AWA Score: 5 out of 6
Coherence and connectivity: 5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 3/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
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Prompt:
The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper.
“Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Response:
The argument claims that Mercury, a weekly newspapers' supply was reduced by 10,000 readers due to competition from The Bugle, a lower priced newspaper, and therefore, reducing the price of The Mercury below that of the Bugle would help increase circulation to former levels. Stated in this way, the argument fails to mention several key factors, on the basis of which it could be evaluated. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence, the argument is weak, unconvincing and has several flaws.
Firstly, the argument readily assumes that the decline in The Mercury's circulation is due to the lower price of its competition, The Bugle. This statement is a stretch and not substantiated in any way. There could be various other reasons due to which the circulation of The Mercury declined, for example, readers preferred the content provided in The Bugle or the quality of articles in The Mercury reduced as compared to its previous issues. Clearly, the author believes that it is only the lower price of The Bugle which has caused the decline in circulation. The argument could have been much clearer if it explicately gave evidence supporting the claim that it is the lower price of The Bugle which has attracted readers to it and not any other factors.
Secondly, the argument claims that lowering the price of The Mercury would increase the circulation by 10,000 readers. This again is a very weak and unsupported claim as the argument does not demonstrate any correlation between lower price and increase in readers. Recent studies have found that people are hesitant to purchase anything which is very cheap, and hence lowering the price of The Mercury may backfire. While it is true that the current price of The Bugle is lower than of The Mercury, there is no evidence to support the claim that lowering the price of The Mercury would cause readers to buy the newspaper. If the argument had provided evidence for the same, then the argument would have been a lot more convincing.
Thirdly, the argument states that the increase in circulation will attract businesses to buy advertising space in the paper. This too, is unsupported by any evidence. The author makes an assumption that businesses are not buying advertising space in the newspaper only due to the decline in circulation. However, other factors, for example, the target audience of the newspaper is not the target audience of the business, could have impacted their decision.
In conclusion, the argument is flawed for the above mentioned reasons and is therefore unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts. In order to assess the merits of a certain decision, it is essential to have full knowledge of all contributing factors. In this particular case, it would have helped to have had more information on the contents of both the newpapers, the target audience. Without this information, the argument remains unsubstantiated and open to debate.