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12 Jul 2020, 10:32
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waihoe520
"Associated with purchasing a particular product" modifies "performance risk," not "perception."
I'm not sure why you would ignore these prepositional phrases -- I'm guessing that you picked up a weird habit on SC and decided to apply it to RC? The author is describing perceived performance risks with regards to a particular product, not the ability of consumers to perceive things in general.
I hope this helps!
27 Aug 2020, 01:42
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OE
Q1. According to the passage, the studies referred to in line 12 reported which of the following about the effect of price on consumers’ perception of the performance risk associated with a new product?
A. Although most consumers regard price as an important factor, their perception of the performance risk associated with a new product is ultimately determined by the manufacturer’s reputation.
B. Price interacts with the presentation of an advertised message to affect perceived performance risk.
C. Price does not significantly affect consumers’ perception of the performance risk associated with a new product.
D. Consumers tend to regard price as more important than the manufacturer’s credibility when they are buying from that manufacturer for the first time.
E. Consumers are generally less concerned about a new product’s performance risk when that product is relatively expensive.
Supporting ideas
The question asks about information explicitly provided in the passage. The first paragraph explains that there are conflicting findings in the research about how the price of a product affects a consumer’s perception of the performance risk of that product. Some studies have found that higher priced products reduce the perception of performance risk. The other studies referred to in line 12, however, have found little or no connection between price and perceived performance risk.
A. The passage does not mention that these studies consider the manufacturer’s reputation.
B. The passage does not mention that these studies consider advertising messages.
C. Correct. The passage indicates that these studies have found little or no connection between relative price and consumers’ perception of performance risk.
D. The passage does not mention that these studies consider the manufacturer’s credibility.
E. Although some studies have found that a relatively high price reduces the perception of performancerisk, the passage explains that the studies referred to in line 12 have not confirmed that finding.
The correct answer is C.
Q2. The “past research” mentioned in line 25 suggests which of the following about perceived performance risk?
A. The more expensive a new product is, the more likely consumers may be to credit advertised claims about that product.
B. The more familiar consumers are with a particular manufacturer, the more willing they may be to assume some risk in the purchase of a new product being advertised by that manufacturer.
C. Consumers’ perception of the performance risk associated with a new product being advertised may be influenced by an interplay between the product’s price and the manufacturer’s credibility.
D. Consumers may be more likely to believe that a product will function as it is advertised to do when they have bought products from a particular manufacturer before.
E. The price of a particular advertised product may have less impact than the manufacturer’s credibility on consumers’ assessment of the performance risk associated with that product.
Supporting ideas
The question asks about information explicitly provided in the passage. The second paragraph explains that, according to some research, consumers perceive a product as having less performance risk when they trust the source of advertising about that product. Past research, however, suggests that performance risk is affected not merely by the credibility of the source, but by an interaction between source credibility and the price of the product.
A. The passage does not indicate that the past research addressed the question of how the price of a product affects consumers’ perception of advertised claims. It only says that the research suggests that the two factors interact.
B. Although the passage discusses consumers’ perception of how risky a purchase might be, it does not address the relationship between familiarity and willingness to assume risk.
C. Correct. The past research suggests that performance risk is affected by an interaction between the price of the product and the credibility of the source of the advertising about the product—in other words, the manufacturer.
D. The past research suggests that consumers’ beliefs about a product’s performance are affected not merely by their perception of the manufacturer, but by an interplay between source credibility and product price. The passage does not mention any possible role of prior experience in this interplay.
E. The passage does not discuss whether price or the manufacturer’s credibility has more of an effect on perceived performance risk.
The correct answer is C.
Q3. The passage is primarily concerned with
A. challenging the implications of previous research into why consumers try new products
B. suggesting new marketing strategies for attracting consumers to new products
C. reconciling two different views about the effect of price on consumers’ willingness to try new products
D. describing a new approach to researching why consumers try new products
E. discussing certain findings regarding why consumers try new products
Main idea
The question depends on understanding the passage as a whole. The passage begins with a statement explaining that much research has investigated what motivates consumers to try new products. It thendefines one such motivating factor—perception of performance risk. The remainder of the passage summarizes research into how price and a manufacturer’s advertising affect consumers’ perception of performance risk.
A. The passage summarizes research findings that conflict with one another but does not support some findings over others.
B. The passage does not suggest any new marketing strategies.
C. The first paragraph mentions a study that could reconcile two conflicting findings, but this is only a supporting point in the passage’s larger purpose of summarizing research.
D. The passage does not describe new research approaches.
E. Correct. The passage discusses studies about performance risk, which is a factor that motivates consumers to try new products.
The correct answer is E.
Q4. Which of the following, if true, would most tend to weaken the conclusions drawn from “some of this research” (see line 8)?
A. In a subsequent study, consumers who were asked to evaluate new products with relatively low prices had the same perception of the products’ performance risk as did consumers who were shown the same products priced more expensively.
