AWA Score: 5.5 out of 6
Coherence and connectivity: 5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 5/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 3.5/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
Good LuckAarya7
AWA Prompt
“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store
products and services, while for younger consumers the average is only 25 percent. Since the number of
middle-aged people will increase dramatically within the next decade, department stores can expect retail
sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores
should begin to replace some of those products intended to attract the younger consumer with products
intended to attract the middle-aged consumer.”
This argument states that department stores can expect significant increase in sales within the next decade as the middle-aged people will increase dramatically during that period. This conclusion is based on the premise that middle-aged consumers devote 39 percent of the their retail expenditure to department store products and services as compared with younger consumers who devote only 25 percent. It also adds that these stores can take further advantage of the trend as mentioned above by replacing some of those products intended to attract the younger consumers with products intended to attract the middle-aged consumers. However, there are certain assumptions that form the basis of the soundness of the conclusion and might not be applicable in this case.
Firstly, the argument assumes that the amount of expenses that middle-aged consumers devote to department store products and services is nearly same to the amount that young consumers devote to these stores. However, it might not be true. For example, consider that younger people on an average keep considerably high total amount of their retail expenditure for department products and services as compared with middle-aged consumers and that the number of young-consumers is significantly higher than that of middle-aged consumers. In this case, it cannot be substantiated that department store produce more revenue through sales to middle-aged consumer. However, if there had been a clear description about the total amount that middle-aged consumers and young consumers devote to their retail expenditure, the argument would have become more reasonable and logical in its conclusion.
Secondly, the argument also assumes that young consumers who will enter the middle-ages will have the same preferences for buying the products as were those of middle-aged consumers. It could be possible that preference of young consumers entering the middle ages remain same or become different as compared with the preferences of those of middle-aged consumers. Moreover, it is also possible that these young-consumers start buying more through online such as amazon, ebay etc. In this case, it will not add to the sales and thus to the revenue of department stores by simply replacing some of the products who were previously intended to attract young consumers.
In conclusion, It can be mentioned that the conclusion of the argument is not logical in current form of the argument. Therefore, all those assumptions few of which are mentioned above need to be evaluated for confirming the soundness of the conclusion of this argument. Had there been clear description of these assumptions given, It could have been said that the argument is logically sound.