Bunuel
A leading streaming service company has introduced a new pricing tier that allows users to watch shows and movies with advertisements at a reduced cost. The company is concerned that this cheaper ad-supported tier might lead to a significant decline in subscriptions to its more expensive, ad-free service. To mitigate this, the company plans to restrict access to its most popular original content exclusively to subscribers of the ad-free tier.
The company's plan assumes that:
(A) Subscribers primarily choose the ad-free tier to avoid advertisements, not necessarily for exclusive content.
(B) The availability of popular original content will be a decisive factor for many users when choosing between the ad-supported and ad-free tiers.
(C) The reduced cost of the ad-supported tier will not significantly increase the total number of subscribers to the streaming service.
(D) Most current subscribers to the ad-supported tier do not consider the price difference between the two tiers to be prohibitively large.
(E) Other streaming services do not offer their premium content to subscribers of their lower-priced, ad-supported plans.
Analysing Options:
(A) Subscribers primarily choose the ad-free tier to avoid advertisements, not necessarily for exclusive content.
- This choice suggests that avoiding ads is the main reason for choosing the ad-free tier. However, the company's plan to offer exclusive content implies that they believe content is also a significant factor. Therefore, this option doesn't align with the plan's focus.
(B) The availability of popular original content will be a decisive factor for many users when choosing between the ad-supported and ad-free tiers.
- This assumption is directly aligned with the company's plan. The plan hinges on the belief that restricting popular original content to the ad-free tier will persuade users to maintain or opt for the ad-free subscription, despite the cheaper option.
(C) The reduced cost of the ad-supported tier will not significantly increase the total number of subscribers to the streaming service.
- This choice focuses on the overall subscriber numbers, not on the preference between tiers. The company is more concerned about the distribution between the ad-supported and ad-free tiers.
(D) Most current subscribers to the ad-supported tier do not consider the price difference between the two tiers to be prohibitively large.
- This choice suggests that users are indifferent to the price difference, which doesn't address the concern about content exclusivity driving subscriptions to the ad-free tier.
(E) Other streaming services do not offer their premium content to subscribers of their lower-priced, ad-supported plans.
- While this may influence competitive strategy, it doesn't directly address the assumption about user preferences for the company's own tiers.
Conclusion: The correct assumption is (B), as it directly supports the company's plan by emphasizing the importance of exclusive content in influencing user choice between the ad-supported and ad-free tiers.