B. In a subsequent study, the quality of the advertising for the products that consumers perceived as having a lower performance risk was relatively high, while the quality of the advertising for the products that consumers perceived as having a higher performance risk was relatively poor.
C. In a subsequent study, the products that consumers perceived as having a lower performance risk were priced higher than the highest priced products in the previous research.
D. None of the consumers involved in this research had ever before bought products from the manufacturers involved in the research.
E. Researchers found that the higher the source credibility for a product, the more consumers were willing to pay for it.
Evaluation
The question depends on evaluating the reasoning behind the conclusions of some research and deciding which evidence would weaken them. The research concludes that higher prices reduce consumers’ perception of performance risk associated with a particular product. This conclusion involves a claim of cause and effect, so evidence showing that higher prices do not cause that effect would weaken the argument.
A. Correct. If lowering prices has no effect on consumers’ perception of performance risk, the conclusions of the research are called into question.
B. A correlation between quality of advertising and perceived performance risk is not clearly relevant to the research conclusions about the effects of price.
C. This answer choice provides no basis for comparison among prices within the subsequent study. For all we can tell, the prices that correlated with higher perceived performance risk in the subsequent study may have been lower than those that correlated with lower perceived risk. In that case, the subsequent study would tend to strengthen, not weaken, the conclusions drawn from the earlier research.
D. Consumers’ lack of familiarity with other products from the manufacturers is not clearly relevant to the studies’ conclusions about the effects of price.
E. Credibility of the source of advertisements is discussed as a separate issue in the second paragraph and is not clearly relevant to these studies’ conclusions about the effects of price. To the extent that it may be obliquely relevant, it tends to strengthen, rather than to weaken, the conclusions.
The correct answer is A.
Q1. According to the passage, the studies referred to in line 12 reported which of the following about the effect of price on consumers’ perception of the performance risk associated with a new product?
A. Although most consumers regard price as an important factor, their perception of the performance risk associated with a new product is ultimately determined by the manufacturer’s reputation.
B. Price interacts with the presentation of an advertised message to affect perceived performance risk.
C. Price does not significantly affect consumers’ perception of the performance risk associated with a new product.
D. Consumers tend to regard price as more important than the manufacturer’s credibility when they are buying from that manufacturer for the first time.
E. Consumers are generally less concerned about a new product’s performance risk when that product is relatively expensive.
Supporting ideas
The question asks about information explicitly provided in the passage. The first paragraph explains that there are conflicting findings in the research about how the price of a product affects a consumer’s perception of the performance risk of that product. Some studies have found that higher priced products reduce the perception of performance risk. The other studies referred to in line 12, however, have found little or no connection between price and perceived performance risk.
A. The passage does not mention that these studies consider the manufacturer’s reputation.
B. The passage does not mention that these studies consider advertising messages.
C. Correct. The passage indicates that these studies have found little or no connection between relative price and consumers’ perception of performance risk.
D. The passage does not mention that these studies consider the manufacturer’s credibility.
E. Although some studies have found that a relatively high price reduces the perception of performancerisk, the passage explains that the studies referred to in line 12 have not confirmed that finding.
The correct answer is C.
Q2. The “past research” mentioned in line 25 suggests which of the following about perceived performance risk?
A. The more expensive a new product is, the more likely consumers may be to credit advertised claims about that product.
B. The more familiar consumers are with a particular manufacturer, the more willing they may be to assume some risk in the purchase of a new product being advertised by that manufacturer.
C. Consumers’ perception of the performance risk associated with a new product being advertised may be influenced by an interplay between the product’s price and the manufacturer’s credibility.
D. Consumers may be more likely to believe that a product will function as it is advertised to do when they have bought products from a particular manufacturer before.
E. The price of a particular advertised product may have less impact than the manufacturer’s credibility on consumers’ assessment of the performance risk associated with that product.
Supporting ideas
The question asks about information explicitly provided in the passage. The second paragraph explains that, according to some research, consumers perceive a product as having less performance risk when they trust the source of advertising about that product. Past research, however, suggests that performance risk is affected not merely by the credibility of the source, but by an interaction between source credibility and the price of the product.
A. The passage does not indicate that the past research addressed the question of how the price of a product affects consumers’ perception of advertised claims. It only says that the research suggests that the two factors interact.
B. Although the passage discusses consumers’ perception of how risky a purchase might be, it does not address the relationship between familiarity and willingness to assume risk.
C. Correct. The past research suggests that performance risk is affected by an interaction between the price of the product and the credibility of the source of the advertising about the product—in other words, the manufacturer.
D. The past research suggests that consumers’ beliefs about a product’s performance are affected not merely by their perception of the manufacturer, but by an interplay between source credibility and product price. The passage does not mention any possible role of prior experience in this interplay.
E. The passage does not discuss whether price or the manufacturer’s credibility has more of an effect on perceived performance risk.
