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| FROM Kellogg MBA Blog: Bringing my education to life at the Kellogg Business Design Challenge |
![]() One of my favorite experiences at Kellogg to date was participating in the recently completed Kellogg Business Design Challenge hosted by the IDEA club. As a MMM student and someone interested in pursuing a career in design and innovation, signing up was a no brainer. But the experience far exceeded my expectations thanks to the real-world problem my team got to solve, the friendships I made and the lessons I learned. The problem we were presented by our client, Scotch, was to use a human-centered approach to identify an opportunity in the elementary/middle school education market that delivered a social value proposition. Through extensive in-field research and interviews across various stakeholders, we found such an opportunity among teachers, who faced a couple challenges when decorating their classrooms. We learned that not only do teachers spend a tremendous amount of money out of pocket to decorate, but some of the supplies they buy for this purpose don’t deliver when it comes to quality. To solve both parts of this problem, we developed a solution called “Scotch Sticks up for Teachers,” which featured both a new product line and a donation program. It was really gratifying to present this solution to the client and hear that it was feasible with existing technology and partnerships, and that the idea was big enough in terms of the “size of the prize” to be financially viable for the Scotch brand. We also heard from countless teachers how thrilled they would be if such a product and program existed, which was incredibly validating. Beyond solving the problem, I couldn’t have had a better experience with my team: Elsa Augustine, JP Tucker, Jeff Kwong and Adam Slabowski. Coming together at the beginning of the quarter, it was the first time any of us had worked together, and for some, the first time we’d met! While this uncertainty initially made me nervous, I quickly realized that everyone brought a passion for the challenge and commitment to the team that was truly impressive. We instantly bonded over our common cause. Thanks to our great dynamic, we’ve already reconvened at a local watering hole a couple times to catch up, and we’re actively planning for our next design competition appearance. Finally, as if the great project outcome and amazing friendships weren’t enough, I also learned a ton. I’m a true believer in the user-centered design process, as I’ve seen it lead to some really fascinating insights and innovative solutions when applied thoughtfully and effectively. Thanks to the awesome organization of the KBDC program and multiple practical workshops on the process led by design professionals from firms across Chicago, everyone who participated was able to learn these design process best practices. We also got tremendous support and feedback from the second year organizers, had a chance to review our interim solution with the client (who made a special trip in from Minnesota), and were judged during the final presentation by an all-star cast of industry professionals from IDEO and IA Collaborative, who provided invaluable feedback. In short, I can’t say enough good things about my experience with the Kellogg Business Design Challenge and the learnings and friendships it fostered. I would highly recommend it to anyone interested in design and innovation at Kellogg! Filed under: Academics, Business Insight, Career, Student Life Tagged: challenge, competition, Design, design innovation, IDEA, Kellogg Business Design Challenge, MMM |
| FROM Kellogg MBA Blog: Round 2 application deadline is two weeks away |
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This is a friendly reminder that our deadline for Full-Time Round 2 applications is quickly approaching. To be considered for Round 2, please submit all application materials by 5 p.m. (CT) on Wednesday, Jan. 7. If you submit your application for Round 2, you will receive your admissions decision on March 25. For those of you who are still putting your application components together, you may be interested in two previous blog series by Beth Tidmarsh, director of admissions for full-time programs at Kellogg. Topics included in her “Tips for applying” series were: Topics included in her “How applicants are assessed” series were: If you are interested in applying as part of Round 3 at Kellogg, please take note of these key dates: ROUND 3 Deadline – April 1, 2015 Decision date – May 13, 2015 If you have any questions about Kellogg’s deadlines or the application process, please do not hesitate to contact us. Sincerely, The Kellogg Admissions Team 847.491.3308 | [email protected] Filed under: Admissions Tagged: admissions deadline, application, application materials |
| FROM Kellogg MBA Blog: ‘The best decision I’ve ever made’ |
![]() ![]() I graduated from Kellogg’s One-Year Full-Time program in June, and having been in the work world for six months, I look back and can honestly say choosing Kellogg and the 1Y program was the best decision I’ve ever made. Kellogg was the ultimate life experience. It equipped me with top-tier management education and training alongside some of the smartest business students in the world. In addition, it afforded me everything I could hope for in terms of the social experience and networking opportunities. The 1Y program was the perfect choice given my undergraduate business degree, and it enabled me to quickly transition to an operating role at Uber in Chicago. Having gone to Kellogg with my CPA and investment banking experience, I rounded out my background by focusing on advanced electives in entrepreneurship, management, and strategy. I gravitated toward the idea of being in a small, tight-knit program of 100 plus students, while at the same time taking classes, being in clubs, traveling and having fun with all the other full-time MBA’s. My favorite memories from Kellogg include enduring the rigor of my business strategy class and the highs and lows of New Venture Discovery, serving on the Day At Kellogg Executive Committee, going on KWEST Panama, winning an MBA basketball tournament in Las Vegas (pictured above) and mentoring grade-school students at a Catholic school on the South Side of Chicago. For prospective MBA students and others interested in learning about Kellogg, I’d encourage you to consider first and foremost whether Kellogg is the right fit. Kellogg’s culture is unique. There’s something about it that’s hard to describe, it’s something intangible that you either feel aligned with or you don’t. In deciding which program, you