Re: Advertisers are often criticized for their unscrupulous manipulation [#permalink]
In my opinion, the argument is - " There is evidence, however, that some advertisers are motivated by moral as well as financial considerations" . So Motivation = $ + morals.
Option C leads to: Morals > $
However Option A balances both morals and $. So shouldn't A be the answer?
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