Last visit was: 16 Jul 2024, 13:23 It is currently 16 Jul 2024, 13:23
Close
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Close
Request Expert Reply
Confirm Cancel
SORT BY:
Date
Tags:
Show Tags
Hide Tags
Current Student
Joined: 14 Nov 2016
Posts: 1171
Own Kudos [?]: 20971 [4]
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Send PM
Current Student
Joined: 14 Nov 2016
Posts: 1171
Own Kudos [?]: 20971 [0]
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Send PM
Current Student
Joined: 14 Nov 2016
Posts: 1171
Own Kudos [?]: 20971 [0]
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Send PM
Current Student
Joined: 14 Nov 2016
Posts: 1171
Own Kudos [?]: 20971 [0]
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Send PM
Online content manager: Subscriptions to our premium content area are [#permalink]
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

Official Explanation



Correct Answer: D

The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
Intern
Intern
Joined: 08 Jan 2017
Status:Enjoying the Journey
Affiliations: Toronto
Posts: 15
Own Kudos [?]: 30 [0]
Given Kudos: 290
ND: SS
Schools: Rotman '21
WE:Marketing (Consulting)
Send PM
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
hazelnut wrote:
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

Official Explanation



Correct Answer: D

The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.



"D"
Straight forward :-)
Manager
Manager
Joined: 26 Dec 2017
Posts: 114
Own Kudos [?]: 86 [0]
Given Kudos: 109
Send PM
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
hazelnut wrote:
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

Official Explanation



Correct Answer: D

The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.


I am unable to understand the conclusion of argument any one pls reply the meaning
Board of Directors
Joined: 11 Jun 2011
Status:QA & VA Forum Moderator
Posts: 6049
Own Kudos [?]: 4766 [0]
Given Kudos: 463
Location: India
GPA: 3.5
WE:Business Development (Commercial Banking)
Send PM
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
tejyr wrote:
hazelnut wrote:
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

[spoiler=]

Official Explanation





The Online Content manager states : Purchase premium subscription as consumers will find lesser advertisement / no advertisements at all.

This is a weakener question and option (D) refutes the claim and states both free and Online content contains the same amount of advertisement , so the argument put forward by the manager is put to question.
Intern
Intern
Joined: 20 Mar 2020
Posts: 48
Own Kudos [?]: 8 [0]
Given Kudos: 177
Send PM
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
Can someone please explain it in better terms?
Conclusion is 'Subscriptions to our premium content area are a bargain in comparison to "free" websites.'
Premise: Free content is not free and most of them is supported by advertisements for which customers ends up paying.

Now, the answer choice (D) mentions "There is as much advertising in premium content areas as there is in "free" areas".
But how does that really counter the position?
User avatar
Non-Human User
Joined: 01 Oct 2013
Posts: 17502
Own Kudos [?]: 868 [0]
Given Kudos: 0
Send PM
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
GMAT Club Bot
Re: Online content manager: Subscriptions to our premium content area are [#permalink]
Moderators:
GMAT Club Verbal Expert
6984 posts
GMAT Club Verbal Expert
236 posts
CR Forum Moderator
824 posts