should consider your educational background and experience, what you want out of your time at Kellogg and your career goals immediately after school. From my perspective, the 1Y program is a no brainer if you did business undergrad and have a clear career vision. It’s also important to consider how much you need or want an internship, how much you value the extra quarters of academics and what you’re looking for from a pure social experience. Keep in mind that the opportunity cost of two years is increasing, and networking doesn’t stop at graduation. Kellogg and the 1Y program are not for everyone, but I am a huge advocate of both. I couldn’t feel more confident in the decisions I’ve made, where I’m at with my career, and what lies ahead both professionally and in life! Patrick is currently an Operations and Logistics Manager at Uber Chicago. Prior to Kellogg, Patrick worked at Pagemill Partners, a boutique technology focused investment bank in Palo Alto. He started his career at Ernst & Young. Filed under: Academics, Career, Student Life Tagged: 1Y, alumni, community, culture, dak, day at kellogg, kellogg community, kwest, One-year, One-Year MBA Program |
| FROM Kellogg MBA Blog: 90% of all analysis is prep time |
![]() First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here. We spent a lot of time in our statistics class on regressions. A regression is simply the measure of the relation between the mean value of the output or ‘y’ variable and the value of input variables. It is the ability to predict a value for ‘y’ given the values of certain ‘x’. For any regression, we go through the following steps – 1. Think of a model of y. Let’s say we are attempting to predict the health of a person. We need to first think of all the factors that result in good health. So, f(good health) = f(good diet) + f(exercise) + f(sleep) + f(collection of other minor variables or noise) It is important to get the important factors in this model so as to guard against omitted variable bias or OVB. 2. Sort out causality. We then think about whether the relationship is cause-and-effect. This deserves a blog post in itself as this “identification” error is rampant across many studies. Here, we could argue that, largely, good health is caused by behavior. That said, we are probably missing genetic predisposition to good health. That is an example of a variable that should go into the equation because it is a sure shot source of OVB 3. Clean your data. Now it is time to examine the data we have. Look at trends and outliers. 4. Match the data to the theory to see if you have the right variables. This is when we check if we have data for diet, exercise, sleep and genetics as we’re trying to predict the average health of a patient. We also need to check if we have a good proxy of average health – e.g. number of doctor visits per year. 5. Check for “action” in the key variables. Next, we need to make sure that variables like diet, exercise, etc., have enough variation. Without variation, it is impossible to link movement in the variables with movement in the output. 6. Briefly examine a simple model. Run a first regression with a simple model and check for relationships and significance (or level of confidence in our relationships) 7. Settle on an empirical method. Are we assuming a linear relationship? Is there any chance an improvement in health or exercise or sleep could result in a percentage change in health? 8. Check for multicollinearity and heteroskedasticity. These are big words. Multicollinearity is simply checking for whether x variables in the model are correlated. For example, are good diet and exercise correlated? If everyone who has a good diet also exercises a certain amount, perhaps we could just include one of the two. The key here is to understand multicollinearity doesn’t change the outcome. It just messes with the standard errors of prediction. So, definitely important to check but no need to panic. Heteroskedasticity, on the other hand, is a check for whether we have the right empirical model. I won’t go into depth here but this is a quick check to see if there is a pattern in the residuals or unexplained factors in the regression. 9. Check for robustness. The robustness check is an interesting check – it involves removing variables or groups of variables to see if they make a difference to the output. For example, one check would be to remove sleep from the regression and see if it makes a difference. If it doesn’t, we can safely take it out. The idea here is to use as few variables as necessary to check for whether there is a relationship between the variables and the output. 10. Run the final regression and interpret your results. (Note: We have intentionally not discussed the R-squared of the regression. The R-squared isn’t a good predictor of regression accuracy especially in models where future trends aren’t likely to mirror historical trends. Low R-squared models in very hard-to-predict situations can still tell us a lot.) Sorry for the long drawn statistics lesson. Now for what I find most interesting – step 10 or running that final regression is a 10 second task followed by a few minutes interpreting the result. So, 90% or more of the time we’ve spent on the analysis has been preparing the data for regression. I find that analogous to all of life’s great processes – 90% of most great processes is indeed prep time. Rohan Rajiv is a first-year student in Kellogg’s Full-Time Two-Year Program. Prior to Kellogg he worked at a-connect serving clients on consulting projects across 14 countries in Europe, Asia, Australia and South America. He blogs a learning every day, including his MBA Learnings series, on www.ALearningaDay.com. Filed under: Academics, Business Insight Tagged: business, MBA Learnings, Two-Year, Two-Year MBA Program |
| FROM Kellogg MBA Blog: Professor, alum named to Crain’s Chicago Business’ 40 under 40 |
![]() Clinical Assistant Professor of Innovation & Entrepreneurship David Schonthal ’09 was recently recognized as one of Crain’s Chicago Business’ “40 under 40.” Schonthal, along with Kellogg alumni Andrew Cittadine ’98 and Steven Collens ’01, formed MATTER, an incubator designed to help innovators navigate the byzantine, convoluted path medical devices must take to market. Schonthal told Crain’s that the idea to create a local health-tech incubator came from a simple thought: “Why can’t we do cool stuff in Chicago?” Hear more from Schonthal about the project at Crain’s Chicago Business. Filed under: Academics, Business Insight, Career Tagged: alumni, entrepreneurship, faculty, Innovation, thought leadership |
Success stories and strategies from high-scoring candidates.