The correct answer is C.
Q3. The passage is primarily concerned with
A. challenging the implications of previous research into why consumers try new products
B. suggesting new marketing strategies for attracting consumers to new products
C. reconciling two different views about the effect of price on consumers’ willingness to try new products
D. describing a new approach to researching why consumers try new products
E. discussing certain findings regarding why consumers try new products
Main idea
The question depends on understanding the passage as a whole. The passage begins with a statement explaining that much research has investigated what motivates consumers to try new products. It thendefines one such motivating factor—perception of performance risk. The remainder of the passage summarizes research into how price and a manufacturer’s advertising affect consumers’ perception of performance risk.
A. The passage summarizes research findings that conflict with one another but does not support some findings over others.
B. The passage does not suggest any new marketing strategies.
C. The first paragraph mentions a study that could reconcile two conflicting findings, but this is only a supporting point in the passage’s larger purpose of summarizing research.
D. The passage does not describe new research approaches.
E. Correct. The passage discusses studies about performance risk, which is a factor that motivates consumers to try new products.
The correct answer is E.
Q4. Which of the following, if true, would most tend to weaken the conclusions drawn from “some of this research” (see line 8)?
A. In a subsequent study, consumers who were asked to evaluate new products with relatively low prices had the same perception of the products’ performance risk as did consumers who were shown the same products priced more expensively.
B. In a subsequent study, the quality of the advertising for the products that consumers perceived as having a lower performance risk was relatively high, while the quality of the advertising for the products that consumers perceived as having a higher performance risk was relatively poor.
C. In a subsequent study, the products that consumers perceived as having a lower performance risk were priced higher than the highest priced products in the previous research.
D. None of the consumers involved in this research had ever before bought products from the manufacturers involved in the research.
E. Researchers found that the higher the source credibility for a product, the more consumers were willing to pay for it.
Evaluation
The question depends on evaluating the reasoning behind the conclusions of some research and deciding which evidence would weaken them. The research concludes that higher prices reduce consumers’ perception of performance risk associated with a particular product. This conclusion involves a claim of cause and effect, so evidence showing that higher prices do not cause that effect would weaken the argument.
A. Correct. If lowering prices has no effect on consumers’ perception of performance risk, the conclusions of the research are called into question.
B. A correlation between quality of advertising and perceived performance risk is not clearly relevant to the research conclusions about the effects of price.
C. This answer choice provides no basis for comparison among prices within the subsequent study. For all we can tell, the prices that correlated with higher perceived performance risk in the subsequent study may have been lower than those that correlated with lower perceived risk. In that case, the subsequent study would tend to strengthen, not weaken, the conclusions drawn from the earlier research.
D. Consumers’ lack of familiarity with other products from the manufacturers is not clearly relevant to the studies’ conclusions about the effects of price.
E. Credibility of the source of advertisements is discussed as a separate issue in the second paragraph and is not clearly relevant to these studies’ conclusions about the effects of price. To the extent that it may be obliquely relevant, it tends to strengthen, rather than to weaken, the conclusions.
The correct answer is A.
05 Sep 2020, 09:30
Kudos
Bookmarks
Hi EMPOWERgmatRichC ,
Please help me with the following question.
The passage is primarily concerned with
A. challenging the implications of previous research into why consumers try new products
B. suggesting new marketing strategies for attracting consumers to new products
C. reconciling two different views about the effect of price on consumers??? willingness to try new products
D. describing a new approach to researching why consumers try new products
E. discussing certain findings regarding why consumers try new products
I made the following notes:
1 = OLD STUDY: RISK VS (PRICE AND ADS) -> AMBIGUOUS RELATIONSHIP
2 = NEW STUDY: MANUF. AFFECTS RISK; OLD STUDIES: RELATIONSHIP COMPLEX
(A) The author is not challenging anything here. OUT
(B) The author did not suggest anything. He mentioned the findings. OUT
(C) ? / Selected this as the answer as I thought Author is making links between old and new studies.
(D) No new approach mentioned. Out
(E) The correct Answer
Please help me with the following question.
The passage is primarily concerned with
A. challenging the implications of previous research into why consumers try new products
B. suggesting new marketing strategies for attracting consumers to new products
C. reconciling two different views about the effect of price on consumers??? willingness to try new products
D. describing a new approach to researching why consumers try new products
E. discussing certain findings regarding why consumers try new products
I made the following notes:
1 = OLD STUDY: RISK VS (PRICE AND ADS) -> AMBIGUOUS RELATIONSHIP
2 = NEW STUDY: MANUF. AFFECTS RISK; OLD STUDIES: RELATIONSHIP COMPLEX
(A) The author is not challenging anything here. OUT
(B) The author did not suggest anything. He mentioned the findings. OUT
(C) ? / Selected this as the answer as I thought Author is making links between old and new studies.
(D) No new approach mentioned. Out
(E) The correct Answer
