AWA Score: 5.5 out of 6
Coherence and connectivity: 5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 4.5/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4.5/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
Good Luck
Ravin25
"Last year, The Maverick Spa advertised on our printed directory and saw its business increase by 15 percent over the
previous year's revenue. This success reflects how all businesses can use our directory to make their business more profitable.
The argument claims that increase in the revenue of The Maverick Spa after it advertised on local directory reflects how all businesses can use the directory to make their businesses more profitable. Stated in this way, the argument fails to mention several key factors on the basis of which it can be evaluated. The argument is based on various unwarranted assumptions for which there are no clear evidences. Thus, the argument is rather weak, unconvincing and has several flaws.
First, the argument assumes that increase in revenue means increase in profits for the businesses. Although revenue of The Maverick Spa increase by 15% over the previous year's revenue, there is no surety that revenue led to increase in profits. It is possible that increase in revenue was cut of by proportionate increase in costs of business operations and net effect was zero. The argument would have been considerably strengthened if it had clearly mentioned the relationship between revenue and profits.
Second, the argument assumes that advertisement on directory was the only reason for the increase in revenue of The Maverick Spa. Yes, advertisement on directory can be a reason for increase in the revenue but there can be other reasons also such as increase in market share, introduction of new line of product, new patent acquired ,increase in customer satisfaction etc. However, the argument fails to consider these possibilities and makes a unqualified conclusion on the basis of a questionable premise.
Finally, the argument assumes that what worked for The Maverick Spa will work for other organizations. However, each and every organization has different needs, ways of operations and budget. What worked for Apple may not work for Facebook. What if advertisements were too costly and was not within the budget of company that desired to be advertised ? Without any satisfactory answer to above question, conclusion is mere a imaginary situation.
In summary, the argument suffers from many flaws and therefore, is implausible. The argument would have been considerably strengthened if it had clearly mentioned how advertisement in local directory increased revenue of The Maverick Spa and how all other business needs can be fulfilled via advertisement on directory. Without the above information, the argument remains unsubstantiated and open to debate.