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14 Aug 2019, 02:07
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E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
60% (02:08) correct
40%
(02:25)
wrong
based on 146
sessions
History
Date
Time
Result
Not Attempted Yet
Consultant: Advertising in videos purchased for download has shown promise as a way to activate consumers with a specific product message. Because the long-term impact on brand perception have yet not been shown, however, I do not recommend its use at this time.
Client: Your position is inconsistent with your usual practice. You suggest many forms of advertising that have a potential negative brand impact, so concern about long-term brand impact cannot be the real reason you will not recommend this form of advertising.
The client's argument is flawed because it fails to consider that
A. in the long-term, downloaded videos might have a negative effect on perceptions of a company's brand
B. it is possible that the consultant does not believe that advertisements in downloaded videos have been conclusively shown to be effective
C. if the client does not advertise in any medium, his product may lose its position in the market
D. the long-term impact on brand perception of an advertisement can take some time to manifest itself
E. known risks can be weighed against known benefits, but unknown risks cannot
Client: Your position is inconsistent with your usual practice. You suggest many forms of advertising that have a potential negative brand impact, so concern about long-term brand impact cannot be the real reason you will not recommend this form of advertising.
The client's argument is flawed because it fails to consider that
A. in the long-term, downloaded videos might have a negative effect on perceptions of a company's brand
B. it is possible that the consultant does not believe that advertisements in downloaded videos have been conclusively shown to be effective
C. if the client does not advertise in any medium, his product may lose its position in the market
D. the long-term impact on brand perception of an advertisement can take some time to manifest itself
E. known risks can be weighed against known benefits, but unknown risks cannot
19 Aug 2019, 10:37
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I have no idea what "activate consumers with a specific product message" could mean. That's just jargon. It might mean something to the writer, but it won't mean much to most readers. Real GMAT CR questions are never written this way (nor do they have subject-verb errors in them).
The language in a question like this needs to be precise for the right answer to make any logical sense. If answer E is supposed to be correct, it's because when the Consultant cautions against video advertising, it's because the risk is "unknown", but when she has recommended other negative-impact advertising in the past, the risk was "known". If that were true, the Consultant's current advice could be consistent with her past advice. But the only thing we know about her earlier recommendations is that they had "potential negative brand impact". There's nothing about the word "potential" that suggests the impact was "known".
So I don't think the logic of the question is sound, and the writing is unlike that in any real GMAT CR question. What is the source?
The language in a question like this needs to be precise for the right answer to make any logical sense. If answer E is supposed to be correct, it's because when the Consultant cautions against video advertising, it's because the risk is "unknown", but when she has recommended other negative-impact advertising in the past, the risk was "known". If that were true, the Consultant's current advice could be consistent with her past advice. But the only thing we know about her earlier recommendations is that they had "potential negative brand impact". There's nothing about the word "potential" that suggests the impact was "known".
So I don't think the logic of the question is sound, and the writing is unlike that in any real GMAT CR question. What is the source?
19 Aug 2019, 23:47
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Bunuel
Consultant: Advertising in videos purchased for download has shown promise as a way to activate consumers with a specific product message. Because the long-term impact on brand perception have yet not been shown, however, I do not recommend its use at this time.
Client: Your position is inconsistent with your usual practice. You suggest many forms of advertising that have a potential negative brand impact, so concern about long-term brand impact cannot be the real reason you will not recommend this form of advertising.
The client's argument is flawed because it fails to consider that
A. in the long-term, downloaded videos might have a negative effect on perceptions of a company's brand
B. it is possible that the consultant does not believe that advertisements in downloaded videos have been conclusively shown to be effective
C. if the client does not advertise in any medium, his product may lose its position in the market
D. the long-term impact on brand perception of an advertisement can take some time to manifest itself
E. known risks can be weighed against known benefits, but unknown risks cannot
Client: Your position is inconsistent with your usual practice. You suggest many forms of advertising that have a potential negative brand impact, so concern about long-term brand impact cannot be the real reason you will not recommend this form of advertising.
The client's argument is flawed because it fails to consider that
A. in the long-term, downloaded videos might have a negative effect on perceptions of a company's brand
B. it is possible that the consultant does not believe that advertisements in downloaded videos have been conclusively shown to be effective
C. if the client does not advertise in any medium, his product may lose its position in the market
D. the long-term impact on brand perception of an advertisement can take some time to manifest itself
E. known risks can be weighed against known benefits, but unknown risks cannot
OFFICIAL EXPLANATION:
Reading the question: the substance of this question is to keep track of the points of view and then critique the latter one. The consultant says, roughly, that advertising in videos has shown promise, but we don't recommend it. The client says, roughly, you recommend other things like this, so that can't be right.
Creating a filter: Term matching works here. The client is equating "many forms of advertising that have a potential brand impact" with the subject of their discussion, "advertising in videos purchased for download." But these terms are not quite the same, and, quite possibly, there is a significant difference between these two forms of advertising.
Applying the filter: We'll go out of order. Choice (B) doesn't compare the types of advertising or discuss brand impact, so it's out. Same for choice (C). Choices (A) and (D) are inconsistent with the prompt. They both state something that has already been stated or implied by the consultant and acknowledged by the client. We are left with (E). Can we find grounding in (E)? In this case, the "known risks" are the bad brand ads the consultant has suggested in the past and which the client is bringing up. "Unknown risks" are the bad brand from advertising in videos purchased for download. The client is equating these two things, whereas the consultant is distinguishing them. In fact, (E) fulfilled our prediction, since it touched on the difference we came up with in term matching.
Logical proof: We can apply the negation test to choice (E). If we accept the negation of (E) as fact, then the known risks and the unknown risks could be weighed against each other. In that case, the two types of ads would be comparable, and the client wouldn't be making a mistake at all.
The correct answer is (E).
Source: GMAT Free
