pnf619 wrote:
"A recent survey commissioned by the market research department of XY Gen Stores indicated a high level of recognition among consumers of the brand and the nature of the apparel sold in XY Gen Stores. However, the survey also indicated that approximately 60% of those surveyed that recognized the name of XY Gen Stores had never shopped at one of the company's stores. Because of this result, XY Gen Stores executives should launch a significant rebranding and marketing campaign to change the company's image and thereby bring new consumers into the stores.
The argument claims that XY Gen stores indicated a high level of recognition among consumers of the brand and the nature of the apparel sold in XY Gen stores and because of this recognition XY gen stores plans to launch a significant rebranding and marketing campaign to change the company's image to attract new customers. Stated in this manner the argument fails to consider several key factors, on the basis of which the argument could be evaluated. The conclusion relies on assumption for which there is no clear evidence. Therefore, the argument is rather weak, unconvincing and has several flaws.
First, the argument states that a recent survey indicated high recognition among consumers of the brand and the nature of the apparel of XY Gen stores. The survey further states these customers never shopped at any of the company's stores. If the customers are first time buyers, then there is a chance that the customers may like or dislike the products. In order to assess the argument, we need to have knowledge about the repeat purchases and how the company has been performing in the past years - Has the company's performance been consistent or has it been fluctuating with sales that are above average for few years and below average for other years. If the argument had provided relevant statistics and evidence, the argument would be much clearer
Second, the argument relates two unrelated facts high recognition among customers will lead to increase in sales. For example, A company might be well known and popular among customers but might not have repeat sales because of various factors such as price, customer service, low quality apparel etc. The argument provides no information about the market segment, whether the apparel is catered towards high-end users or budget customers. Without the above mentioned information, it is difficult to evaluate the argument.
Finally, the author concludes that a significant rebranding and market campaign to change the company's image will bring new customers into the stores. The author provides no information about the quality of the apparel and the target segment. He assumes high recognition will lead to high sales. In order to predict future sales, one needs to have full knowledge past and current sales performance of the company. without convincing evidence and relevant figures and statistics, one is left with the impression that the claim is based on wishful thinking rather than substantive evidence. Hence, the conclusion has no legs to stand on
To conclude,the argument has several flaws it could be substantially strengthened if the author had mentioned all the relevant facts and provided relevant examples. In order to assess the merits of the situation, one needs to have full knowledge of all relevant facts.
Read the Official
Sample Analysis of an Argument Question on the MBA.com Website at
https://www.mba.com/the-gmat/test-structure-and-overview/analytical-writing-assessment-section/sample-analysis-of-an-argument-question.aspxYou can also purchase the GMAT Write 1 and Write 2 at
https://www.vantageonlinestore.com/home.php?cat=299. for Essay writing and feedback.
https://www.vantageonlinestore.com/product.php?productid=16440&cat=299&page=1GMAT Write™ 1This web-based essay writing practice tool offers you real GMAT writing prompts along with feedback on how well your essays demonstrate your ability to think critically and communicate ideas.
Each practice essay will be scored in real time with the same automated essay-scoring engine used by the official GMAT® exam.
Upon submitting each essay, you will receive feedback on how well your essays—
•Identify and analyze significant flaws in the argument
•Support your critique using relevant supporting reasons and/or examples
•Develop a clearly organized and coherent response
•Demonstrate control of language, including diction, syntax, and conventions of standard written English
With each $29.99 subscription you purchase, you’ll receive two unique essay prompts and have the chance to write four essays, two for each prompt.
After completing the essays, you will receive immediate results that show you how you would likely score on the writing exams and how you could improve your scores.
This practice tool will help you prepare for the GMAT exam, for business school, and for your career.
https://www.vantageonlinestore.com/product.php?productid=16441&cat=299&page=1GMAT Write™ 2This web-based essay writing practice tool offers you real GMAT writing prompts along with feedback on how well your essays demonstrate your ability to think critically and communicate ideas.
Each practice essay will be scored in real time with the same automated essay-scoring engine used by the official GMAT® exam.
Upon submitting each essay, you will receive feedback on how well your essays—
•Identify and analyze significant flaws in the argument
•Support your critique using relevant supporting reasons and/or examples
•Develop a clearly organized and coherent response
•Demonstrate control of language, including diction, syntax, and conventions of standard written English
With each $29.99 subscription you purchase, you’ll receive two unique essay prompts and have the chance to write four essays, two for each prompt.
After completing the essays, you will receive immediate results that show you how you would likely score on the writing exams and how you could improve your scores.
This practice tool will help you prepare for the GMAT exam, for business school, and for your career.
Current Analytical Writing Assessment TopicsYou may download the complete list of current Analytical Writing Assessment (AWA) Analysis of an Argument Topics used during the administration of the GMAT exam at
https://www.mba.com/~/media/Files/mba/NEWTheGMAT/AnalysisofanArgument100606.pdf.
The Elements of Style by William Strunk Jr.https://en.wikipedia.org/wiki/The_Elements_of_StyleWilliam Strunk, Jr. (1 July 1869 – 26 September 1946), was a professor of English at Cornell University and author of the The Elements of Style (1918), which, after being revised and enlarged by his former student E. B. White, became a highly influential guide to English usage during the late 20th century.
https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X/ref=sr_1_1/186-8560226-2308145?s=books&ie=UTF8&qid=1375054689&sr=1-1The Elements of Style, Fourth Edition [Paperback]
William Strunk Jr. (Author), E. B. White (Author), Roger Angell (Foreword)
You can read the book online at
https://www.bartleby.com/141/The University of Amsterdam has the made the earlier edition of the book available in pdf at
https://www.cs.vu.nl/~jms/doc/elos.pdf.
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26 Jul 2013, 04:51
